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Relationships Matter
Relationships Matter
Relationships Matter
Relationships Matter
Relationships Matter
Relationships Matter
Relationships Matter
Relationships Matter
Relationships Matter
Relationships Matter
Relationships Matter
Relationships Matter
Relationships Matter
Relationships Matter
Relationships Matter
Relationships Matter
Relationships Matter
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Relationships Matter

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The power of content to help build long term relationships with customers. Presented at LinkedIn's event BrisbaneConnect: 14.

The power of content to help build long term relationships with customers. Presented at LinkedIn's event BrisbaneConnect: 14.

Published in: Marketing, Technology, Business
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  • 1. Matt Tindale Director, Marketing Solutions LinkedIn Relationships Matter
  • 2. Your buyers’ behaviuor is forever changed
  • 3. 12:00 PM 6:00 AM 9:00 PM 9:00 PM Mobile at the center of buyer’s lives
  • 4. Through the buying cycle 60%
  • 5. Content itself is being transformed
  • 6. More engagement with content vs. jobs Content is our core
  • 7. The definitive professional publishing platform YOU Title Company Followers
  • 8. Top 3 types of expected content Members expect & trust content from brands Career info Current affairs Updates from brands
  • 9. Content marketing is the bridge that builds relationships
  • 10. Produces results
  • 11. Be accurate Be helpful Be everywhere 12 How we can help you build those relationships
  • 12. Content native to the experience via the LinkedIn feed
  • 13. BT Financial delivering engaging content
  • 14. BT Financial delivering engaging content
  • 15. LinkedIn Confidential ©2013 All Rights Reserved Make customers more productive & successful1 Channel context matters3 Balance quality and quantity2 Publish, Edit, Curate4 Think “human”, not just “data” or “impression”5 Content on LinkedIn: Help them to grow and achieve

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