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Social Media. New Opportunities for women . EPWN LinkedIn
 

Social Media. New Opportunities for women . EPWN LinkedIn

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This presentation gives an overview of the importance of social media and how men and women use it.

This presentation gives an overview of the importance of social media and how men and women use it.

A special focus is made on how to improve our personal branding on social networks.

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    Social Media. New Opportunities for women . EPWN LinkedIn Social Media. New Opportunities for women . EPWN LinkedIn Presentation Transcript

    • Social MediaNew Opportunities for Women
    • Is Social Networking gendered?
    • Social Media has revolutionized our Personal Lives
    • And Womenwere the pioneers
    • Social Media has revolutionized Politics
    • And Women have played a critical role in it Tawakul Karman, 2011 Nobel Price
    • Social Media is nowrevolutionizing Business
    • But Womenare lagging behind... 41% 59%
    • Source: Nine Minutes Survey, LinkedIn, April 2012
    • And Stereotypes still prevailHow managers are perceived … Women Men Intellectuel 11% 9,4% competencies Drive to action 13% 27,4% Professionalism 23% 5% Management 9% 17% Technical 13% 20% competencies Physical 0,5% 7% competencies Networking skills 27% 9% Emotional skills 3% 4% Source: « Les stéréotypes sur le genre », IM S - E n t r e p r e n d r e p o u r l a C i t é, 2012
    • How can you leverage Social Media to bolster your Personal Brand?
    • Build your Online Identity4B searches on LinkedIn in 2011 5B searches in 2012
    • To Connect...
    • Manage your HeadlineCreate a Keyword-richsummaryShowcase your SkillsExperience and AmbitionsAdd Recommendations
    • Grow your Network
    • Do you know how powerful a network is? 1,076 328,800+ 9,494,836+
    • You have more connections than you think Recruiters Prospects Experts Recommendations Influencers Candidates
    • Network activity is Key
    • The Social Rule of Thumbs 90% viewer 9% contributor 1% owner
    • Leverage Insights and Recommendationsto make the Right Decisions
    • Skills and Expertise
    • News Curation
    • Recommendations
    • Follow companies
    • Yes..., but Where? 900M 200M 160M
    • All networks werenot created equal
    • Identity Connections Key apps Friends, Family and Status, Photo SharingMe, as a person Colleagues & Social Gaming Me, as an Real-time Micro Fans & Followers opinion Blogging Professional Identity, Me, as a Colleagues & Connections & professional Business Contacts Insights
    • Context is key
    • The Business Network
    • LinkedIn is the largest business ecosystem in the world
    • 2 40% 160New members LinkedIn Membersevery second members worldwide joined in 2011
    • What do women do on LinkedIn?
    • In a nutshell, on LinkedIn you can... Promote your professional brand Expand andenhance your Share network information
    • So what are you waiting for?
    • Laurence Bret SternMarketing Director, EMEA chez LinkedinParis Area, France | Internet500+ connections – 5 recommendationsPublic profile: http://fr.linkedin.com/in/laurencebretEmail: lbret@linkedin.comTwitter: lbret