Relationships Matter

494 views
426 views

Published on

The power of content to help build long term relationships with customers. Presented at LinkedIn's event BrisbaneConnect: 14.

Published in: Marketing, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
494
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Relationships Matter

  1. 1. Matt Tindale Director, Marketing Solutions LinkedIn Relationships Matter
  2. 2. Your buyers’ behaviuor is forever changed
  3. 3. 12:00 PM 6:00 AM 9:00 PM 9:00 PM Mobile at the center of buyer’s lives
  4. 4. Through the buying cycle 60%
  5. 5. Content itself is being transformed
  6. 6. More engagement with content vs. jobs Content is our core
  7. 7. The definitive professional publishing platform YOU Title Company Followers
  8. 8. Top 3 types of expected content Members expect & trust content from brands Career info Current affairs Updates from brands
  9. 9. Content marketing is the bridge that builds relationships
  10. 10. Produces results
  11. 11. Be accurate Be helpful Be everywhere 12 How we can help you build those relationships
  12. 12. Content native to the experience via the LinkedIn feed
  13. 13. BT Financial delivering engaging content
  14. 14. BT Financial delivering engaging content
  15. 15. LinkedIn Confidential ©2013 All Rights Reserved Make customers more productive & successful1 Channel context matters3 Balance quality and quantity2 Publish, Edit, Curate4 Think “human”, not just “data” or “impression”5 Content on LinkedIn: Help them to grow and achieve

×