L'Oréal et LinkedIn
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L'Oréal et LinkedIn

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Social networking, including a dedicated focus on LinkedIn, is one of several elements in L’Oréal’s employer branding and talent acquisition strategy. To coincide with LinkedIn’s Talent Connect ...

Social networking, including a dedicated focus on LinkedIn, is one of several elements in L’Oréal’s employer branding and talent acquisition strategy. To coincide with LinkedIn’s Talent Connect Europe conference, this infographic gives an in-depth view of L’Oréal’s engagement with career professionals on LinkedIn.

While you may not be surprised about the reach of our 27 global brands and our ambition to recruit the next billion consumers, it’s revealing that our LinkedIn follower base is already very strong in markets like Rio de Janeiro. With over 1.3 million monthly status update impressions on LinkedIn, this L’Oréal and LinkedIn connection proves to be a real driver of our recruitment efforts – especially since LinkedIn research shows that about 70 percent of company followers are interested in learning about career opportunities.

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L'Oréal et LinkedIn L'Oréal et LinkedIn Infographic Transcript

  • featuring LinkedIn For L’Oréal, LinkedIn is a key way to engage with an audience of professional and highly international individuals who value innovation, diversity and an entrepreneurial organization. GLOBAL LEADER IN COSMETICS 27 130 613 7,300 68,900 €20.34B GLOBAL COUNTRIES PATENTS NEW HIRES EMPLOYEES TURNOVER BRANDS REPRESENTED FILED IN 2011 IN 20115 BUSINESS & BRAND DIVISIONS KEY SUPPORT FUNCTIONS• Professional Products Research & Human• Consumer Products Innovation Resources• L’Oréal Luxe• Active Cosmetics Operations Finance & IT• The Body Shop L’ORÉAL ON LINKEDIN FOLLOWER INSIGHTSFOLLOWER GROWTH 2011-12 117,500 116K FOLLOWERS 81% 7,200 52K NEW FOLLOWERS NOV JAN MAR MAY JUL SEP MONTHLY AVERAGE EXTERNAL FOLLOWERSBY SENIORITY BY INDUSTRY SENIOR 30% MARKETING 16% ENTRY LEVEL 28% SALES 14% MANAGER 22% OPERATIONS 07% DIRECTOR 08% CONSULTING 06% OWNER 04% ADMINISTRATION 05% OVERALL INSIGHTSCOMPANY STATUS UPDATES TOP FOLLOWER LOCATIONS 1.32M 308,000MONTHLY UPDATE WEEKLY UPDATE IMPRESSIONS IMPRESSIONS PARIS RIO DE JANEIRO NEW YORK 704 3,400 LIKES PER CLICKS PER MONTH MONTH RECOMMENDED GROUPS L’Oréal Past, Present & FutureCOMPANY PAGE TRAFFIC L’Oréal – Because you’re worth it 32,000 34,000 L’Oréal Alumni associationUNIQUE VISITORS PAGE VIEWS MONTHLY MONTHLY Careers @ L’Oréal Research & InnovationCAREER OPPORUNITIES OFFERED EXPERIENCED EARLY CAREER SPECIALISTS TRAINEESHIPS INTERNSHIPS HIRES PROFESSIONALS L’ORÉAL INTERESTING FACTS FOUNDED IN OVER 3,650 RESEARCHERS 5.8 BILLION UNITS PARIS IN 1909 BY ACROSS 19 RESEARCH & MANUFACTURED A CHEMIST INNOVATION CENTERS GLOBALLY ACROSS 40 FACTORIES L’ORÉAL CHINA NEW FACTORIES RECRUITING THE NEXT IS 3RD RANKED L’ORÉAL IN MEXICO, EGYPT BILLION CONSUMERS COUNTRY IN SALES & INDONESIA GLOBALLY A THRILLING EXPERIENCE, A CULTURE OF EXCELLENCE. CAREERS.LOREAL.COM www.loreal.com http://www.reveal-thegame.com www.careers.loreal.com All LinkedIn statistics based on activity on LOréals Company Page, Career Page and company status updates on LinkedIn as of September 2012 www.linkedin.com