Insights on the Local LinkedIn Network: Roanoke-Blacksburg

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Two LinkedIn ambassadors headed to Blacksburg, VA in June for the first LinkedIn Live event – a gathering for small businesses and local professionals to share ways to grow their business using LinkedIn.

A total of 150 Founders, CXOs, VPs, and Directors attended the half-day event, which featured panels and workshops by local LinkedIn experts and business leaders. In addition to these interactive sessions, the LinkedIn team presented data-driven insights into the region’s growth and talent pools.

With its entrepreneurial zest and strong source of highly educated talent (as illustrated by the above presentation), it’s no surprise that Blacksburg has been identified as a leading regional economic center.

To learn more about the LinkedIn perspective on the area, check out "Local Talent Dynamics in Roanoke-Blacksburg": http://www.slideshare.net/LinkedIn-SMB/local-talent-d

Want to learn more about LinkedIn Live? Visit live.linkedin.com

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Insights on the Local LinkedIn Network: Roanoke-Blacksburg

  1. 1. ©2013 LinkedIn Corporation. All Rights Reserved.©2013 LinkedIn Corporation. All Rights Reserved. Insights on the local LinkedIn network
  2. 2. ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn is global… and local 2 225M+ LinkedIn members, over 200 countries 70% of Roanoke-Blacksburg LinkedIn connections are with people outside the area 91,000 LinkedIn members 75% of hires are local Over 50% of companies are majority-local
  3. 3. ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn vitals for Roanoke-Blacksburg 3 Members Alumni 91,000 150,000+ 30% of Roanoke / New River Valley talent pool Graduates from local colleges, globally Companies 33,000 Employing LinkedIn members (incl. sole operators) Groups 210 With majority local membership
  4. 4. ©2013 LinkedIn Corporation. All Rights Reserved. Top 5 lists: Local LinkedIn members 4 Titles 1. Owner 2. President 3. Teacher 4. Manager 5. Student Industries 1. Higher Education 2. Health Care 3. Education Mgmt 4. Retail 5. Construction Employers 1. Virginia Tech 2. Carilion Clinic 3. Radford University 4. Advance Auto Parts 5. Wash. and Lee U. Functions 1. Leadership 2. Education 3. Entrepreneur 4. Medical 5. Sales
  5. 5. More to come on talent pools later tonight…
  6. 6. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke-Blacksburg: How connected? 6 Roanoke-Blacksburg Danville, VA Charlottesville, VA Chicago, IL SF Bay Area, CA Average connections per member 0
  7. 7. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke-Blacksburg: Who are your peers? (beta) 7 The peer group is… Higher Lower El Paso, TX Kalamazoo, MI Roanoke, VA Lakeland, FL Augusta, GA Chattanooga, TN Wilmington, NC Roanoke, VA Fort Myers, FL San Luis Obispo, CA Members Total Based on this metric Profile views Per member Connections Per member US leader on this metric is New York, NY SF Bay Area, CASF Bay Area, CA Pittsfield, MA Tulsa, OK Roanoke, VA Green Bay, WI Syracuse, NY
  8. 8. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke-Blacksburg: LinkedIn ‘peer match’ 8 Members Combining these metrics linearly… Profile viewsConnections Closest peer: Kalamazoo, MI  Population (county): 252,000  Nearby cities: Chicago, Detroit  Home to: – Western Michigan University, student population 25,000 – Stryker Corporation – Large Pfizer division, formerly ‘Upjohn’, founded locally
  9. 9. Peer grouping: entertaining, potentially enlightening… who could you learn from?
  10. 10. ©2013 LinkedIn Corporation. All Rights Reserved. Company page and ‘follow’ behavior 10
  11. 11. ©2013 LinkedIn Corporation. All Rights Reserved. Companies most followed by area members 11 Carilion Clinic Wachovia Advance Auto Parts Google Hewlett-Packard Modea GE IBM Deloitte Microsoft  Strong outward focus  Some local brands represented in top 10  Technology bias
  12. 12. ©2013 LinkedIn Corporation. All Rights Reserved. #1 Hometown heroes: Most followed area companies (1) 12 #3 #2
  13. 13. ©2013 LinkedIn Corporation. All Rights Reserved. Hometown heroes: Most followed area companies (2) 13 #4 #5
  14. 14. ©2013 LinkedIn Corporation. All Rights Reserved. Hometown heroes: High quality company page 14
  15. 15. ©2013 LinkedIn Corporation. All Rights Reserved. Top groups for area members: three types 15 Local What’s going on? Global What are best practices? Alumni Strengthening the network
  16. 16. Company pages and groups: primary properties for branding and member engagement
  17. 17. ©2013 LinkedIn Corporation. All Rights Reserved. Majority non-local members ‘Solar system’ of economic entities Not exhaustive, selected for illustrative purposes 17 Majority local members Size proportional to members in the region associated with that entity (employees, or students + alumni) X-axis location represents proportion of members of that company / college in the area Why a ‘solar system’ analogy? Because companies and institutions influence each other proportional to their scale
  18. 18. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke College Virginia Tech Radford College U. Va Jefferson College of Health Sciences Majority non-local members ‘Solar system’ of economic entities Count of employees or students/alumni Entities not exhaustive, selected for illustrative purposes 18 Majority local members Colleges + alumni
  19. 19. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke College Virginia Tech Radford College U. Va Jefferson College of Health Sciences Carilion Clinic Majority non-local members ‘Solar system’ of economic entities Count of employees or students/alumni Entities not exhaustive, selected for illustrative purposes 19 Majority local members Employer s Colleges + alumni Note different scales used
  20. 20. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke College Virginia Tech Radford College U. Va Jefferson College of Health Sciences Carilion Clinic Majority non-local members Advance Auto Parts MeadWestvaco Norfolk Southern Allstate Volvo ‘Solar system’ of economic entities Count of employees or students/alumni Entities not exhaustive, selected for illustrative purposes 20 Majority local members Employer s Colleges + alumni Note different scales used
  21. 21. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke College Virginia Tech Radford College U. Va Jefferson College of Health Sciences Carilion Clinic Majority non-local members Advance Auto Parts MeadWestvaco Norfolk SouthernModea Allstate Volvo Kollmorgen Luna Innovations ‘Solar system’ of economic entities Count of employees or students/alumni Entities not exhaustive, selected for illustrative purposes 21 Majority local members Employer s Colleges + alumni City of Roanoke Other municipal Note different scales used
  22. 22. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke College Virginia Tech Radford College U. Va Jefferson College of Health Sciences Carilion Clinic Majority non-local members Advance Auto Parts MeadWestvaco Norfolk SouthernModea Allstate Volvo Kollmorgen Luna Innovations ‘Solar system’ of economic entities Count of employees or students/alumni Entities not exhaustive, selected for illustrative purposes 22 Majority local members Employer s Colleges + alumni City of Roanoke Other municipal Note different scales used Local SMBs
  23. 23. ©2013 LinkedIn Corporation. All Rights Reserved. Small business at a glance (more to come in Talent keynote) 23 Myself only 1-10 11-200 201-1000 1001-10000 10001+ Employment by company size Based on LinkedIn membership 10%Of members have a ‘leadership’ or ‘entrepreneurial’ title (eg CEO, founder, etc)
  24. 24. More insights await… Learn about Roanoke-Blacksburg local talent dynamics here.

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