Driver hire uk conference linked in presentation with tipsPresentation Transcript
Using LinkedIn & social media to save time & grow your business
What do you want to achieve this year? More customers & more quality drivers? Raise your company’s profile? Improved communication throughout the organisation? Increased revenue?
40,000 years ago the first social media update was a cave painting and it read `We hunted and killed today, it was good.’
Benefits of social media Build relationships Promote services & awards Recruitment Position expertise Raise brand profile Network & communicate Sales leads
What is LinkedIn ? Business network based on 3 degrees of separation Build relationships, get referrals, network with previously unobtainable contacts 100 million global & local users UK – fastest growing region with 6m + members Huge free sales & recruitment data base Global shop window
LinkedIn – your global shop window
Who else has been to your “shop”?
Facebook – creating ambassadors
What is Facebook ? Social media site - 600 million active users – 70% are outside of the US Create a community of ambassadors who will refer your services Objective – create a community that you serve Share news, information, hints, tips, competitions & show the human side of your business 30 billion + pieces of content (web links, news stories, blog posts, photo albums) shared each month 3rd most trafficked website after Google and Yahoo
Twitter – build relationships online .
What is Twitter? Twitter is a social ‘messaging ‘ tool It enables you to send & receive short messages of 140 characters called ‘tweets’ On average, 140 million tweets are sent per day from 200 million users A mix of ordinary conversations – chit chat, useful content & explaining how you can help Help others & join conversation. Give out tips & useful knowledge . Link to good content – your own & others Ask & answer questions. RT others. Givers gain
Engage, build relationships, don’t sell
Do’s & Don’ts Do – be authentic. Social media is publishing Do – Research candidates but don’t use the information to discriminate Do – think about how you separate your work persona from your weekend persona Don’t - tweet/post negative statements Do – Listen, research, offer solutions & expertise
Ensuring you grow your business through social media
Social media allows you to... Create more sales leads and do more business Strengthen your brand Position yourself as an expert and be of value to others Network with millions of businesses – either locally or globally
How else Linked2Success can help you grow your business Create a social media strategy & policy that is right for your business Facebook - Twitter seminars, workshops & strategy Individual or team coaching sessions, seminar and conference speaking LinkedIn hands on open workshops
Next steps for LinkedIn Build your 1st degree network to at least 70 connections (friends, colleagues, associates, clients etc) Join up to 50 LinkedIn groups to expand your network & network with relevant industry contacts Use ‘Advanced search’ or LinkedIn groups to find further relevant business contacts Invite connections using a common point of reference (shared group, chamber, interest/hobby) Provide your contacts with useful information or help them in some other way Arrange to meet and discuss business
Next steps for Twitter Observe how others tweet & interact Tweet a mix of ordinary conversations – chit chat, useful content & explaining how you can help Ask & answer questions. RT others. Givers gain Do not just spam advertise and blurt out marketing messages Help others & join conversation. Give out tips & useful knowledge . Link to good content – your own & others
Next steps for Facebook Create your Facebook page with upbeat & interactive content Leverage your existing contact list – ask them to like your page Post engaging content once a day – hints, tips, news, links Encourage fans to post content & to ‘like’ & comment on your posts Build relationships with those who respond & encourage them to promote your business