Social Media 101 for Job Seekers


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As a jobseeker, why is crucial for you to be utilizing social media?

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  • Social Media is online user generated communication and content which can widen your sphere of connections and influence. Social Media is a FREE TOOL with which you can share your companies’ information with a targeted audience OR the world.
  • Key Factors Driving Social Media Movement• Desire to connect with one another• Emotional need to be heard• Quest for authenticity• Ease of use & low barriers to entryFree! Engage in communication without expenseIt’s social but it’s not in person – great for the introvertProblem solved by one person is now solved for thousandsAccess to INFO Commerce potential
  • Creating these together is what makes this a social network.There are different types of social networksTell us why you are out here on the site and what you are looking for.The rules vary from site to site as well.________________Put Business Cards into boxes
  • Social Media 101 for Job Seekers

    1. 1. Social Media 101 <br />
    2. 2. Presented by:<br />Viveka von Rosen<br /><br /><br /><br /><br /><br />970-212-4711<br />
    3. 3. BIO: Viveka von Rosen<br />Successful entrepreneur, a nationally renowned IA Certified LinkedIn expert & trainer. <br />Top “LinkedIn Expert”, “LinkedIn Trainer”, and “Social Media Expert” out of 45 million LinkedIn users. <br />Manages The Executive Center<br />Strongly believes that giving is a best business practice and is passionate about meeting new people and supporting them in their passions and purpose. <br />Mission Statement:  Linking people to their potential using social media strategies.<br />
    4. 4. December 29, 2009<br />Disclaimer and Disclosure<br />Linked into Business (LIB) and The Executive Center (TEC) are not associated in any way with LinkedIn® Corp. LIB and TEC are independent companies that cater to the networking needs of end users of such systems. Any reference to the contrary is purely accidental.<br />Feel free to share information, but please reference the author. Any unauthorized use of this information will result in liability for any and all damages incurred by LIB directly or proximately resulting from any unauthorized disclosure. <br />4<br />© Copyright 2003-2009– Linked Into Business - All Rights Reserved<br />
    5. 5. Learning Objectives for 101<br />Customers will learn the “What’s” of Social Media. <br />(For the “How’s” attend 201)<br />Definitions: Social Networking, Social Media, blogging<br />Privacy? Do you have any on Social Media?<br />Popular Tools: Twitter, LinkedIn, Facebook, YouTube, blogging<br />10 Tips to use Social Media effectively<br />© Copyright 2003-2009– Linked Into Business - All Rights Reserved<br />5<br />
    6. 6. Time Magazine Says:<br /> If you're serious about being hired, you need to put your computer and PDA to work.<br />That means getting word out: <br />On social media sites like Facebook <br />By sending instant job-search updates via Twitter <br />Meeting new people who might be able to lend a hand through LinkedIn<br />
    7. 7. What is Social Media?<br />User generated communication and content that widens your sphere of connections and influence. <br />A FREE TOOL allowing you to provide, share and receiveinformation with a targeted audience OR the world.<br />An engagement with online communities to generate exposure, and the opportunity to position yourself to be hired.<br />
    8. 8.
    9. 9. So What is a Social Network?<br />A Social Network is a collection of people that are “connected” to share contacts and resources<br />A Social Network allows you to utilize one another’s “connections”<br />Different social networks cater to different users<br />© Copyright 2003-2009– Linked Into Business - All Rights Reserved<br />9<br />
    10. 10. What is Social Networking?<br />CommonCraft: What is Social Networking?<br />
    11. 11. Social Media and YOU<br />Get your arms around the fact that social media is here to stay.  <br />Twitter isn’t the point – RELATIONSHIPS are the point. <br />Social Media is still in its infancy…. get on board now<br />It WILL be the core focus and hub for all marketing, fundraising and awareness efforts in the near future.<br />
    12. 12. It’s Important to Remember:<br />Persistence, self-branding, professional presentation, all things a career coach would have steered you toward two decades ago, are necessary for success when using social media for job seeking. <br />
    13. 13. User Generated Means User Regulated (Social Media Safety)<br />Social Media Demands:<br />Transparency<br />Immediacy<br />Commitment<br />Relationships<br />Authenticity<br />Integrity<br />
    14. 14. Key Factors of the Social MediaMovement<br />Desire for Connection<br />Need to be heard<br />Quest for authenticity<br />Ease of use & low barriers to entry (Free! )<br />Social contact for the introvert<br />Access to INFO <br />Job search potential <br />
    15. 15. Social Media for Jobseekers<br />Create Connections<br />Create Relationships<br />Create Trust<br />Create a Job<br />New way to see and be seen<br />
    16. 16. The Social Media Stats<br />www.SocialNomics.Com<br />Michael Stelzner’s Social Media Industry Marketing Report<br />The Social Media Revolution<br />
    17. 17. What are some of the sites?<br />
    18. 18. Social Media OMG – Where to Start?<br />
    19. 19. Today we’ll look at:<br />
    20. 20. What is Twitter?<br />Twitter is a free social-messaging tool for staying connected in real-time. It is sometimes called a "micro-blogging service" that enables its users to send and read other users' short (140-character) updates, known as tweets.<br /> - Beth Harte, Ann Handley - MarketingProfs<br />
    21. 21. What is Twitter?<br /><ul><li>Twitter is a social network comprised of short updates, or tweets
    22. 22. You post tweets for your followers to read
    23. 23. Your followers post tweets for you to read
    24. 24. Platform for the web or your mobile device</li></ul>Thanks go to Connection Point Interactive for this Slide<br />
    25. 25. Twitter<br />Why should I use Twitter?<br />Connect with other jobseekers<br />Communicate your opinions, thoughts or expertise<br />Follow Job posters, job listings<br />Research<br />
    26. 26. Twitter<br />Getting Started<br />Write a good personal bio<br />Add your photo<br />Customize the background<br />
    27. 27. TweetBeep keeps track of all tweets that mention things you are interested in<br />(industry) hiring<br />Job fairs (State)<br />Your name<br />Your industry<br />December 29, 2009<br /><br />@linkedinexpert<br />24<br />TweetBeep<br />
    28. 28. Facebook<br />
    29. 29. Facebook<br />What is it?<br />Largest social network on the planet with over 300 million active users (or the 5th largest country in the world).<br />A place to connect with and share your life with friends, family, organizations or complete strangers.<br />Connection Point Interactive for this Slide<br />
    30. 30. Facebook<br />Why should I use <br />Facebook?<br />Facebook has become the global social networking standard<br />Not just for college students & 20-somthings anymore<br />Connect to friends, family or organizations<br />Share comments, photos, videos, games, recommendations<br />Fastest growing segment: Women over 55<br />-<br />Thanks go to Connection Point Interactive for this Slide<br />
    31. 31. 12/29/2009<br />Linked Into Business<br />Viveka von Rosen<br /><br />Make Sure You Update<br /><ul><li>Let people know you need a job
    32. 32. Ask for resources
    33. 33. Ask for advice</li></li></ul><li>Facebook<br />Lets go to a live tour of Facebook<br />
    34. 34. How to use Facebook?<br />Ask for a job<br />Showcase your skills<br />Enlarge your network<br />Ask for help<br />Use a page, not a profiles<br />Limit photos / video unless they support your job search<br />Keep your fans close and your friends closer!<br />
    35. 35.
    36. 36. December 29, 2009<br />LinkedIn<br />Is the world’s largest professional network (50 million + ) <br />Allows for an exchange of knowledge, ideas, and opportunities with a broader network of professionals.<br />Has an unparalleled search engine (fields)<br />You are a record in the database<br />The records are connected<br />The connections form a network <br />you can use<br />32<br />© Copyright 2003-2009– Linked Into Business - All Rights Reserved<br />
    37. 37. December 29, 2009<br />LinkedIn® and Its Users<br />Latest LinkedIn Facts<br />LinkedIn’s 50 million members are in over 200 countries and territories around the world.<br />A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. <br />Executives from all Fortune 500 companies are LinkedIn members.<br />385 employees<br />Worth about 1 Billion (100 million yearly take)<br />LinkedIn® User Stats:<br />Average Household Income - $109,000<br />Average Years of Experience – 15 yrs.<br />Average Age – 41 yrs.<br />46% Users are “decision makers”<br />33<br />© Copyright 2003-2009– Linked Into Business - All Rights Reserved<br />
    38. 38. Lets Look at the LinkedIn® Home Page<br />
    39. 39. Viewers<br /><ul><li>Top Video Site (13 BILLION views!)
    40. 40. Viral capacity
    41. 41. Play anywhere
    42. 42. Blog, E-Mail, Web site, handheld</li></ul>All inclusive updates on your phone<br />
    43. 43. YouTube<br />Over a BILLION viewers.<br />2nd largest search engine<br />Internet viewers watched 14.8 billion videos in January 2009 alone.<br />Google continues to surpass others in terms of online video viewing with a 43 percent market share. Of that, YouTube accounts for 99 percent of the videos viewed. <br />In January 2009, 147 million U.S. internet users watched an average of 101 videos per person.<br />
    44. 44. You Tube for JobSeekers<br />Do a video resume<br />Get Resume Advice<br />Get Job Seeking advice<br />
    45. 45. If you do a search on YouTube, you’ll be amazed at what you can find…<br />
    46. 46. Blogging<br /><ul><li>Create relationships, build brands
    47. 47. Post new entries often
    48. 48. Ripe for outsourcing
    49. 49. WordPress, Blogger, TypePad
    50. 50. 112 Million Blogs
    51. 51. “Free” website</li></li></ul><li>What is a Blog?<br />
    52. 52. Blogging<br />Creating a blog is a cheap/ free way of making a “website”<br /><br /><br /><br /><br />Encourages Jobseekers to find their voice<br />Blogging encourages literacy<br />With blogging, sharing information and doing research becomes second nature<br />Jobseeking bloggers can display work, resumes, ask for feedback<br />
    53. 53.
    54. 54. Jobseeker Strategies<br />It’s about the relationship:<br />What are your employers saying?<br />What are people in your industry saying?<br />What are they looking for?<br />What questions do they have?<br />Make some new best friends!<br />
    55. 55. The Eight “Be’s” to Jobseeker Success<br />Be Relevant – see below<br />Be Informative – share useful information<br />Be Human – create relationships<br />Be Current – keep on track every day<br />Be Transparent – and back up your claims<br />Be in Touch – pick up the phone!<br />Be Clear on your Offer – what is your brand?<br />Be Clear on your Keywords - optimize<br />
    56. 56. Jobseeker Tips<br />Act fast!<br />Tap into your network to stay upbeat<br />Go beyond job –related networking<br />Keep everyone you know in the loop<br />Don’t count anyone out as un-useful<br />Create strategic connections in your large or open network (on LinkedIn)– go wide then deep.<br />
    57. 57. Contact Me<br />Please feel free to invite me to connect:<br /><br />Tweet me @LinkedInExpert<br />Call me at: (970) 212-4711<br />Copyright 2008-2009 Linked Into Business All Rights Reserved<br />46<br />