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Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
Driver hire uk conference linked in presentation with tips
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Driver hire uk conference linked in presentation with tips

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  • This slide will position, in the form of questions, some of the important needs of the Driver Hire audience
  • This slide shows that commenting on events is nothing new, we did this 40,000 years ago using a cave painting – now we use LinkedIn, Facebook, Twitter etc.
  • We will go into more detail on each of these topics to show relevance to all aspects of a Driver Hire franchise and to DH Services.
  • Overview of LinkedIn for those who are unfamiliar with it. We have included the fact that it can be used as sales and recruitment database.
  • Without going in to lots of detail, we will explain the importance of creating an effective personal profile that interests new clients enough to want to find out more. We will also make reference to the website links and how to drive clients to DH franchisee’s own websites. We will also explain the importance of reviewing the profiles of potential clients before meeting with them.
  • This slide will explain the importance of collecting personal recommendations on your personal LinkedIn profile and the importance of using referrals to open doors to new business opportunities.
  • This slide shows an example of search for LinkedIn groups – In this case we used the search term ‘Logistics’. Note the ‘Chartered Institute of Logistics & Transport’ and ‘Women In Logistics’ , excellent groups for networking and referral opportunities. Here we will explain the benefits of using Groups for networking purposes and positioning of expertise. We will also explain the benefits Driver Hire setting up own groupon LinkedIn.
  • We will now explain the benefits of LinkedIn’s advanced search page for locating potential new clients This is an example of the Advanced search input template and we have searched for the job titles ‘Logistics Manager’ OR ‘Logistics Director’
  • Here are the 2,473 results obtained from this one search.
  • This slide will position Facebook – we will explain how Facebook is effective in engaging with people who are already known to you who like the information you share via Facebook and in turn you engage with to act as ambassadors to help promote your business.
  • Overview of Facebook – we will explain how its business application is continually being developed and the power of this tool to strengthen relationships with existing clients as well as new contacts.
  • The section about Twitter will position what Twitter is and how it can be used to engage directly with useful contacts to build business relationships; listen out for what others may be saying about your business and how to promote your services by providing useful resource information to clients and potential clients. Personal (own individual voice) vs joint business voice
  • An overview of Twitter to position as a tool that is used to have more social conversations with the right contacts. We will stress how meaningful business relationships can be created through social interaction and not just by promoting and advertising continuously.
  • This slide will explain the difference between social media interaction and traditional cold calling and other direct marketing approaches.
  • Cover data protection & candidates, protecting personal info, NOT masquerading as a customer to give recommendations.
  • Here we will discuss having the right strategy and how to use the right etiquette when establishing contact via LinkedIn
  • Summing up slide
  • A short plug for L2S
  • Overview of LinkedIn for those who are unfamiliar with it. We have included the fact that it can be used as sales and recruitment database.
  • Transcript

    • 1. Using LinkedIn & social media to save time & grow your business
    • 2. What do you want to achieve this year?
      More customers & more quality drivers?
      Raise your company’s profile?
      Improved communication throughout the organisation?
      Increased revenue?
    • 3. 40,000 years ago the first social media update was a cave painting and it read `We hunted and killed today, it was good.’
    • 4. Benefits of social media
      Build relationships
      Promote services & awards
      Recruitment
      Position expertise
      Raise brand profile
      Network & communicate
      Sales leads
    • 5. What is LinkedIn ?
      Business network based on 3 degrees of separation
      Build relationships, get referrals, network with previously unobtainable contacts
      100 million global & local users
      UK – fastest growing region with 6m + members
      Huge free sales & recruitment data base
      Global shop window
    • 6. LinkedIn – your global shop window
    • 7. Who else has been to your “shop”?
    • 8. Groups
    • 9. Advanced Search
    • 10. Advanced Search
    • 11. Facebook – creating ambassadors
    • 12. What is Facebook ?
      Social media site - 600 million active users – 70% are outside of the US
      Create a community of ambassadors who will refer your services
      Objective – create a community that you serve
      Share news, information, hints, tips, competitions & show the human side of your business
      30 billion + pieces of content (web links, news stories, blog posts, photo albums) shared each month
      3rd most trafficked website after Google and Yahoo
    • 13. Twitter – build relationships online
      .
    • 14. What is Twitter?
      Twitter is a social ‘messaging ‘ tool
      It enables you to send & receive short messages of 140 characters called ‘tweets’
      On average, 140 million tweets are sent per day from 200 million users
      A mix of ordinary conversations – chit chat, useful content & explaining how you can help
      Help others & join conversation. Give out tips & useful knowledge . Link to good content – your own & others
      Ask & answer questions. RT others. Givers gain
    • 15. Engage, build relationships, don’t sell
    • 16. Do’s & Don’ts
      Do – be authentic. Social media is publishing
      Do – Research candidates but don’t use the information to discriminate
      Do – think about how you separate your work persona from your weekend persona
      Don’t - tweet/post negative statements
      Do – Listen, research, offer solutions & expertise
    • 17. Ensuring you grow your business through social media
    • 18. Social media allows you to...
      Create more sales leads and do more business
      Strengthen your brand
      Position yourself as an expert and be of value to others
      Network with millions of businesses – either locally or globally
    • 19. How else Linked2Success can help you grow your business
      Create a social media strategy & policy that is right for your business
      Facebook - Twitter seminars, workshops & strategy
      Individual or team coaching sessions, seminar and conference speaking
      LinkedIn hands on open workshops
    • 20. Next steps for LinkedIn
      Build your 1st degree network to at least 70 connections (friends, colleagues, associates, clients etc)
      Join up to 50 LinkedIn groups to expand your network & network with relevant industry contacts
      Use ‘Advanced search’ or LinkedIn groups to find further relevant business contacts
      Invite connections using a common point of reference (shared group, chamber, interest/hobby)
      Provide your contacts with useful information or help them in some other way
      Arrange to meet and discuss business
    • 21. Next steps for Twitter
      Observe how others tweet & interact
      Tweet a mix of ordinary conversations – chit chat, useful content & explaining how you can help
      Ask & answer questions. RT others. Givers gain
      Do not just spam advertise and blurt out marketing messages
      Help others & join conversation. Give out tips & useful knowledge . Link to good content – your own & others
    • 22. Next steps for Facebook
      Create your Facebook page with upbeat & interactive content
      Leverage your existing contact list – ask them to like your page
      Post engaging content once a day – hints, tips, news, links
      Encourage fans to post content & to ‘like’ & comment on your posts
      Build relationships with those who respond & encourage them to promote your business
    • 23. www.linked2success.co.uk
      info@linked2success.co.uk

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