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Using Data And Insights To Power Your Brand Strategy
Ben Russell, Insights Analyst, LinkedIn Marketing Solutions
93% of Australian Marketers are
using content marketing
Source: Content Marketing in Australia 2014 Benchmarks, Budgets, a...
84% leverage social media to
distribute their content
Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and...
52% have a documented content
marketing strategy
Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Tren...
41% struggle to produce content
that engages their audience
Source: Content Marketing in Australia 2014 Benchmarks, Budget...
know your audience +
measure your influence
Using LinkedIn Insights to
when publishing content
Whatmakesthemtick?
The key ingredient to a
better content experience is
relevance
and context
matters
Leadership
iPad
Cloud Computing
Employee Engagement
Web Marketing
Self Esteem
Advertising
Real Estate
Entrepreneurship
Joh...
we share insights
Measure
your influence
inward focused measurement
ignores macro-level
perspective
Reach Frequency Engagement
How do I achieve ‘best in class’ influence?
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Using Data and Insights to Power Your Brand Strategy

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How to use data and insights to understand your audience and measure the impact of your content marketing

Published in: Marketing
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Transcript of "Using Data and Insights to Power Your Brand Strategy"

  1. 1. Using Data And Insights To Power Your Brand Strategy Ben Russell, Insights Analyst, LinkedIn Marketing Solutions
  2. 2. 93% of Australian Marketers are using content marketing Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
  3. 3. 84% leverage social media to distribute their content Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
  4. 4. 52% have a documented content marketing strategy Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
  5. 5. 41% struggle to produce content that engages their audience Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
  6. 6. know your audience + measure your influence Using LinkedIn Insights to when publishing content
  7. 7. Whatmakesthemtick?
  8. 8. The key ingredient to a better content experience is relevance
  9. 9. and context matters
  10. 10. Leadership iPad Cloud Computing Employee Engagement Web Marketing Self Esteem Advertising Real Estate Entrepreneurship John Stewart Pauly D Kim Kardashian Lisa Lopes Michael Jackson Tim Lincenum Jwoww Katy Perry UEFA Champions League Apple Inc. #OneOfMyFavoriteMoviesIs #iHeart1D #ASKPARACHUTE #MQBMarjorieVOTA #mcm Zimmerman Panthers Context is Queen Source: Trending in the US (December, 2013)
  11. 11. we share insights
  12. 12. Measure your influence
  13. 13. inward focused measurement ignores macro-level perspective
  14. 14. Reach Frequency Engagement How do I achieve ‘best in class’ influence?
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