Tendances digitales 2012 - LinkedIn France juin 2012

NC ES DA LES ENITA T DIG 2 012Prune Nouvion, Directrice commercialeArnaud Cabanis, Directeur de Comptes InternationauxCarole Zibi, Directrice Marketing StratEgique

A chaque media social son rôle

Nos piliers Iden-té. Insights. En mobilité.

IdentitéEntrerprofil professionnel connectéVotre en contact et rester 4B+ Requêtes FY 2011

Directeurs Marketing.Professionnels IT. PMEs. Entrepreneurs.

InsightsLinkedIn Today Feb 2012

EverywhereMobile, Ipad Feb 2012

Le premier réseau social professionnel 100M 161M+ 2 1 Visiteurs Uniques Fev 2012 Membres inscrits 7.6M 3 Pages Vues Q4 ‘11 1 As of February 9 ‘12 | comScore February 12 end | 3 comScore, December ‘11 end

Linkedin à l’interna-onal 2+ Nouveaux membres / seconde www.press.linkedin.com/about

ETUDES DE CAS

Communiquer auprès d’une cible premium Objectif Générer de la notoriété auprès des dirigeants dans les grandes entreprises Solution Page d’accueil ciblée en exclusivité Résultats Taux de clic 0,23%

Recruter des prospects niches Objectif Recruter des participants pour les formation AdWord de Google Solution Envoi d’inMails ciblés sur les experts SEO/SEM Résultats Taux d’ouverture de 49% et taux de clics après ouverture supérieur à 40%

Social Marketing Objectif Marc Bassett Recruter des followers et générer des recommandationsCEO sur leurs programmes Solution « Social ads » ciblés ü  Follow ads ü  Recommendation ads Résultats 23,617 followers /2 mois 558 recommandations

DIGITAL TRENDS2006 2010 2011

SXSW INTERACTIVE?.4 DAYS to SEE A preview of what isunfolding in HIGH TECH. 2012 = The 19th edition. IN Austin, Texas

LEGENDS AND VISIONARIES + RayKurzweil, scientist & futurist + LevGrossman, novelist & journalist + AMBERCASE, cyborg anthropologist + AlGore, environmental activist, Nobel Peace Prize + SeanParker, co-founder Napster, Facebook founding president + Baratunde Thurston, The Onion, autHor of “How to be Black”

FAST IS GETTING FASTER  @xprize CEO @PeterDiamandis talk at #sxsw #sxabundance

The strength of computationimproveS access to knowledge the end of text search @stephen_wolfram, Siri inventor

-3-HAPPINESS IS THE NEW CURRENCY BACK TO TRUE INTIMACY

BACK TO SQUARE ONE: FRIENDS gUY KAWASAKI Author. Former chief evangelist of Apple. Co-founder of Alltop. @GuyKawasaki

THE AGE OF EMOTIONS THE NEED FOR CLOSED AREAS “Your life is not interesting to everyone on the internet but your life is really interesting to your most loved ones” Dave Morin, Co-Founder and CEO of Path. @davemorin

PATHTHE PRIVATE NETWORK (OH and BY THE WAY, IT’s ONLY ON MOBILE)

PATH“The aim of social network Path is to bring intimacy back to the Web,with a friend limit of 150. The point is to “share more frequently withthe people you love the most,” @davemorin

-4-Attention marketplace : ÜBER CURATION

« paying attention toone thing at a timeseems way tooboring » @briansolis #SXEndofUsual

Pin the world« The idea did not come from a market research, but thefeeling that it could be so good for the world to share itsinterests, revealing a part of its identity ». Ben Silbermann Founder @ Pinterest

THE ERA OF VISUAL Story Telling « #instagram is not about photos, its about messages. Should be inspiring for brands. » Kevin Systrom, Founder Instagram @Kevin #Sxphotomad

-5-INVISIBLE TECHNOLOGY

"calm technology"« THE BEST TECHNOLOGY IS INVISIBLE » #ambercase #sxsw

Welcome to the GOOGLE VILLAGE

THE TWEET SHOUTER

“leveraging data to bring value” @LinkedinFrance | #themarkemployeur

NIKE FUELBAND

LI TODAY

THE FUTURE OF WORK

Generation flux : The future of business is pure chaos THE NEW MULTITASKERS RS ENTREPREUNEU

We are all works in progress

“The future belongs to networkers” - Reid Hoffman

-10-A NEW SOCIAL DEMOCRACY

DEMOCRATIES EMPOWERED BY SOCIAL If social media existed, we never would ’ve invaded Iraq. Al gore @algore

GEEKS TO RUN FOR PRESIDENT? te r : "crea ateParke to activ ts edtoolse ow er gain peo ples p ial media" c thro ugh so whats n for pla ext is to take a rms to r the po ole on li scene tical . #sxsw @sparker

MONTREUX FESTIVAL OF MEDIA?.2 DAYS to DISCUSS the burningissues in global MEDIA. 2012 = The 6th edition. IN Montreux, Switzerland

ENWHTA A OMESD C E GHTS:B I S EAUTY THE INE B S & OF TH MBER OF NU IENCE LLING SC ORYTE ST

#CANNESLIONS

KEY CANNES TRENDS

CYBER WINNER: CURATORS OF SWEDEN

ISRAEL ANTI DRUG AUTHORITY

GRAND PRIX WINNER

MOBILE WINNER

L’OURS

READINGS AND CONCLUSIONS

THE ERA OF THE CONNECTED CONSUMER

http://www.conseilsmarketing.com	166
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Tendances digitales 2012 - LinkedIn France juin 2012

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