Anthony Spargo
Director, Communications, GE Capital
Objective
Solution
Results
• To drive awareness, consideration and
pos...
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GE Capital developed an active and engaged community on LinkedIn

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To drive awareness, increase consideration and position
the brand as a thought leader, GE Capital used LinkedIn to
create a community for mid-market business in Australia.

Published in: Marketing
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GE Capital developed an active and engaged community on LinkedIn

  1. 1. Anthony Spargo Director, Communications, GE Capital Objective Solution Results • To drive awareness, consideration and position GE Capital as a thought leader for Australian mid-market businesses • Launched a LinkedIn group called the “GE Capital – Mid-Market Hub” • Always-on LinkedIn display ads and InMails with a “join group” call to action • Over 1,900 select members • Several warm leads per week
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