©2013 LinkedIn Corporation. All Rights Reserved.
20 Tips to Amplify
Your Brand on LinkedIn
In the world of small business,
the line between personal and
company branding is thin
©2013 LinkedIn Corporation. All Rig...
Your company’s brand
is your brand
©2013 LinkedIn Corporation. All Rights Reserved.
You’re leveraging your
LinkedIn network
Alumni
Friends
Past
Colleagues
Business
Contacts
Family
And managing a plethora
of online properties
Company Website
LinkedIn
Facebook
Google+ Twitter
Company Blog
With so much in play,
what’s the formula
for success?
©2013 LinkedIn Corporation. All Rights Reserved.
It starts with your
personal brand
Build your profile
©2013 LinkedIn Corporation. All Rights Reserved.
Put a face to the name
Your profile is one click away from your company page. Put your
best foot forward with an attention...
Put Your Brand Front and Center
Make yourself more easily found on LinkedIn search with a crisp,
punchy headline describin...
©2013 LinkedIn Corporation. All Rights Reserved.
Tell Your
Brand Story
Showcase your company and
career, highlighting pers...
©2013 LinkedIn Corporation. All Rights Reserved.
Let Your Network
Speak for You
Build your reputation with
Endorsements an...
Next up: your company brand
Establish a Company Page
©2013 LinkedIn Corporation. All Rights Reserved.
Create your Company Page
Create an information hub for visitors to learn about your
company by adding a logo, banner image...
©2013 LinkedIn Corporation. All Rights Reserved.
Showcase Your
Products &
Services
Present your lines of
business and give...
Connect your Colleagues
Increase your Company Page’s visibility on LinkedIn by encouraging
fellow employees to add their c...
Now you have a foundation
Time to build a following
©2013 LinkedIn Corporation. All Rights Reserved.
First, leverage
your existing outlets
Tap into brand networks
©2013 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.
Connect your
Online Properties
Give your brand more
opportunities to be f...
©2013 LinkedIn Corporation. All Rights Reserved.
Connect your
Online Properties
Give your brand more
opportunities to be f...
©2013 LinkedIn Corporation. All Rights Reserved.
Find and Join
LinkedIn Groups
“Do a search and find the groups
that are t...
©2013 LinkedIn Corporation. All Rights Reserved.
Contribute in
LinkedIn Groups
Engage with active members in
target Groups...
“©2013 LinkedIn Corporation. All Rights Reserved.
Be seen as somebody who’s a member and
who cares and provides good advic...
©2013 LinkedIn Corporation. All Rights Reserved.
You’ve got followers
Now engage them
“©2013 LinkedIn Corporation. All Rights Reserved.
The primary benefit of us being on LinkedIn
is to show thought leadershi...
Demonstrate Value to Followers
Build engagement and brand trust with a stream of rich, insightful
content. Try the 80/20 r...
©2013 LinkedIn Corporation. All Rights Reserved.
On average, companies that
post 20 times per month reach
at least 60% of ...
©2013 LinkedIn Corporation. All Rights Reserved.
Leverage
Existing Content
Streams
Use successful posts on other
social pr...
Including a link can drive
twice the engagement
than posts without links
Images on average result
in a 98% higher comment
...
©2013 LinkedIn Corporation. All Rights Reserved.
Now that you’re posting a
stream of quality content,
promote through the ...
Leverage your Colleagues
Prompt coworkers to share updates through their personal
networks, and drive increased exposure a...
Sponsor Your Updates
Reach beyond your followers and broadcast posts to all (or a
target audience) of LinkedIn members. Sp...
©2013 LinkedIn Corporation. All Rights Reserved.
Finally, don’t stop iterating
Measure and refine
©2013 LinkedIn Corporation. All Rights Reserved.
Monitor, Analyze,
and Refine
Use the Company Page
Analytics tab to mainta...
©2013 LinkedIn Corporation. All Rights Reserved.
You’ve got the formula down
©2013 LinkedIn Corporation. All Rights Reserved.
Now you’re ready to
amplify your brand
Find out more:
Company Pages
©2013 LinkedIn Corporation. All Rights Reserved.
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20 Tips to Amplify Your Brand on LinkedIn

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In the world of small business and entrepreneurship, the lines between personal and company branding are faint - sometimes nonexistent. Success is about constantly using your personal network to reach new partners, customers, and talent on behalf of your company. All the while, you’re managing your company’s online properties to create a coherent and trusted brand identity. When people research your company, they look at your LinkedIn profile, and those of your team. The concepts of brand and identity are intertwined.

Managing this dual identity is challenging, but when done well it can deliver breakout opportunities.

To understand how small businesses are succeeding in this area, we travelled to Blacksburg, Virginia for our first-ever LinkedIn Live event. We sat with local business leaders to hear first-hand how they’re using LinkedIn to grow their brands. Here are some highlights from their experience.

To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.

Published in: Business, Technology
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  • Good tips, especially about own profile. When you want to build your own profile, it is very important to create good own profile.
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  • For B2B LinkedIn is an amazing tool. I have a large section on additional best practices and strategies in my social media master workshop http://www.slideshare.net/AskGeorge/social-media-workshop-l
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  • Great tips!
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  • These are some simple to understand and awesome tips. Thank you for sharing. We are on a journey to take ourselves and our clients to get the best social media exposure. Good to read and see we are on the right track. :-)
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  • As a lifetime marketing professional, IMHO, Linkedin has redefined business. For our company and individually, LinkedIn offers a great ROI! Over the years I have launched products, taken surveys, built client DB's and established real networks using LInkedIn! 'Success is about constantly using your personal network to reach new partners, customers, and talent on behalf of your company. All the while, you’re managing your company’s online properties to create a coherent and trusted brand identity. When people research your company, they look at your LinkedIn profile, and those of your team. The concepts of brand and identity are intertwined.' Not to mention being able to see from recommendations who you are working with. Yes, I am a fan!
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20 Tips to Amplify Your Brand on LinkedIn

  1. ©2013 LinkedIn Corporation. All Rights Reserved. 20 Tips to Amplify Your Brand on LinkedIn
  2. In the world of small business, the line between personal and company branding is thin ©2013 LinkedIn Corporation. All Rights Reserved.
  3. Your company’s brand is your brand ©2013 LinkedIn Corporation. All Rights Reserved.
  4. You’re leveraging your LinkedIn network Alumni Friends Past Colleagues Business Contacts Family
  5. And managing a plethora of online properties Company Website LinkedIn Facebook Google+ Twitter Company Blog
  6. With so much in play, what’s the formula for success? ©2013 LinkedIn Corporation. All Rights Reserved.
  7. It starts with your personal brand Build your profile ©2013 LinkedIn Corporation. All Rights Reserved.
  8. Put a face to the name Your profile is one click away from your company page. Put your best foot forward with an attention-grabbing professional photo.
  9. Put Your Brand Front and Center Make yourself more easily found on LinkedIn search with a crisp, punchy headline describing what you do and where you work
  10. ©2013 LinkedIn Corporation. All Rights Reserved. Tell Your Brand Story Showcase your company and career, highlighting personal and company accomplishments or merits in the Summary and Experience sections of your profile
  11. ©2013 LinkedIn Corporation. All Rights Reserved. Let Your Network Speak for You Build your reputation with Endorsements and Recommendations from colleagues, employers, and customers
  12. Next up: your company brand Establish a Company Page ©2013 LinkedIn Corporation. All Rights Reserved.
  13. Create your Company Page Create an information hub for visitors to learn about your company by adding a logo, banner image, and description
  14. ©2013 LinkedIn Corporation. All Rights Reserved. Showcase Your Products & Services Present your lines of business and give members a compelling reason to follow you. Companies with a complete Products & Services tab tend to have twice as many followers.
  15. Connect your Colleagues Increase your Company Page’s visibility on LinkedIn by encouraging fellow employees to add their current position at your company
  16. Now you have a foundation Time to build a following ©2013 LinkedIn Corporation. All Rights Reserved.
  17. First, leverage your existing outlets Tap into brand networks ©2013 LinkedIn Corporation. All Rights Reserved.
  18. ©2013 LinkedIn Corporation. All Rights Reserved. Connect your Online Properties Give your brand more opportunities to be found by the right people – link your Company Page to your company website and other social platforms
  19. ©2013 LinkedIn Corporation. All Rights Reserved. Connect your Online Properties Give your brand more opportunities to be found by the right people – link your Company Page to your company website and other social platforms “Any time we have other forms of communication in other online properties we really look to see how we’re linking to LinkedIn” - Mike Cox, Senior Strategic Planner, Modea
  20. ©2013 LinkedIn Corporation. All Rights Reserved. Find and Join LinkedIn Groups “Do a search and find the groups that are talking about the things that matter to your organization. Join those groups and contribute.” – Gary Schirr, Social Media Professor
  21. ©2013 LinkedIn Corporation. All Rights Reserved. Contribute in LinkedIn Groups Engage with active members in target Groups to gain thought leadership and build a reputation for your personal and company brands
  22. “©2013 LinkedIn Corporation. All Rights Reserved. Be seen as somebody who’s a member and who cares and provides good advice – the benefits will accrue. –Gary Schirr, Social Media Professor, Radford University
  23. ©2013 LinkedIn Corporation. All Rights Reserved. You’ve got followers Now engage them
  24. “©2013 LinkedIn Corporation. All Rights Reserved. The primary benefit of us being on LinkedIn is to show thought leadership and to provide value to people in the space. –Alex Shamy, Head of Growth Marketing, Heyo
  25. Demonstrate Value to Followers Build engagement and brand trust with a stream of rich, insightful content. Try the 80/20 rule: Four updates purely for the benefit of your followers, for each one update promoting your company. Value-Driving Company-Centric
  26. ©2013 LinkedIn Corporation. All Rights Reserved. On average, companies that post 20 times per month reach at least 60% of their unique audience. Follow a regular posting schedule to drive increased engagement amongst your followers. Frequency Matters
  27. ©2013 LinkedIn Corporation. All Rights Reserved. Leverage Existing Content Streams Use successful posts on other social properties to create a high-quality stream of LinkedIn Company Page and personal updates “I go through the tweets I did the day before and pick the best one, and the one that’s most germane to my LinkedIn identity” - Gary Schirr, Radford University Company Website Twitter Facebook Google+ Company Blog
  28. Including a link can drive twice the engagement than posts without links Images on average result in a 98% higher comment rate than without Links to YouTube videos play directly in the LinkedIn feed and typically result in a 75% higher share rate ©2013 LinkedIn Corporation. All Rights Reserved.  # What Makes Good Content?
  29. ©2013 LinkedIn Corporation. All Rights Reserved. Now that you’re posting a stream of quality content, promote through the network
  30. Leverage your Colleagues Prompt coworkers to share updates through their personal networks, and drive increased exposure and engagement
  31. Sponsor Your Updates Reach beyond your followers and broadcast posts to all (or a target audience) of LinkedIn members. Sponsored Updates appear in LinkedIn feeds on desktop, mobile, and tablets, giving you more opportunities to reach the people that matter. # Learn more about Sponsored Updates here
  32. ©2013 LinkedIn Corporation. All Rights Reserved. Finally, don’t stop iterating Measure and refine
  33. ©2013 LinkedIn Corporation. All Rights Reserved. Monitor, Analyze, and Refine Use the Company Page Analytics tab to maintain a pulse on your page performance – pay attention to what types of content are driving reach and engagement
  34. ©2013 LinkedIn Corporation. All Rights Reserved. You’ve got the formula down
  35. ©2013 LinkedIn Corporation. All Rights Reserved. Now you’re ready to amplify your brand
  36. Find out more: Company Pages ©2013 LinkedIn Corporation. All Rights Reserved.
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