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Social Media. New Opportunities for women . EPWN LinkedIn
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Social Media. New Opportunities for women . EPWN LinkedIn

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This presentation gives an overview of the importance of social media and how men and women use it. …

This presentation gives an overview of the importance of social media and how men and women use it.

A special focus is made on how to improve our personal branding on social networks.

Published in: Career, Business, Technology
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Transcript

  • 1. Social MediaNew Opportunities for Women
  • 2. Is Social Networking gendered?
  • 3. Social Media has revolutionized our Personal Lives
  • 4. And Womenwere the pioneers
  • 5. Social Media has revolutionized Politics
  • 6. And Women have played a critical role in it Tawakul Karman, 2011 Nobel Price
  • 7. Social Media is nowrevolutionizing Business
  • 8. But Womenare lagging behind... 41% 59%
  • 9. Source: Nine Minutes Survey, LinkedIn, April 2012
  • 10. And Stereotypes still prevailHow managers are perceived … Women Men Intellectuel 11% 9,4% competencies Drive to action 13% 27,4% Professionalism 23% 5% Management 9% 17% Technical 13% 20% competencies Physical 0,5% 7% competencies Networking skills 27% 9% Emotional skills 3% 4% Source: « Les stéréotypes sur le genre », IM S - E n t r e p r e n d r e p o u r l a C i t é, 2012
  • 11. How can you leverage Social Media to bolster your Personal Brand?
  • 12. Build your Online Identity4B searches on LinkedIn in 2011 5B searches in 2012
  • 13. To Connect...
  • 14. Manage your HeadlineCreate a Keyword-richsummaryShowcase your SkillsExperience and AmbitionsAdd Recommendations
  • 15. Grow your Network
  • 16. Do you know how powerful a network is? 1,076 328,800+ 9,494,836+
  • 17. You have more connections than you think Recruiters Prospects Experts Recommendations Influencers Candidates
  • 18. Network activity is Key
  • 19. The Social Rule of Thumbs 90% viewer 9% contributor 1% owner
  • 20. Leverage Insights and Recommendationsto make the Right Decisions
  • 21. Skills and Expertise
  • 22. News Curation
  • 23. Recommendations
  • 24. Follow companies
  • 25. Yes..., but Where? 900M 200M 160M
  • 26. All networks werenot created equal
  • 27. Identity Connections Key apps Friends, Family and Status, Photo SharingMe, as a person Colleagues & Social Gaming Me, as an Real-time Micro Fans & Followers opinion Blogging Professional Identity, Me, as a Colleagues & Connections & professional Business Contacts Insights
  • 28. Context is key
  • 29. The Business Network
  • 30. LinkedIn is the largest business ecosystem in the world
  • 31. 2 40% 160New members LinkedIn Membersevery second members worldwide joined in 2011
  • 32. What do women do on LinkedIn?
  • 33. In a nutshell, on LinkedIn you can... Promote your professional brand Expand andenhance your Share network information
  • 34. So what are you waiting for?
  • 35. Laurence Bret SternMarketing Director, EMEA chez LinkedinParis Area, France | Internet500+ connections – 5 recommendationsPublic profile: http://fr.linkedin.com/in/laurencebretEmail: lbret@linkedin.comTwitter: lbret

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