Source: Nine Minutes Survey, LinkedIn, April 2012
And Stereotypes still prevailHow managers are perceived … Women Men Intellectuel 11% 9,4% competencies Drive to action 13% 27,4% Professionalism 23% 5% Management 9% 17% Technical 13% 20% competencies Physical 0,5% 7% competencies Networking skills 27% 9% Emotional skills 3% 4% Source: « Les stéréotypes sur le genre », IM S - E n t r e p r e n d r e p o u r l a C i t é, 2012
How can you leverage Social Media to bolster your Personal Brand?
Build your Online Identity4B searches on LinkedIn in 2011 5B searches in 2012
Identity Connections Key apps Friends, Family and Status, Photo SharingMe, as a person Colleagues & Social Gaming Me, as an Real-time Micro Fans & Followers opinion Blogging Professional Identity, Me, as a Colleagues & Connections & professional Business Contacts Insights