0
Moneyball for Talent Acquisition
Using LinkedIn Data to Inform Your Strategy
#intalent

Josh Coulson
Insights, Talent Solu...
In Moneyball data transformed baseball

©2013 LinkedIn Corporation. All Rights Reserved.

2
In Moneyball data transformed baseball

©2013 LinkedIn Corporation. All Rights Reserved.
4
©2013 LinkedIn Corporation. All Rights Reserved.
of Australian Talent Acquisition leaders
believe that their organisation utilises
data well when hiring

5
©2013 LinkedIn ...
LinkedIn data can measure much better than before
Starting with the profile

Broader

Real-Time

200M+ Members

#InTalent
...
Today let’s discuss using LinkedIn data for 3 Ps

Plan

Prioritise

Put in practice

©2013 LinkedIn Corporation. All Right...
How to:

Plan

Prioritise

Put in practice

©2013 LinkedIn Corporation. All Rights Reserved.
Start by sizing up the talent pool to set expectations with
hiring managers

©2013 LinkedIn Corporation. All Rights Reserv...
Recruiter can measure the talent pool

11 talent pool
©2013 LinkedIn Corporation. All Rights Reserved.

10
Our strategic customers look at talent pool reports
• Recruiter can show
supply of talent

Perth

• Now we can look at
dem...
We run surveys to identify what the talent pool is looking for so
you can tailor messaging
Matters less

Matters more
Chal...
You can now measure all this through Talent Pool reports

1. Software engineers
2. Financial services
3. Mining and Energy...
You can find the Talent Pool reports at:

lnkd.in/plan

©2013 LinkedIn Corporation. All Rights Reserved.
How can you use data to plan?

1

Set expectations with
hiring managers

2

Identify markets for targeting
talent

©2013 L...
How to

Plan

Prioritise

Put in practice

©2013 LinkedIn Corporation. All Rights Reserved.
Once you’ve identified the right people,
are they interested in you?

©2013 LinkedIn Corporation. All Rights Reserved.
Let’s look at Aurecon, a global engineering, management &
specialist technical services firm

©2013 LinkedIn Corporation. ...
Your employees are engaging talent every day; mobilise
them as brand ambassadors

130,104
Potential candidates view Aureco...
Your company page draws in talent

21,448
©2013 LinkedIn Corporation. All Rights Reserved.

Engaged Talent
following Aurec...
But how do you pull together the pieces? First, look at
brand reach and engagement
Talent Brand Reach

263,229
members

Ta...
But how do you pull together the pieces? First, look at
brand reach and engagement
Talent Brand Reach

263,229
members

Au...
We can compare your Talent Brand Index against your peers
25%

1 of 7
PEERS
14%
12%

11%

GHD

11%
8%

7%

Hyder Consultin...
We can measure your Talent Brand Index across the
geographies you’re hiring…
37%
34%

20%

19%

19%

8%

South Africa

Ind...
We can track how your Talent Brand Index
progresses over time
28%

25%

22%

19%

16%

13%

10%

Jul-12

©2013 LinkedIn Co...
How can you use data to prioritise?

1

Identify engaged
candidates

2

Benchmark against peers

3

Diagnose strengths /
w...
How to:

Plan

Prioritise

Put in practice

©2013 LinkedIn Corporation. All Rights Reserved.

27
Start using data & keep it simple

What is the size of your talent pool?

How well are you engaging that talent?

©2013 Li...
Integrate and enhance your existing workflow
Recruiter

TA Leader

Look at the data to:

Ask for the data:

1) Plan based ...
How can you best operationalise talent analytics?

1

Start using data &
keep it simple

2

Integrate and enhance
your wor...
You should now know how to use data to:

Plan

Prioritise

Put in practice

©2013 LinkedIn Corporation. All Rights Reserve...
Overview of Analytics Available to You
Job Analytics: Understanding who’s viewed
your job
Pipeline Analytics: Understandin...
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Moneyball for Talent Acquisition: Using Data to Up Your Recruiting Game

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Brad Pitt stars in Moneyball, a film about how data revolutionised baseball recruiting. In our free webinar, “Moneyball: Using Data to Up Your Recruiting Game” we’ll show you how data can revolutionise corporate recruiting.

In this action-packed webinar you will learn how to:

- Gather talent pool insights: Assess talent pools for your opportunities using LinkedIn data
- Set hiring manager expectations: Use insights to shape the conversation and manage expectations
- Focus your team: Save time by zeroing in on the right candidates
- Measure your talent brand: Benchmark your talent brand against peers and over time

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  • And 4 – embrace the power of data.You’ve probably heard a lot about data in recruiting in recent months, but based on our research few recruiting leaders feel like they’ve actually nailed how to leverage big data to their advantage in the recruiting space. Only a quarter believe that their org utilizes data well to make hiring decisions, leaving a full three-quarters who think they are average or even poor at using data for hiring decisions.Since this is an area many of you have expressed wanting more info and support, we’re going to dedicate the entire next session to this: Moneyball for Talent Acquisition – and we’ve brought in the expert to coach you on data-driven decision making in recruiting and give you real, actionable takeaways that you can use this afternoon. 
  • Michael Lewis Book 2003
  • Simplify graphics
  • Simplify graphics
  • Simplify graphics
  • Simplify graphics
  • Talk to examples as a voice-over
  • The Sail @ Marina Bay (Aurecon project)One of the tallest residential buildings in Singapore, The Sail @ Marina Bay consists of two towers of 70 storeys and 63 storeys. Performance glass façades were chosen to maximise views of the new downtown resort. The façade system design needed to achieve both functionality and constructability.As façade consultants, Aurecon's solution was a curtain wall system that used a rotating sill trim to allow variation in the vertical tiIt of the system, while also enabling manufacturing to be optimised.
  • Introduce a bit of background on Caesars“you are looking Chris up right now”
  • How can we measure your employer brand? We start by looking at the reach and engagement you have with external talentTALENT BRAND REACH: Includes the people who know what it’s like to work at your company—those that are familiar with your company as an employerTALENT BRAND ENGAGEMENT: Includes the subset of people within your reach who are interested in you as a potential employerResearch shows that people familiar with what it’s like to work at your company are the same people connected to and engaging with your employees on LinkedInResearch also shows that people who are interested in working at your company are the same ones who are taking that extra step on LinkedIn to learn more: browsing/applying to jobs on LinkedIn, following your company, and visiting your company and career pages.Because these activities happen on LinkedIn, we can measure them. So we can see that at xyzCo, you have XXX members within your reach, and YYY of them have engaged with you and shown an interest
  • How can we measure your employer brand? We start by looking at the reach and engagement you have with external talentTALENT BRAND REACH: Includes the people who know what it’s like to work at your company—those that are familiar with your company as an employerTALENT BRAND ENGAGEMENT: Includes the subset of people within your reach who are interested in you as a potential employerResearch shows that people familiar with what it’s like to work at your company are the same people connected to and engaging with your employees on LinkedInResearch also shows that people who are interested in working at your company are the same ones who are taking that extra step on LinkedIn to learn more: browsing/applying to jobs on LinkedIn, following your company, and visiting your company and career pages.Because these activities happen on LinkedIn, we can measure them. So we can see that at xyzCo, you have XXX members within your reach, and YYY of them have engaged with you and shown an interest
  • We can measure your talent brand index vs your talent peers. Your competitors to the left of the graph have the easiest time engaging talent– talent shows high interest in them. Your talent peers on the right of this graph have a harder time engaging talent, because of their weaker employer brand.The stronger your brand, the easier it is for you to attract the right candidates to your roles.
  • We can also use talent brand index to determine where to focus your employer branding efforts. For example, for your functions on the left of this graph, you have an easier time hiring talent, but for the functions to the right of this graph, it has been more difficult finding talent to fill your roles. Does this resonate with you, both on and off LinkedIn?
  • Finally, we can help you track your employer brand over time. Brand is not something that changes overnight– rather, it is something that needs to be cultivated over time. As you invest in your employer brand, LinkedIn can help you assess the effectiveness of your employer branding efforts both on and off LinkedIn– using the talent brand index.Let’s pause here and review what we’ve talked about:- How are these results in line or different from your expectations? Why? - How is your employer brand aligned compared to your recruiting priorities?  - How is your brand enhancing or inhibiting your success in hiring? 
  • Talk to examples as a voice-over
  • Talk to examples as a voice-over
  • Talk to examples as a voice-over
  • Talk to examples as a voice-over
  • Transcript of "Moneyball for Talent Acquisition: Using Data to Up Your Recruiting Game"

    1. 1. Moneyball for Talent Acquisition Using LinkedIn Data to Inform Your Strategy #intalent Josh Coulson Insights, Talent Solutions @joshco
    2. 2. In Moneyball data transformed baseball ©2013 LinkedIn Corporation. All Rights Reserved. 2
    3. 3. In Moneyball data transformed baseball ©2013 LinkedIn Corporation. All Rights Reserved.
    4. 4. 4 ©2013 LinkedIn Corporation. All Rights Reserved.
    5. 5. of Australian Talent Acquisition leaders believe that their organisation utilises data well when hiring 5 ©2013 LinkedIn Corporation. All Rights Reserved.
    6. 6. LinkedIn data can measure much better than before Starting with the profile Broader Real-Time 200M+ Members #InTalent Deeper Breakdown by geo, function, etc. Constantly updating ©2013 LinkedIn Corporation. All Rights Reserved. 6
    7. 7. Today let’s discuss using LinkedIn data for 3 Ps Plan Prioritise Put in practice ©2013 LinkedIn Corporation. All Rights Reserved.
    8. 8. How to: Plan Prioritise Put in practice ©2013 LinkedIn Corporation. All Rights Reserved.
    9. 9. Start by sizing up the talent pool to set expectations with hiring managers ©2013 LinkedIn Corporation. All Rights Reserved.
    10. 10. Recruiter can measure the talent pool 11 talent pool ©2013 LinkedIn Corporation. All Rights Reserved. 10
    11. 11. Our strategic customers look at talent pool reports • Recruiter can show supply of talent Perth • Now we can look at demand for talent • This helps identify markets for talent ©2013 LinkedIn Corporation. All Rights Reserved. DEMAND Sydney Melbourne SUPPLY
    12. 12. We run surveys to identify what the talent pool is looking for so you can tailor messaging Matters less Matters more Challenging work Excellent compensation & benefits High caliber people Job security Good work-life balance ©2013 LinkedIn Corporation. All Rights Reserved.
    13. 13. You can now measure all this through Talent Pool reports 1. Software engineers 2. Financial services 3. Mining and Energy 4. Students and Recent Graduates 5. Women in Leadership ©2013 LinkedIn Corporation. All Rights Reserved.
    14. 14. You can find the Talent Pool reports at: lnkd.in/plan ©2013 LinkedIn Corporation. All Rights Reserved.
    15. 15. How can you use data to plan? 1 Set expectations with hiring managers 2 Identify markets for targeting talent ©2013 LinkedIn Corporation. All Rights Reserved.
    16. 16. How to Plan Prioritise Put in practice ©2013 LinkedIn Corporation. All Rights Reserved.
    17. 17. Once you’ve identified the right people, are they interested in you? ©2013 LinkedIn Corporation. All Rights Reserved.
    18. 18. Let’s look at Aurecon, a global engineering, management & specialist technical services firm ©2013 LinkedIn Corporation. All Rights Reserved.
    19. 19. Your employees are engaging talent every day; mobilise them as brand ambassadors 130,104 Potential candidates view Aurecon’s employee profiles yearly ©2013 LinkedIn Corporation. All Rights Reserved.
    20. 20. Your company page draws in talent 21,448 ©2013 LinkedIn Corporation. All Rights Reserved. Engaged Talent following Aurecon
    21. 21. But how do you pull together the pieces? First, look at brand reach and engagement Talent Brand Reach 263,229 members Talent that’s familiar with you as an employer Viewing employee profiles Connecting with your employees Talent Brand Engagement 64,513 members Talent ©2013 LinkedIn Corporation. All Rights Reserved. Talent that is interested in you as an employer Researching company and career pages Following your company Viewing jobs and applying
    22. 22. But how do you pull together the pieces? First, look at brand reach and engagement Talent Brand Reach 263,229 members Aurecon Talent Brand Index = 25% Talent Brand Engagement Talent Brand Reach Talent Brand Engagement 64,513 members Talent ©2013 LinkedIn Corporation. All Rights Reserved. 22
    23. 23. We can compare your Talent Brand Index against your peers 25% 1 of 7 PEERS 14% 12% 11% GHD 11% 8% 7% Hyder Consulting Mott MacDonald Parsons Brinckerhoff Aurecon Employer of choice ©2013 LinkedIn Corporation. All Rights Reserved. Sinclair Knight Merz Weaker employer brand Arup
    24. 24. We can measure your Talent Brand Index across the geographies you’re hiring… 37% 34% 20% 19% 19% 8% South Africa India Talent easiest to engage ©2013 LinkedIn Corporation. All Rights Reserved. USA Australia New Zealand UK Talent more difficult to engage
    25. 25. We can track how your Talent Brand Index progresses over time 28% 25% 22% 19% 16% 13% 10% Jul-12 ©2013 LinkedIn Corporation. All Rights Reserved. Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
    26. 26. How can you use data to prioritise? 1 Identify engaged candidates 2 Benchmark against peers 3 Diagnose strengths / weaknesses ©2013 LinkedIn Corporation. All Rights Reserved.
    27. 27. How to: Plan Prioritise Put in practice ©2013 LinkedIn Corporation. All Rights Reserved. 27
    28. 28. Start using data & keep it simple What is the size of your talent pool? How well are you engaging that talent? ©2013 LinkedIn Corporation. All Rights Reserved. 28
    29. 29. Integrate and enhance your existing workflow Recruiter TA Leader Look at the data to: Ask for the data: 1) Plan based on the size of the talent pool 1) How big is the talent pool? 2) Prioritise engaged talent 2) How many candidates are we engaging? ©2013 LinkedIn Corporation. All Rights Reserved. 29
    30. 30. How can you best operationalise talent analytics? 1 Start using data & keep it simple 2 Integrate and enhance your workflow 3 Create the right team structure ©2013 LinkedIn Corporation. All Rights Reserved. Team TA Sourcing Ops & Analytics Coordination 30
    31. 31. You should now know how to use data to: Plan Prioritise Put in practice ©2013 LinkedIn Corporation. All Rights Reserved. 31
    32. 32. Overview of Analytics Available to You Job Analytics: Understanding who’s viewed your job Pipeline Analytics: Understanding where to allocate your resources InMail Analytics: Understanding your communications with potential hires Recruiter Usage: Understanding your team’s activity Talent Pools: Identifying your target ©2013 LinkedIn Corporation. All Rights Reserved.
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