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Small Business Hiring Playbook
linkedin.com | 2Finding talenton LinkedInGrow your company and hire more effectively withthe world’s most advanced profess...
Polish your LinkedIn presenceEstablish your presence on LinkedIn and prepare to search for candidates.
Get readyThe first step is to paint a clear picture of yourideal candidate. Define the specific skills,experience, and att...
Get connectedFind and connect with colleagues on LinkedIn tomaximize your network and increase the chances offinding a can...
linkedin.com | 6Create yourCompany PageEstablish your company’s presence on LinkedInwith a free Company Page, which gives ...
Find candidatesUse LinkedIn to identify and contact quality candidates who match your needs.
talent.linkedin.com | 8Job Posts that leverage your networkPost a job, and let the network find candidates for you.You don...
SearchEasily identify the perfect candidates bysearching on LinkedIn. Join the many peoplewho search LinkedIn to find grea...
linkedin.com | 10Premium Sourcing on LinkedInSearch like a proWhen does it make sense to use LinkedIn’s Premiumsearch, ins...
ContactOnce you’ve identified candidates, reach out to them to discuss the opportunity and gauge interest.If you know some...
Screen, Interview, HireQuickly build a shortlist and screen top candidates as you take the final steps in making a hire.
linkedin.com | 13Create your shortlistEasily create a shortlist, screen candidates, and prepare for your final steps in ma...
Want someone tohelp you hire?For additional help fulfilling your hiring needs,you can use LinkedIn to find a recruiting ag...
So, that’s it! Ready to get started? Great!Remember – we’re always here to help!Just contact us at hiring@linkedin.comif y...
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LinkedIn Hiring Playbook

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Use LinkedIn, world's most advanced professional network, to help you make your next hire. Find tips on how to use LinkedIn's free and premium features to publicize your open positions or search the network for that perfect candidate.

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Transcript of "LinkedIn Hiring Playbook"

  1. 1. Small Business Hiring Playbook
  2. 2. linkedin.com | 2Finding talenton LinkedInGrow your company and hire more effectively withthe world’s most advanced professional network.In this guide, you will learn the ways that LinkedIn cansupportandacceleratehiringforyourcompany. Evenifyou’renotanexperiencedrecruitingprofessional,thesetips will help you effectively hire on LInkedIn.Find candidatesPolish your LinkedIn presence 0307Screen, interview, hire 113 Steps to Hiring
  3. 3. Polish your LinkedIn presenceEstablish your presence on LinkedIn and prepare to search for candidates.
  4. 4. Get readyThe first step is to paint a clear picture of yourideal candidate. Define the specific skills,experience, and attributes that would make acandidate successful in a particular role.linkedin.com | 4Tips for defining your ideal candidateAgree with the hiring manager, hiring committee,and the HR team what traits are “must have” and“nice to have” for the role.Have a planLook to successful employees within your company forclues on what traits you desire in your next hire.Look withinLook at job postings for similar roles to spark ideason what to look for in a candidate and how rolesare described.Put this down on paper to share with candidates andemployees alike. Keep it short and write it with youraudience - your candidates - in mind.Find inspirationWrite the job description
  5. 5. Get connectedFind and connect with colleagues on LinkedIn tomaximize your network and increase the chances offinding a candidate through people you know.linkedin.com | 5Connect to coworkers, classmates, and allof your professional contacts on LinkedIn toextend your reach. You never know who mayconnect you to a great hire.LinkedIn Groups can help you reach specializedtalent pools on LinkedIn. Look for groupsrelevant to the role to learn more about thepeople you’re trying to recruit.Your network:Co-workers(present)Co-workers(past)GroupsFellow AlumniClientsFriends
  6. 6. linkedin.com | 6Create yourCompany PageEstablish your company’s presence on LinkedInwith a free Company Page, which gives potentialhires an easy way to learn more about the company.Home Careers Products InsightsxyzCO Careers Follow36,894 followersJOBSUPDATESPEOPLEWhere will you go with xyzCo?Connect with us to start today.View all updates »To get started, simply upload a logo, bannerimage, and a short company description.Get fellow employees connected! Be sure theyadd their current position at your company.All employees and job postings will automaticallyappear on the Company Page.“I love being able to see who has posted a role andresearch the company and its employees all via LinkedIn”-Moray, Business Development ManagerWhat members think of Company Pages.Find inspiration from LinkedIn’s top pages of 2012http://lnkd.in/companypagesxyzCo
  7. 7. Find candidatesUse LinkedIn to identify and contact quality candidates who match your needs.
  8. 8. talent.linkedin.com | 8Job Posts that leverage your networkPost a job, and let the network find candidates for you.You don’t need to be a pro.LinkedIn is great for small business.Dozens of top candidates.Reach passive candidates.12475%50+50%50%of job posters are managers, notprofessional recruitersaverage applicants for each job postof jobs posters are at companies with50 employees or lessof applicants discover the opportunitythrough LinkedIn recommendations.“Simply way moreeffective than anyother recruitingtool we have everused.”-Small business CEO3For more info on LinkedIn Jobs visithttp://lnkd.in/aboutjobs
  9. 9. SearchEasily identify the perfect candidates bysearching on LinkedIn. Join the many peoplewho search LinkedIn to find great talent. In 2012,over 5.7 billion professionally oriented searcheswere conducted on LinkedIn.linkedin.com | 9Use search filters to zero in on the rightpeople with a few clicks.See common connections, backgroundand education.Reach out when you find the rightmatch.Simple tips to get startedFind members on LinkedIn whomeet your criteria with basic keywordsearches.
  10. 10. linkedin.com | 10Premium Sourcing on LinkedInSearch like a proWhen does it make sense to use LinkedIn’s Premiumsearch, instead of a job post, to find candidates?You have a few hours to dedicate to finding andreaching out to talent.You want to reach passive candidates beyondyour network.You have hard-to-fill roles that require unique skillsets or experience.Get richerresults withpremiumvisibilitySee profilesof your fullnetworkSee full profilesfor all 200MmembersContact toptalent withInMail25per month50per monthBe moreefficientwith timesaving tools10 alertsProfile NotesOne to manymessages50 alertsProfile NotesOption formulti-usercollaborationShareactivity withcolleaguesRun moreprecisesearchesPremiumfacetsTalentFinderRecruiterPremium facetsLearn more about LinkedIn Talent Solutionshttp://lnkd.in/sourcingtalent
  11. 11. ContactOnce you’ve identified candidates, reach out to them to discuss the opportunity and gauge interest.If you know someone directly or through a group, you can message them on LinkedIn. LinkedIn Premiumaccounts let you reach great candidates outside of your network.talent.linkedin.com | 11InMailInMail lets you contact anyone onLinkedIn, even if you’re not connected.It’s a great way to start to engagepotential candidates.✓Improve response ratesA great way to improve your InMailresponse rate is to mention peopleyou know in common. Learn how tocraft great InMail messages athttp://lnkd.in/inmail_message_tips✓Response GuaranteedIf you don’t get a response to yourInMail message in 7 days, we’ll give youanother InMail to send.✓
  12. 12. Screen, Interview, HireQuickly build a shortlist and screen top candidates as you take the final steps in making a hire.
  13. 13. linkedin.com | 13Create your shortlistEasily create a shortlist, screen candidates, and prepare for your final steps in making a hire.Quickly review candidatesWhen you accept applications onLinkedIn, it’s easier than ever to sortthrough candidates. Filter applicants bycompany, school, experience, industry,and function to get a shortlist quickly.✓Check referencesLinkedIn highlights candidates that areconnected to people in your network.You can contact mutual connections asa quick reference check.✓Organize candidate profilesKeep track of quality candidates duringthe interview process. Use profileorganizer to manage relationships withexisting and potential candidates onLinkedIn.✓
  14. 14. Want someone tohelp you hire?For additional help fulfilling your hiring needs,you can use LinkedIn to find a recruiting agencythat will get the job done for you.Agencies typically charge a fee as a percentageof the annual salary of the role they fill, thoughsome bill on an hourly basis. Discuss and agreeterms of engagement and cost with an agencybefore starting to work with them.linkedin.com | 14There are over 300,000 agency recruiters on LinkedIn, sotry searching to find one that’s right for you. Youmay even have connections to recruiting agencies inyour own network. If so, check your references anddetermine if they’re the best fit.Leverage the LinkedIn networkReview an agency’s Company Page and website todiscover past and existing clients, and to determineif they can fulfill your hiring needs.Do your research
  15. 15. So, that’s it! Ready to get started? Great!Remember – we’re always here to help!Just contact us at hiring@linkedin.comif you have any questions.
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