Social Media is online user generated communication and content which can widen your sphere of connections and influence. Social Media is a FREE TOOL with which you can share your companies’ information with a targeted audience OR the world.
Key Factors Driving Social Media Movement• Desire to connect with one another• Emotional need to be heard• Quest for authenticity• Ease of use & low barriers to entryFree! Engage in communication without expenseIt’s social but it’s not in person – great for the introvertProblem solved by one person is now solved for thousandsAccess to INFO Commerce potential
Creating these together is what makes this a social network.There are different types of social networksTell us why you are out here on the site and what you are looking for.The rules vary from site to site as well.________________Put Business Cards into boxes
BIO: Viveka von Rosen Successful entrepreneur, a nationally renowned IA Certified LinkedIn expert & trainer. Top “LinkedIn Expert”, “LinkedIn Trainer”, and “Social Media Expert” out of 45 million LinkedIn users. Manages The Executive Center Strongly believes that giving is a best business practice and is passionate about meeting new people and supporting them in their passions and purpose. Mission Statement: Linking people to their potential using social media strategies.
Time Magazine Says: If you're serious about being hired, you need to put your computer and PDA to work. That means getting word out: On social media sites like Facebook By sending instant job-search updates via Twitter Meeting new people who might be able to lend a hand through LinkedIn
What is Social Media? User generated communication and content that widens your sphere of connections and influence. A FREE TOOL allowing you to provide, share and receiveinformation with a targeted audience OR the world. An engagement with online communities to generate exposure, and the opportunity to position yourself to be hired.
What is Social Networking? CommonCraft: What is Social Networking?
Social Media and YOU Get your arms around the fact that social media is here to stay. Twitter isn’t the point – RELATIONSHIPS are the point. Social Media is still in its infancy…. get on board now It WILL be the core focus and hub for all marketing, fundraising and awareness efforts in the near future.
It’s Important to Remember: Persistence, self-branding, professional presentation, all things a career coach would have steered you toward two decades ago, are necessary for success when using social media for job seeking.
User Generated Means User Regulated (Social Media Safety) Social Media Demands: Transparency Immediacy Commitment Relationships Authenticity Integrity
Key Factors of the Social MediaMovement Desire for Connection Need to be heard Quest for authenticity Ease of use & low barriers to entry (Free! ) Social contact for the introvert Access to INFO Job search potential
Social Media for Jobseekers Create Connections Create Relationships Create Trust Create a Job New way to see and be seen
The Social Media Stats www.SocialNomics.Com Michael Stelzner’s Social Media Industry Marketing Report The Social Media Revolution
What is Twitter? Twitter is a free social-messaging tool for staying connected in real-time. It is sometimes called a "micro-blogging service" that enables its users to send and read other users' short (140-character) updates, known as tweets. - Beth Harte, Ann Handley - MarketingProfs
Thanks go to Connection Point Interactive for this Slide
Twitter Why should I use Twitter? Connect with other jobseekers Communicate your opinions, thoughts or expertise Follow Job posters, job listings Research
Twitter Getting Started Write a good personal bio Add your photo Customize the background
TweetBeep keeps track of all tweets that mention things you are interested in (industry) hiring Job fairs (State) Your name Your industry December 29, 2009 email@example.com @linkedinexpert 24 TweetBeep
Facebook What is it? Largest social network on the planet with over 300 million active users (or the 5th largest country in the world). A place to connect with and share your life with friends, family, organizations or complete strangers. Connection Point Interactive for this Slide
Facebook Why should I use Facebook? Facebook has become the global social networking standard Not just for college students & 20-somthings anymore Connect to friends, family or organizations Share comments, photos, videos, games, recommendations Fastest growing segment: Women over 55 - InsideFacebook.com Thanks go to Connection Point Interactive for this Slide
12/29/2009 Linked Into Business Viveka von Rosen firstname.lastname@example.org Make Sure You Update
How to use Facebook? Ask for a job Showcase your skills Enlarge your network Ask for help Use a page, not a profiles Limit photos / video unless they support your job search Keep your fans close and your friends closer!
YouTube Over a BILLION viewers. 2nd largest search engine Internet viewers watched 14.8 billion videos in January 2009 alone. Google continues to surpass others in terms of online video viewing with a 43 percent market share. Of that, YouTube accounts for 99 percent of the videos viewed. In January 2009, 147 million U.S. internet users watched an average of 101 videos per person.
You Tube for JobSeekers Do a video resume Get Resume Advice Get Job Seeking advice
If you do a search on YouTube, you’ll be amazed at what you can find…
Blogging Creating a blog is a cheap/ free way of making a “website” Wordpress.com eBlogger.com Typepad.com Posterous.com Encourages Jobseekers to find their voice Blogging encourages literacy With blogging, sharing information and doing research becomes second nature Jobseeking bloggers can display work, resumes, ask for feedback
Jobseeker Strategies It’s about the relationship: What are your employers saying? What are people in your industry saying? What are they looking for? What questions do they have? Make some new best friends!
The Eight “Be’s” to Jobseeker Success Be Relevant – see below Be Informative – share useful information Be Human – create relationships Be Current – keep on track every day Be Transparent – and back up your claims Be in Touch – pick up the phone! Be Clear on your Offer – what is your brand? Be Clear on your Keywords - optimize
Jobseeker Tips Act fast! Tap into your network to stay upbeat Go beyond job –related networking Keep everyone you know in the loop Don’t count anyone out as un-useful Create strategic connections in your large or open network (on LinkedIn)– go wide then deep.
Contact Me Please feel free to invite me to connect: Viveka@LinkedIntoBusiness.com www.linkedin.com/in/linkedinexpert Tweet me @LinkedInExpert Call me at: (970) 212-4711 Copyright 2008-2009 Linked Into Business All Rights Reserved 46