LinkedIn Autobuyers Australia

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LinkedIn’s latest research about Automotive buyers in Australia explains the vehicle purchase behaviour of Australian LinkedIn members. It shows that career change and a new job directly impacts consideration to buy a new vehicle. At LinkedIn we know our audience and understand purchase motivation. We can leverage insights and our member data to enable advertisers to accurately target their audience within LinkedIn’s member base of 4 million Australians. Contact us to find out more: http://marketing.linkedin.com/contact

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LinkedIn Autobuyers Australia

  1. 1. UED BRAND & MARKETING©2013 LinkedIn Corporation. All Rights Reserved.LinkedIn Auto BuyersAustralia
  2. 2. UED BRAND & MARKETING©2013 LinkedIn Corporation. All Rights Reserved.1 in 3LinkedIn Members in Australia plan topurchase a new vehicle in the next year
  3. 3. UED BRAND & MARKETING©2013 LinkedIn Corporation. All Rights ReservedNearly a third who plan to purchasewill do so within the next 6 months
  4. 4. UED BRAND & MARKETING©2013 LinkedIn Corporation. All Rights Reserved.95%of LinkedIn membersown at least one vehicle
  5. 5. UED BRAND & MARKETING©2013 LinkedIn Corporation. All Rights Reserved1 in 5LinkedIn Members leases a vehicle
  6. 6. UED BRAND & MARKETING©2013 LinkedIn Corporation. All Rights Reserved.Younger adults (18-24) are more likely to citeprofessional motivations as a trigger to purchaseWant a vehicle thatfits their professional image29%Received/expect to receive araise, bonus or other newwork-related income32%Achievement such aspromotion/graduation28%
  7. 7. UED BRAND & MARKETING1 in 4LinkedIn members in Australia consider purchasing anew vehicle when there is a job change in their household©2013 LinkedIn Corporation. All Rights Reserved.
  8. 8. UED BRAND & MARKETINGAuto marketers have a unique opportunityto influence vehicle purchase considerationthrough LinkedIn’s audience©2013 LinkedIn Corporation. All Rights Reserved.Say they would be influencedby an auto brand73%Say they would be influencedby automotive experts61%
  9. 9. UED BRAND & MARKETINGContact LinkedIn:http://marketing.linkedin.com/contact©2013 LinkedIn Corporation. All Rights ReservedSource: LinkedIn Australia Auto Research 2013 n=5,450 membersBase: Australian LinkedIn users

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