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Social Media 101 for Job Seekers
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Social Media 101 for Job Seekers


As a jobseeker, why is crucial for you to be utilizing social media?

As a jobseeker, why is crucial for you to be utilizing social media?

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  • Social Media is online user generated communication and content which can widen your sphere of connections and influence. Social Media is a FREE TOOL with which you can share your companies’ information with a targeted audience OR the world.
  • Key Factors Driving Social Media Movement• Desire to connect with one another• Emotional need to be heard• Quest for authenticity• Ease of use & low barriers to entryFree! Engage in communication without expenseIt’s social but it’s not in person – great for the introvertProblem solved by one person is now solved for thousandsAccess to INFO Commerce potential
  • Creating these together is what makes this a social network.There are different types of social networksTell us why you are out here on the site and what you are looking for.The rules vary from site to site as well.________________Put Business Cards into boxes


  • 1. Social Media 101
  • 2. Presented by:
    Viveka von Rosen
  • 3. BIO: Viveka von Rosen
    Successful entrepreneur, a nationally renowned IA Certified LinkedIn expert & trainer.
    Top “LinkedIn Expert”, “LinkedIn Trainer”, and “Social Media Expert” out of 45 million LinkedIn users.
    Manages The Executive Center
    Strongly believes that giving is a best business practice and is passionate about meeting new people and supporting them in their passions and purpose.
    Mission Statement:  Linking people to their potential using social media strategies.
  • 4. December 29, 2009
    Disclaimer and Disclosure
    Linked into Business (LIB) and The Executive Center (TEC) are not associated in any way with LinkedIn® Corp. LIB and TEC are independent companies that cater to the networking needs of end users of such systems. Any reference to the contrary is purely accidental.
    Feel free to share information, but please reference the author. Any unauthorized use of this information will result in liability for any and all damages incurred by LIB directly or proximately resulting from any unauthorized disclosure.
    © Copyright 2003-2009– Linked Into Business - All Rights Reserved
  • 5. Learning Objectives for 101
    Customers will learn the “What’s” of Social Media.
    (For the “How’s” attend 201)
    Definitions: Social Networking, Social Media, blogging
    Privacy? Do you have any on Social Media?
    Popular Tools: Twitter, LinkedIn, Facebook, YouTube, blogging
    10 Tips to use Social Media effectively
    © Copyright 2003-2009– Linked Into Business - All Rights Reserved
  • 6. Time Magazine Says:
    If you're serious about being hired, you need to put your computer and PDA to work.
    That means getting word out:
    On social media sites like Facebook
    By sending instant job-search updates via Twitter
    Meeting new people who might be able to lend a hand through LinkedIn
  • 7. What is Social Media?
    User generated communication and content that widens your sphere of connections and influence.
    A FREE TOOL allowing you to provide, share and receiveinformation with a targeted audience OR the world.
    An engagement with online communities to generate exposure, and the opportunity to position yourself to be hired.
  • 8.
  • 9. So What is a Social Network?
    A Social Network is a collection of people that are “connected” to share contacts and resources
    A Social Network allows you to utilize one another’s “connections”
    Different social networks cater to different users
    © Copyright 2003-2009– Linked Into Business - All Rights Reserved
  • 10. What is Social Networking?
    CommonCraft: What is Social Networking?
  • 11. Social Media and YOU
    Get your arms around the fact that social media is here to stay. 
    Twitter isn’t the point – RELATIONSHIPS are the point.
    Social Media is still in its infancy…. get on board now
    It WILL be the core focus and hub for all marketing, fundraising and awareness efforts in the near future.
  • 12. It’s Important to Remember:
    Persistence, self-branding, professional presentation, all things a career coach would have steered you toward two decades ago, are necessary for success when using social media for job seeking.
  • 13. User Generated Means User Regulated (Social Media Safety)
    Social Media Demands:
  • 14. Key Factors of the Social MediaMovement
    Desire for Connection
    Need to be heard
    Quest for authenticity
    Ease of use & low barriers to entry (Free! )
    Social contact for the introvert
    Access to INFO
    Job search potential
  • 15. Social Media for Jobseekers
    Create Connections
    Create Relationships
    Create Trust
    Create a Job
    New way to see and be seen
  • 16. The Social Media Stats
    Michael Stelzner’s Social Media Industry Marketing Report
    The Social Media Revolution
  • 17. What are some of the sites?
  • 18. Social Media OMG – Where to Start?
  • 19. Today we’ll look at:
  • 20. What is Twitter?
    Twitter is a free social-messaging tool for staying connected in real-time. It is sometimes called a "micro-blogging service" that enables its users to send and read other users' short (140-character) updates, known as tweets.
    - Beth Harte, Ann Handley - MarketingProfs
  • 21. What is Twitter?
    • Twitter is a social network comprised of short updates, or tweets
    • 22. You post tweets for your followers to read
    • 23. Your followers post tweets for you to read
    • 24. Platform for the web or your mobile device
    Thanks go to Connection Point Interactive for this Slide
  • 25. Twitter
    Why should I use Twitter?
    Connect with other jobseekers
    Communicate your opinions, thoughts or expertise
    Follow Job posters, job listings
  • 26. Twitter
    Getting Started
    Write a good personal bio
    Add your photo
    Customize the background
  • 27. TweetBeep keeps track of all tweets that mention things you are interested in
    (industry) hiring
    Job fairs (State)
    Your name
    Your industry
    December 29, 2009
  • 28. Facebook
  • 29. Facebook
    What is it?
    Largest social network on the planet with over 300 million active users (or the 5th largest country in the world).
    A place to connect with and share your life with friends, family, organizations or complete strangers.
    Connection Point Interactive for this Slide
  • 30. Facebook
    Why should I use
    Facebook has become the global social networking standard
    Not just for college students & 20-somthings anymore
    Connect to friends, family or organizations
    Share comments, photos, videos, games, recommendations
    Fastest growing segment: Women over 55
    - InsideFacebook.com
    Thanks go to Connection Point Interactive for this Slide
  • 31. 12/29/2009
    Linked Into Business
    Viveka von Rosen
    Make Sure You Update
    • Let people know you need a job
    • 32. Ask for resources
    • 33. Ask for advice
  • Facebook
    Lets go to a live tour of Facebook
  • 34. How to use Facebook?
    Ask for a job
    Showcase your skills
    Enlarge your network
    Ask for help
    Use a page, not a profiles
    Limit photos / video unless they support your job search
    Keep your fans close and your friends closer!
  • 35.
  • 36. December 29, 2009
    Is the world’s largest professional network (50 million + )
    Allows for an exchange of knowledge, ideas, and opportunities with a broader network of professionals.
    Has an unparalleled search engine (fields)
    You are a record in the database
    The records are connected
    The connections form a network
    you can use
    © Copyright 2003-2009– Linked Into Business - All Rights Reserved
  • 37. December 29, 2009
    LinkedIn® and Its Users
    Latest LinkedIn Facts
    LinkedIn’s 50 million members are in over 200 countries and territories around the world.
    A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
    Executives from all Fortune 500 companies are LinkedIn members.
    385 employees
    Worth about 1 Billion (100 million yearly take)
    LinkedIn® User Stats:
    Average Household Income - $109,000
    Average Years of Experience – 15 yrs.
    Average Age – 41 yrs.
    46% Users are “decision makers”
    © Copyright 2003-2009– Linked Into Business - All Rights Reserved
  • 38. Lets Look at the LinkedIn® Home Page
  • 39. Viewers
    • Top Video Site (13 BILLION views!)
    • 40. Viral capacity
    • 41. Play anywhere
    • 42. Blog, E-Mail, Web site, handheld
    All inclusive updates on your phone
  • 43. YouTube
    Over a BILLION viewers.
    2nd largest search engine
    Internet viewers watched 14.8 billion videos in January 2009 alone.
    Google continues to surpass others in terms of online video viewing with a 43 percent market share. Of that, YouTube accounts for 99 percent of the videos viewed.
    In January 2009, 147 million U.S. internet users watched an average of 101 videos per person.
  • 44. You Tube for JobSeekers
    Do a video resume
    Get Resume Advice
    Get Job Seeking advice
  • 45. If you do a search on YouTube, you’ll be amazed at what you can find…
  • 46. Blogging
    • Create relationships, build brands
    • 47. Post new entries often
    • 48. Ripe for outsourcing
    • 49. WordPress, Blogger, TypePad
    • 50. 112 Million Blogs
    • 51. “Free” website
  • What is a Blog?
  • 52. Blogging
    Creating a blog is a cheap/ free way of making a “website”
    Encourages Jobseekers to find their voice
    Blogging encourages literacy
    With blogging, sharing information and doing research becomes second nature
    Jobseeking bloggers can display work, resumes, ask for feedback
  • 53.
  • 54. Jobseeker Strategies
    It’s about the relationship:
    What are your employers saying?
    What are people in your industry saying?
    What are they looking for?
    What questions do they have?
    Make some new best friends!
  • 55. The Eight “Be’s” to Jobseeker Success
    Be Relevant – see below
    Be Informative – share useful information
    Be Human – create relationships
    Be Current – keep on track every day
    Be Transparent – and back up your claims
    Be in Touch – pick up the phone!
    Be Clear on your Offer – what is your brand?
    Be Clear on your Keywords - optimize
  • 56. Jobseeker Tips
    Act fast!
    Tap into your network to stay upbeat
    Go beyond job –related networking
    Keep everyone you know in the loop
    Don’t count anyone out as un-useful
    Create strategic connections in your large or open network (on LinkedIn)– go wide then deep.
  • 57. Contact Me
    Please feel free to invite me to connect: Viveka@LinkedIntoBusiness.com
    Tweet me @LinkedInExpert
    Call me at: (970) 212-4711
    Copyright 2008-2009 Linked Into Business All Rights Reserved