Social networking, including a dedicated focus on LinkedIn, is one of several elements in L’Oréal’s employer branding and talent acquisition strategy. To coincide with LinkedIn’s Talent Connect Europe conference, this infographic gives an in-depth view of L’Oréal’s engagement with career professionals on LinkedIn. While you may not be surprised about the reach of our 27 global brands and our ambition to recruit the next billion consumers, it’s revealing that our LinkedIn follower base is already very strong in markets like Rio de Janeiro. With over 1.3 million monthly status update impressions on LinkedIn, this L’Oréal and LinkedIn connection proves to be a real driver of our recruitment efforts – especially since LinkedIn research shows that about 70 percent of company followers are interested in learning about career opportunities.

1. featuring LinkedIn
For L’Oréal, LinkedIn is a key way to engage with an audience
of professional and highly international individuals who value
innovation, diversity and an entrepreneurial organization.
GLOBAL LEADER
IN COSMETICS
27 130 613 7,300 68,900 €20.34B
GLOBAL COUNTRIES PATENTS NEW HIRES EMPLOYEES TURNOVER
BRANDS REPRESENTED FILED IN 2011 IN 2011
5 BUSINESS & BRAND DIVISIONS KEY SUPPORT FUNCTIONS
• Professional Products Research & Human
• Consumer Products Innovation Resources
• L’Oréal Luxe
• Active Cosmetics
Operations Finance & IT
• The Body Shop
L’ORÉAL
ON LINKEDIN
FOLLOWER INSIGHTS
FOLLOWER GROWTH 2011-12
117,500
116K
FOLLOWERS
81%
7,200
52K
NEW FOLLOWERS
NOV JAN MAR MAY JUL SEP MONTHLY AVERAGE EXTERNAL FOLLOWERS
BY SENIORITY BY INDUSTRY
SENIOR 30% MARKETING 16%
ENTRY LEVEL 28% SALES 14%
MANAGER 22% OPERATIONS 07%
DIRECTOR 08% CONSULTING 06%
OWNER 04% ADMINISTRATION 05%
OVERALL INSIGHTS
COMPANY STATUS UPDATES TOP FOLLOWER LOCATIONS
1.32M 308,000
MONTHLY UPDATE WEEKLY UPDATE
IMPRESSIONS IMPRESSIONS
PARIS RIO DE JANEIRO NEW YORK
704 3,400
LIKES PER CLICKS PER
MONTH MONTH
RECOMMENDED GROUPS
L’Oréal Past, Present & Future
COMPANY PAGE TRAFFIC
L’Oréal – Because you’re worth it
32,000 34,000 L’Oréal Alumni association
UNIQUE VISITORS PAGE VIEWS
MONTHLY MONTHLY Careers @ L’Oréal Research & Innovation
CAREER OPPORUNITIES OFFERED
EXPERIENCED EARLY CAREER
SPECIALISTS TRAINEESHIPS INTERNSHIPS
HIRES PROFESSIONALS
L’ORÉAL
INTERESTING FACTS
FOUNDED IN OVER 3,650 RESEARCHERS 5.8 BILLION UNITS
PARIS IN 1909 BY ACROSS 19 RESEARCH & MANUFACTURED
A CHEMIST INNOVATION CENTERS GLOBALLY ACROSS 40 FACTORIES
L’ORÉAL CHINA NEW FACTORIES RECRUITING THE NEXT
IS 3RD RANKED L’ORÉAL IN MEXICO, EGYPT BILLION CONSUMERS
COUNTRY IN SALES & INDONESIA GLOBALLY
A THRILLING EXPERIENCE,
A CULTURE OF EXCELLENCE.
CAREERS.LOREAL.COM
www.loreal.com http://www.reveal-thegame.com www.careers.loreal.com
All LinkedIn statistics based on activity on L'Oréal's Company Page,
Career Page and company status updates on LinkedIn as of September 2012 www.linkedin.com