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Social Media 101 for Job Seekers
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Social Media 101 for Job Seekers

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As a jobseeker, why is crucial for you to be utilizing social media?

As a jobseeker, why is crucial for you to be utilizing social media?

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  • Social Media is online user generated communication and content which can widen your sphere of connections and influence. Social Media is a FREE TOOL with which you can share your companies’ information with a targeted audience OR the world.
  • Key Factors Driving Social Media Movement• Desire to connect with one another• Emotional need to be heard• Quest for authenticity• Ease of use & low barriers to entryFree! Engage in communication without expenseIt’s social but it’s not in person – great for the introvertProblem solved by one person is now solved for thousandsAccess to INFO Commerce potential
  • Creating these together is what makes this a social network.There are different types of social networksTell us why you are out here on the site and what you are looking for.The rules vary from site to site as well.________________Put Business Cards into boxes
  • Transcript

    • 1. Social Media 101
    • 2. Presented by:
      Viveka von Rosen
      viveka@theexecutivecenter.com
      www.linkedin.com/in/LinkedInExpert
      www.twitter.com/LinkedInExpert
      www.facebook.com/linkedinexperttraining
      www.linkedintobusiness.com
      970-212-4711
    • 3. BIO: Viveka von Rosen
      Successful entrepreneur, a nationally renowned IA Certified LinkedIn expert & trainer.
      Top “LinkedIn Expert”, “LinkedIn Trainer”, and “Social Media Expert” out of 45 million LinkedIn users.
      Manages The Executive Center
      Strongly believes that giving is a best business practice and is passionate about meeting new people and supporting them in their passions and purpose.
      Mission Statement:  Linking people to their potential using social media strategies.
    • 4. December 29, 2009
      Disclaimer and Disclosure
      Linked into Business (LIB) and The Executive Center (TEC) are not associated in any way with LinkedIn® Corp. LIB and TEC are independent companies that cater to the networking needs of end users of such systems. Any reference to the contrary is purely accidental.
      Feel free to share information, but please reference the author. Any unauthorized use of this information will result in liability for any and all damages incurred by LIB directly or proximately resulting from any unauthorized disclosure.
      4
      © Copyright 2003-2009– Linked Into Business - All Rights Reserved
    • 5. Learning Objectives for 101
      Customers will learn the “What’s” of Social Media.
      (For the “How’s” attend 201)
      Definitions: Social Networking, Social Media, blogging
      Privacy? Do you have any on Social Media?
      Popular Tools: Twitter, LinkedIn, Facebook, YouTube, blogging
      10 Tips to use Social Media effectively
      © Copyright 2003-2009– Linked Into Business - All Rights Reserved
      5
    • 6. Time Magazine Says:
      If you're serious about being hired, you need to put your computer and PDA to work.
      That means getting word out:
      On social media sites like Facebook
      By sending instant job-search updates via Twitter
      Meeting new people who might be able to lend a hand through LinkedIn
    • 7. What is Social Media?
      User generated communication and content that widens your sphere of connections and influence.
      A FREE TOOL allowing you to provide, share and receiveinformation with a targeted audience OR the world.
      An engagement with online communities to generate exposure, and the opportunity to position yourself to be hired.
    • 8.
    • 9. So What is a Social Network?
      A Social Network is a collection of people that are “connected” to share contacts and resources
      A Social Network allows you to utilize one another’s “connections”
      Different social networks cater to different users
      © Copyright 2003-2009– Linked Into Business - All Rights Reserved
      9
    • 10. What is Social Networking?
      CommonCraft: What is Social Networking?
    • 11. Social Media and YOU
      Get your arms around the fact that social media is here to stay. 
      Twitter isn’t the point – RELATIONSHIPS are the point.
      Social Media is still in its infancy…. get on board now
      It WILL be the core focus and hub for all marketing, fundraising and awareness efforts in the near future.
    • 12. It’s Important to Remember:
      Persistence, self-branding, professional presentation, all things a career coach would have steered you toward two decades ago, are necessary for success when using social media for job seeking.
    • 13. User Generated Means User Regulated (Social Media Safety)
      Social Media Demands:
      Transparency
      Immediacy
      Commitment
      Relationships
      Authenticity
      Integrity
    • 14. Key Factors of the Social MediaMovement
      Desire for Connection
      Need to be heard
      Quest for authenticity
      Ease of use & low barriers to entry (Free! )
      Social contact for the introvert
      Access to INFO
      Job search potential
    • 15. Social Media for Jobseekers
      Create Connections
      Create Relationships
      Create Trust
      Create a Job
      New way to see and be seen
    • 16. The Social Media Stats
      www.SocialNomics.Com
      Michael Stelzner’s Social Media Industry Marketing Report
      The Social Media Revolution
    • 17. What are some of the sites?
    • 18. Social Media OMG – Where to Start?
    • 19. Today we’ll look at:
    • 20. What is Twitter?
      Twitter is a free social-messaging tool for staying connected in real-time. It is sometimes called a "micro-blogging service" that enables its users to send and read other users' short (140-character) updates, known as tweets.
      - Beth Harte, Ann Handley - MarketingProfs
    • 21. What is Twitter?
      • Twitter is a social network comprised of short updates, or tweets
      • 22. You post tweets for your followers to read
      • 23. Your followers post tweets for you to read
      • 24. Platform for the web or your mobile device
      Thanks go to Connection Point Interactive for this Slide
    • 25. Twitter
      Why should I use Twitter?
      Connect with other jobseekers
      Communicate your opinions, thoughts or expertise
      Follow Job posters, job listings
      Research
    • 26. Twitter
      Getting Started
      Write a good personal bio
      Add your photo
      Customize the background
    • 27. TweetBeep keeps track of all tweets that mention things you are interested in
      (industry) hiring
      Job fairs (State)
      Your name
      Your industry
      December 29, 2009
      viveka@alwaysextraordinary.com
      @linkedinexpert
      24
      TweetBeep
    • 28. Facebook
    • 29. Facebook
      What is it?
      Largest social network on the planet with over 300 million active users (or the 5th largest country in the world).
      A place to connect with and share your life with friends, family, organizations or complete strangers.
      Connection Point Interactive for this Slide
    • 30. Facebook
      Why should I use
      Facebook?
      Facebook has become the global social networking standard
      Not just for college students & 20-somthings anymore
      Connect to friends, family or organizations
      Share comments, photos, videos, games, recommendations
      Fastest growing segment: Women over 55
      - InsideFacebook.com
      Thanks go to Connection Point Interactive for this Slide
    • 31. 12/29/2009
      Linked Into Business
      Viveka von Rosen
      linkedin@alwaysextraordinary.com
      Make Sure You Update
      • Let people know you need a job
      • 32. Ask for resources
      • 33. Ask for advice
    • Facebook
      Lets go to a live tour of Facebook
    • 34. How to use Facebook?
      Ask for a job
      Showcase your skills
      Enlarge your network
      Ask for help
      Use a page, not a profiles
      Limit photos / video unless they support your job search
      Keep your fans close and your friends closer!
    • 35.
    • 36. December 29, 2009
      LinkedIn
      Is the world’s largest professional network (50 million + )
      Allows for an exchange of knowledge, ideas, and opportunities with a broader network of professionals.
      Has an unparalleled search engine (fields)
      You are a record in the database
      The records are connected
      The connections form a network
      you can use
      32
      © Copyright 2003-2009– Linked Into Business - All Rights Reserved
    • 37. December 29, 2009
      LinkedIn® and Its Users
      Latest LinkedIn Facts
      LinkedIn’s 50 million members are in over 200 countries and territories around the world.
      A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
      Executives from all Fortune 500 companies are LinkedIn members.
      385 employees
      Worth about 1 Billion (100 million yearly take)
      LinkedIn® User Stats:
      Average Household Income - $109,000
      Average Years of Experience – 15 yrs.
      Average Age – 41 yrs.
      46% Users are “decision makers”
      33
      © Copyright 2003-2009– Linked Into Business - All Rights Reserved
    • 38. Lets Look at the LinkedIn® Home Page
    • 39. Viewers
      • Top Video Site (13 BILLION views!)
      • 40. Viral capacity
      • 41. Play anywhere
      • 42. Blog, E-Mail, Web site, handheld
      All inclusive updates on your phone
    • 43. YouTube
      Over a BILLION viewers.
      2nd largest search engine
      Internet viewers watched 14.8 billion videos in January 2009 alone.
      Google continues to surpass others in terms of online video viewing with a 43 percent market share. Of that, YouTube accounts for 99 percent of the videos viewed.
      In January 2009, 147 million U.S. internet users watched an average of 101 videos per person.
    • 44. You Tube for JobSeekers
      Do a video resume
      Get Resume Advice
      Get Job Seeking advice
    • 45. If you do a search on YouTube, you’ll be amazed at what you can find…
    • 46. Blogging
      • Create relationships, build brands
      • 47. Post new entries often
      • 48. Ripe for outsourcing
      • 49. WordPress, Blogger, TypePad
      • 50. 112 Million Blogs
      • 51. “Free” website
    • What is a Blog?
    • 52. Blogging
      Creating a blog is a cheap/ free way of making a “website”
      Wordpress.com
      eBlogger.com
      Typepad.com
      Posterous.com
      Encourages Jobseekers to find their voice
      Blogging encourages literacy
      With blogging, sharing information and doing research becomes second nature
      Jobseeking bloggers can display work, resumes, ask for feedback
    • 53.
    • 54. Jobseeker Strategies
      It’s about the relationship:
      What are your employers saying?
      What are people in your industry saying?
      What are they looking for?
      What questions do they have?
      Make some new best friends!
    • 55. The Eight “Be’s” to Jobseeker Success
      Be Relevant – see below
      Be Informative – share useful information
      Be Human – create relationships
      Be Current – keep on track every day
      Be Transparent – and back up your claims
      Be in Touch – pick up the phone!
      Be Clear on your Offer – what is your brand?
      Be Clear on your Keywords - optimize
    • 56. Jobseeker Tips
      Act fast!
      Tap into your network to stay upbeat
      Go beyond job –related networking
      Keep everyone you know in the loop
      Don’t count anyone out as un-useful
      Create strategic connections in your large or open network (on LinkedIn)– go wide then deep.
    • 57. Contact Me
      Please feel free to invite me to connect: Viveka@LinkedIntoBusiness.com
      www.linkedin.com/in/linkedinexpert
      Tweet me @LinkedInExpert
      Call me at: (970) 212-4711
      Copyright 2008-2009 Linked Into Business All Rights Reserved
      46

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