Business Networking on LinkedIn
Rod Smith
1. What is LinkedIn?
2. How big is LinkedIn?
3. Who uses it in Australia?
4. Professional Social Selling Tips for LinkedIn...
How does LinkedIn compare with other
social media tools?

© LinkedIn Guides. All Rights Reserved.

3
The value LinkedIn brings to it’s members…

© LinkedIn Guides. All Rights Reserved.

4
LinkedIn’s value is the value of your
network’s network’s networks…
Your Connection’s
Connection’s Connections
Your Connec...
© LinkedIn Guides. All Rights Reserved.

6
LinkedIn User in the Asia Pacific

© LinkedIn Guides. All Rights Reserved.

7
Australia social media popularity test?

© LinkedIn Guides. All Rights Reserved.

8
Members by capitals in Australia.
20,858

534,483

1,162,209
384,138

206,936

96,230
971,015

© LinkedIn Guides. All Righ...
© LinkedIn Guides. All Rights Reserved.

10
© LinkedIn Guides. All Rights Reserved.

11
© LinkedIn Guides. All Rights Reserved.

12
Social Selling

© LinkedIn Guides. All Rights Reserved.

13
© LinkedIn Guides. All Rights Reserved.

14
© LinkedIn Guides. All Rights Reserved.

15
TIP 2 Personalise your Highlight Box

Headline

© LinkedIn Guides. All Rights Reserved.

16
© LinkedIn Guides. All Rights Reserved.

17
Only your direct connections can see

All LinkedIn members
can see

© LinkedIn Guides. All Rights Reserved.

18
© LinkedIn Guides. All Rights Reserved.

19
Your passion

Your background

Your company

Your expertise

© LinkedIn Guides. All Rights Reserved.

20
© LinkedIn Guides. All Rights Reserved.

21
© LinkedIn Guides. All Rights Reserved.

22
© LinkedIn Guides. All Rights Reserved.

23
TIP 9 Tap into your alumni connections

© LinkedIn Guides. All Rights Reserved.

24
TIP 10 – Endorsements & Recommendations

© LinkedIn Guides. All Rights Reserved.

25
© LinkedIn Guides. All Rights Reserved.

26
TIP 12 – Join Career-Related Groups.

© LinkedIn Guides. All Rights Reserved.

27
TIP 13 – Personalise your request to connect.

© LinkedIn Guides. All Rights Reserved.

28
TIP 14 – Advanced Search

© LinkedIn Guides. All Rights Reserved.

29
TIP 15 – ‘Tag’ Your Network

© LinkedIn Guides. All Rights Reserved.

30
TIP 16 – Edit Your Pubic Profile

Public

Private

© LinkedIn Guides. All Rights Reserved.

31
TIP 17 – Remove notifications

© LinkedIn Guides. All Rights Reserved.

32
TIP 18 – Consistent Networking on LinkedIn
•
•
•
•

Twice a Week Only
for 30 minutes
Respond to messages
Write Endorsement...
TIP 19 – Set Up Your Security

© LinkedIn Guides. All Rights Reserved.

34
TIP 20 – A Great Recruitment tool.

© LinkedIn Guides. All Rights Reserved.

35
TIP 21 – Create a company page

© LinkedIn Guides. All Rights Reserved.

36
© LinkedIn Guides. All Rights Reserved.

37
© LinkedIn Guides. All Rights Reserved.

38
© LinkedIn Guides. All Rights Reserved.

39
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Link Me In Guides Australia Presentation (Older version.... click on my profile for latest :)

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Link Me In Guides begun its story in the remote city of Darwin, the Northern Territory, with a mission to help professionals in the Northern Territory connect with other professionals in Australia and across the world.

We soon realised that many professionals on LinkedIn™ in Asia do not have the time or knowledge to create a LinkedIn™ profile that both reflects their professional strengths in a positive light and garners them the maximum amount of the ‘right’ attention.

Link Me In Guides is now the largest LinkedIn™ profile optimisation firm in Asia with more than twenty staff.

☛ To learn more about Link Me In Guides go to www.linkmeinguides.com or email contactus@linkmeinguides.com

Specialties: LinkedIn™ Profile Optimisation, LinkedIn™ Company Page, LinkedIn™ Keyword Optimisation, LinkedIn™ Lead Generation, LinkedIn™ Networking, LinkedIn™ Research, LinkedIn™ Keyword Tagging, LinkedIn™ Groups, LinkedIn™ Invitations, LinkedIn™ Advertising, Social Media Sales, Social Media Marketing, LinkedIn™ SEO.

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Link Me In Guides Australia Presentation (Older version.... click on my profile for latest :)

  1. 1. Business Networking on LinkedIn Rod Smith
  2. 2. 1. What is LinkedIn? 2. How big is LinkedIn? 3. Who uses it in Australia? 4. Professional Social Selling Tips for LinkedIn. © LinkedIn Guides. All Rights Reserved. 2
  3. 3. How does LinkedIn compare with other social media tools? © LinkedIn Guides. All Rights Reserved. 3
  4. 4. The value LinkedIn brings to it’s members… © LinkedIn Guides. All Rights Reserved. 4
  5. 5. LinkedIn’s value is the value of your network’s network’s networks… Your Connection’s Connection’s Connections Your Connection’s Connection Your Connections © LinkedIn Guides. All Rights Reserved. 5
  6. 6. © LinkedIn Guides. All Rights Reserved. 6
  7. 7. LinkedIn User in the Asia Pacific © LinkedIn Guides. All Rights Reserved. 7
  8. 8. Australia social media popularity test? © LinkedIn Guides. All Rights Reserved. 8
  9. 9. Members by capitals in Australia. 20,858 534,483 1,162,209 384,138 206,936 96,230 971,015 © LinkedIn Guides. All Rights Reserved. 9
  10. 10. © LinkedIn Guides. All Rights Reserved. 10
  11. 11. © LinkedIn Guides. All Rights Reserved. 11
  12. 12. © LinkedIn Guides. All Rights Reserved. 12
  13. 13. Social Selling © LinkedIn Guides. All Rights Reserved. 13
  14. 14. © LinkedIn Guides. All Rights Reserved. 14
  15. 15. © LinkedIn Guides. All Rights Reserved. 15
  16. 16. TIP 2 Personalise your Highlight Box Headline © LinkedIn Guides. All Rights Reserved. 16
  17. 17. © LinkedIn Guides. All Rights Reserved. 17
  18. 18. Only your direct connections can see All LinkedIn members can see © LinkedIn Guides. All Rights Reserved. 18
  19. 19. © LinkedIn Guides. All Rights Reserved. 19
  20. 20. Your passion Your background Your company Your expertise © LinkedIn Guides. All Rights Reserved. 20
  21. 21. © LinkedIn Guides. All Rights Reserved. 21
  22. 22. © LinkedIn Guides. All Rights Reserved. 22
  23. 23. © LinkedIn Guides. All Rights Reserved. 23
  24. 24. TIP 9 Tap into your alumni connections © LinkedIn Guides. All Rights Reserved. 24
  25. 25. TIP 10 – Endorsements & Recommendations © LinkedIn Guides. All Rights Reserved. 25
  26. 26. © LinkedIn Guides. All Rights Reserved. 26
  27. 27. TIP 12 – Join Career-Related Groups. © LinkedIn Guides. All Rights Reserved. 27
  28. 28. TIP 13 – Personalise your request to connect. © LinkedIn Guides. All Rights Reserved. 28
  29. 29. TIP 14 – Advanced Search © LinkedIn Guides. All Rights Reserved. 29
  30. 30. TIP 15 – ‘Tag’ Your Network © LinkedIn Guides. All Rights Reserved. 30
  31. 31. TIP 16 – Edit Your Pubic Profile Public Private © LinkedIn Guides. All Rights Reserved. 31
  32. 32. TIP 17 – Remove notifications © LinkedIn Guides. All Rights Reserved. 32
  33. 33. TIP 18 – Consistent Networking on LinkedIn • • • • Twice a Week Only for 30 minutes Respond to messages Write Endorsement & Recommendations • Prospect for new business. • Maintain existing network. • Mobile App…. © LinkedIn Guides. All Rights Reserved. 33
  34. 34. TIP 19 – Set Up Your Security © LinkedIn Guides. All Rights Reserved. 34
  35. 35. TIP 20 – A Great Recruitment tool. © LinkedIn Guides. All Rights Reserved. 35
  36. 36. TIP 21 – Create a company page © LinkedIn Guides. All Rights Reserved. 36
  37. 37. © LinkedIn Guides. All Rights Reserved. 37
  38. 38. © LinkedIn Guides. All Rights Reserved. 38
  39. 39. © LinkedIn Guides. All Rights Reserved. 39
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