NC ES                               DA LES                            ENITA                          T                    ...
 	  	  	  	  
A	  chaque	  media	  social	  son	  rôle	  
Nos	  piliers	       	                         	  Iden-té.	  Insights.	  En	  mobilité.	                         	        ...
IdentitéEntrerprofil professionnel connectéVotre en contact et rester                    4B+	             	               ...
Directeurs Marketing.Professionnels IT. PMEs.  Entrepreneurs.
InsightsLinkedIn Today                 Feb	  2012	  
EverywhereMobile, Ipad               Feb	  2012	  
Le premier réseau social professionnel                                                           	                        ...
Linkedin	  à	  l’interna-onal	  	  2+	               	                Nouveaux	  membres	  /	  seconde	                   ...
ETUDES	  DE	  CAS	  
Communiquer auprès d’une cible premium                              Objectif                             Générer de la not...
Recruter des prospects niches                         Objectif                         Recruter des participants pour les ...
Social Marketing                      	          Objectif                      	  Marc Bassett          	                 ...
DIGITAL TRENDS2006      2010     2011
SXSW INTERACTIVE?.4  DAYS to SEE A preview of what isunfolding in HIGH TECH. 2012 = The 19th edition. IN Austin, Texas
LEGENDS AND VISIONARIES       + RayKurzweil, scientist & futurist       + LevGrossman, novelist & journalist       + AMBER...
FAST IS GETTING FASTER                            @xprize CEO               @PeterDiamandis talk at #sxsw                ...
The strength of computationimproveS access to knowledge    the end of text search        @stephen_wolfram, Siri inventor
-3-HAPPINESS IS THE NEW     CURRENCY    BACK TO TRUE INTIMACY
BACK TO SQUARE ONE:      FRIENDS                             gUY KAWASAKI     Author. Former chief evangelist of Apple.   ...
THE AGE OF EMOTIONS                        	              THE NEED FOR            CLOSED AREAS                 “Your life ...
PATHTHE PRIVATE NETWORK (OH and BY THE WAY, IT’s ONLY ON MOBILE)
PATH“The aim of social network Path is to bring intimacy back to the Web,with a friend limit of 150. The point is to “shar...
-4-Attention marketplace :   ÜBER CURATION
« paying attention toone thing at a timeseems way tooboring »       @briansolis       #SXEndofUsual
Pin the world« The idea did not come from a market research, but thefeeling that it could be so good for the world to shar...
THE ERA OF VISUAL Story        Telling              «	  #instagram                           is not              about pho...
-5-INVISIBLE TECHNOLOGY
"calm technology"« THE BEST TECHNOLOGY IS INVISIBLE »                         #ambercase #sxsw
Welcome to    the GOOGLE VILLAGE
THE TWEET SHOUTER
“leveraging data to bring value”                    @LinkedinFrance	  |	  #themarkemployeur	  	  
NIKE FUELBAND
LI TODAY
THE FUTURE OF WORK
Generation flux : The future of business is pure                     chaos                                THE NEW         ...
We are all works in progress
“The future belongs to networkers” - Reid Hoffman
-10-A NEW SOCIAL DEMOCRACY
DEMOCRATIES EMPOWERED      BY SOCIAL                If social media                       existed,            we never wou...
GEEKS TO RUN FOR           PRESIDENT?                te      r : "crea ateParke to activ       ts                edtoolse ...
MONTREUX FESTIVAL OF           MEDIA?.2  DAYS to DISCUSS the burningissues in global MEDIA. 2012 = The 6th edition. IN Mon...
ENWHTA  A OMESD C  E GHTS:B I   S EAUTY THE INE B S & OF  TH MBER OF  NU IENCE LLING   SC ORYTE   ST
#CANNESLIONS
KEY CANNES TRENDS
CYBER WINNER: CURATORS OF         SWEDEN
ISRAEL ANTI DRUG AUTHORITY
GRAND PRIX WINNER
MOBILE WINNER
L’OURS
READINGS AND CONCLUSIONS
THE ERA OF THE CONNECTED        CONSUMER
THE ERA OF THE CONNECTED        CONSUMER
THE ERA OF THE CONNECTED        CONSUMER
THE ERA OF THE CONNECTED        CONSUMER
    	     	     	     	  Merci	     	     	  
Tendances digitales 2012 - LinkedIn France juin 2012
Tendances digitales 2012 - LinkedIn France juin 2012
Tendances digitales 2012 - LinkedIn France juin 2012
Tendances digitales 2012 - LinkedIn France juin 2012
Tendances digitales 2012 - LinkedIn France juin 2012
Tendances digitales 2012 - LinkedIn France juin 2012
Tendances digitales 2012 - LinkedIn France juin 2012
Tendances digitales 2012 - LinkedIn France juin 2012
Tendances digitales 2012 - LinkedIn France juin 2012
Tendances digitales 2012 - LinkedIn France juin 2012
Tendances digitales 2012 - LinkedIn France juin 2012
Tendances digitales 2012 - LinkedIn France juin 2012
Tendances digitales 2012 - LinkedIn France juin 2012
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Tendances digitales 2012 - LinkedIn France juin 2012

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Découvrez les grandes tendances digitales 2012 grâce à la rétrospective des grandes conférences internationales : South By South West - SXSW, le Festival Media de Montreux et les Lions de Cannes. Présentation LinkedIn France 27 juin 2012. Carole Zibi - Prune Nouvion - Arnaud Cabanis.

Published in: Business, Technology

Tendances digitales 2012 - LinkedIn France juin 2012

  1. 1. NC ES DA LES ENITA T DIG 2 012Prune Nouvion, Directrice commercialeArnaud Cabanis, Directeur de Comptes InternationauxCarole Zibi, Directrice Marketing StratEgique
  2. 2.          
  3. 3. A  chaque  media  social  son  rôle  
  4. 4. Nos  piliers      Iden-té.  Insights.  En  mobilité.        
  5. 5. IdentitéEntrerprofil professionnel connectéVotre en contact et rester 4B+       Requêtes   FY  2011  
  6. 6. Directeurs Marketing.Professionnels IT. PMEs. Entrepreneurs.
  7. 7. InsightsLinkedIn Today Feb  2012  
  8. 8. EverywhereMobile, Ipad Feb  2012  
  9. 9. Le premier réseau social professionnel   100M 161M+ 2 1   Visiteurs  Uniques  Fev  2012             Membres inscrits   7.6M 3   Pages  Vues  Q4  ‘11       1  As  of  February  9  ‘12  |  comScore  February  12  end  |  3  comScore,  December  ‘11  end  
  10. 10. Linkedin  à  l’interna-onal    2+     Nouveaux  membres  /  seconde     www.press.linkedin.com/about  
  11. 11. ETUDES  DE  CAS  
  12. 12. Communiquer auprès d’une cible premium Objectif Générer de la notoriété auprès des dirigeants   dans les grandes entreprises       Solution   Page d’accueil ciblée en exclusivité Résultats Taux de clic 0,23%
  13. 13. Recruter des prospects niches Objectif Recruter des participants pour les formation AdWord de Google     Solution     Envoi d’inMails ciblés sur les   experts SEO/SEM Résultats Taux d’ouverture de 49% et taux de clics après ouverture supérieur à 40%
  14. 14. Social Marketing   Objectif  Marc Bassett     Recruter des followers et   générer des recommandationsCEO sur leurs programmes Solution « Social ads » ciblés ü  Follow ads ü  Recommendation ads Résultats 23,617 followers /2 mois 558 recommandations  
  15. 15. DIGITAL TRENDS2006 2010 2011
  16. 16. SXSW INTERACTIVE?.4 DAYS to SEE A preview of what isunfolding in HIGH TECH. 2012 = The 19th edition. IN Austin, Texas
  17. 17. LEGENDS AND VISIONARIES + RayKurzweil, scientist & futurist + LevGrossman, novelist & journalist + AMBERCASE, cyborg anthropologist + AlGore, environmental activist, Nobel Peace Prize + SeanParker, co-founder Napster, Facebook founding president + Baratunde Thurston, The Onion, autHor of “How to be Black”
  18. 18. FAST IS GETTING FASTER  @xprize CEO @PeterDiamandis talk at #sxsw #sxabundance
  19. 19. The strength of computationimproveS access to knowledge the end of text search @stephen_wolfram, Siri inventor
  20. 20. -3-HAPPINESS IS THE NEW CURRENCY BACK TO TRUE INTIMACY
  21. 21. BACK TO SQUARE ONE: FRIENDS gUY KAWASAKI Author. Former chief evangelist of Apple. Co-founder of Alltop. @GuyKawasaki
  22. 22. THE AGE OF EMOTIONS   THE NEED FOR CLOSED AREAS “Your life is not interesting to everyone on the internet but your life is really interesting to your most loved ones” Dave Morin, Co-Founder and CEO of Path. @davemorin
  23. 23. PATHTHE PRIVATE NETWORK (OH and BY THE WAY, IT’s ONLY ON MOBILE)
  24. 24. PATH“The aim of social network Path is to bring intimacy back to the Web,with a friend limit of 150. The point is to “share more frequently withthe people you love the most,” @davemorin
  25. 25. -4-Attention marketplace : ÜBER CURATION
  26. 26. « paying attention toone thing at a timeseems way tooboring » @briansolis #SXEndofUsual
  27. 27. Pin the world« The idea did not come from a market research, but thefeeling that it could be so good for the world to share itsinterests, revealing a part of its identity ». Ben Silbermann Founder @ Pinterest
  28. 28. THE ERA OF VISUAL Story Telling «  #instagram is not about photos, its about messages. Should be inspiring for brands. »   Kevin Systrom, Founder Instagram @Kevin #Sxphotomad
  29. 29. -5-INVISIBLE TECHNOLOGY
  30. 30. "calm technology"« THE BEST TECHNOLOGY IS INVISIBLE » #ambercase #sxsw
  31. 31. Welcome to the GOOGLE VILLAGE
  32. 32. THE TWEET SHOUTER
  33. 33. “leveraging data to bring value” @LinkedinFrance  |  #themarkemployeur    
  34. 34. NIKE FUELBAND
  35. 35. LI TODAY
  36. 36. THE FUTURE OF WORK
  37. 37. Generation flux : The future of business is pure chaos THE NEW MULTITASKERS RS ENTREPREUNEU
  38. 38. We are all works in progress
  39. 39. “The future belongs to networkers” - Reid Hoffman
  40. 40. -10-A NEW SOCIAL DEMOCRACY
  41. 41. DEMOCRATIES EMPOWERED BY SOCIAL If social media existed, we never would ’ve invaded Iraq. Al gore @algore
  42. 42. GEEKS TO RUN FOR PRESIDENT? te r : "crea ateParke to activ ts edtoolse ow er gain peo ples p ial media" c thro ugh so whats n for pla ext is to take a rms to r the po ole on li scene tical .  #sxsw   @sparker
  43. 43. MONTREUX FESTIVAL OF MEDIA?.2 DAYS to DISCUSS the burningissues in global MEDIA. 2012 = The 6th edition. IN Montreux, Switzerland
  44. 44. ENWHTA A OMESD C E GHTS:B I S EAUTY THE INE B S & OF TH MBER OF NU IENCE LLING SC ORYTE ST
  45. 45. #CANNESLIONS
  46. 46. KEY CANNES TRENDS
  47. 47. CYBER WINNER: CURATORS OF SWEDEN
  48. 48. ISRAEL ANTI DRUG AUTHORITY
  49. 49. GRAND PRIX WINNER
  50. 50. MOBILE WINNER
  51. 51. L’OURS
  52. 52. READINGS AND CONCLUSIONS
  53. 53. THE ERA OF THE CONNECTED CONSUMER
  54. 54. THE ERA OF THE CONNECTED CONSUMER
  55. 55. THE ERA OF THE CONNECTED CONSUMER
  56. 56. THE ERA OF THE CONNECTED CONSUMER
  57. 57.          Merci      
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