Relationships Matter

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How to use LinkedIn for your content marketing to build deeper customer relationships.

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  • Links to you tube videos play directly in the LinkedIn feed and usually result in a 75% higher share rate
  • Relationships Matter

    1. 1. Director Marketing Solutions Australia & New Zealand Relationships Matter
    2. 2. Consumer sare more empowere
    3. 3. Content marketing bridge that builds relationships
    4. 4. Social & mobile lowered barrier to entry
    5. 5. Produces results
    6. 6. 7 More engagement with content vs jobs Content is our core x
    7. 7. 270 million minds One aspirational mindset Spend Time Personal Networks Invest Time Professional Networks Info on friends Info on personal interests Entertainment Career info Updates on brands Current affairs 1 – The Mindset Divide research study, TNS, September 2012
    8. 8. Sponsored Updates Deliver content to professionals within the LinkedIn feed
    9. 9. Remember it’s a conversation Inform Inspire Listen Ask Questions

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