Tweets, links and content - Linkdex and Slashgear


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Linkdex presentation from Pubcon 2011 on tweets, links and content

the same content may not work for both

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Tweets, links and content - Linkdex and Slashgear

  1. 1. Want links ortweets for yourcontent?The same content maynot work for both@JohnStraw, Founder, @Linkdex
  2. 2. Big Question BIG questionWhat’s the relationship between types of content in backlink volumes and re-tweets?
  3. 3. Why? Why do we want to know that? Because all content is not created equal – we want toknow how to write content that inspires links and tweets
  4. 4. How? How?We had our analysts look at the activity from a yearsworth of posts from;
  5. 5. SlashgearWhy Slashgear?
  6. 6. Surprising Answer We were surprised!We found that different approaches could be used to maximize links and tweetsMost surprising that pages that get goodlinks are commonly NOT the pages that get tweets
  7. 7. Twitter loves questions Twitter loves questionsQuestions like; 45.00 40.00 Why? 35.00 What? 30.00 25.00 When? 20.00 AVERAGE Question Words If 15.00 10.00 How? 5.00 0.00 Links per post Tweets per postMake little difference tolink generation but amajor difference totweets
  8. 8. Linkers like events But linkers like eventsStories like stocks 60.00 50.00price 40.00changes, product 30.00launches and 20.00 10.00 Links per post Tweets per postupdates generate 0.00more links but barelyany change intweets
  9. 9. Title length and Tweets Post title length(!)By a slight margin Under 50the shorter the titlethe more likely a 75-100tweet will occur AVERAGE Tweets per post Links per post 50-75 100+ 0.00 10.00 20.00 30.00 40.00 50.00
  10. 10. Slashgear Links Zuckerberg MacBook iOS Verizon Apple MotorolaHot Brands for BlackBerry Amazon Windows Phone ToshibaLinks Google Windows T Mobile Facebook Dell Intel Galaxy Tab AVERAGE Microsoft Samsung Galaxy Samsung Galaxy Android HTC Sony Steve Jobs iPad iPhone AT&T Nokia Sony Ericsson iPod Nintendo 0.00 20.00 40.00 60.00 80.00
  11. 11. Slashgear Links & Tweets Zuckerberg iOSBrands – Apple BlackBerryLinks and Windows PhoneTweets Google T Mobile Dell Galaxy Tab Tweets per post Links per post Microsoft Galaxy Android Sony iPad AT&T Sony Ericsson Nintendo 0.00 20.00 40.00 60.00 80.00
  12. 12. Links : Tweets Ratio Zuckerberg iOS AppleBrands – Links BlackBerry Windows Phoneto Tweets - GoogleRatios T Mobile Dell Galaxy Tab Microsoft Galaxy Android Sony iPad AT&T Sony Ericsson Nintendo 0.00 0.50 1.00 1.50 2.00 2.50 3.00
  13. 13. Methodology - CrawlMethodology - Crawl
  14. 14. Methodology - TwitterMethodology - TwitterUse a script to get Tweet counts from theTwitter API
  15. 15. Methodology - BacklinksMethodology - BacklinksUse Majesticand Linkdexto get theinlinks countsfor each ofthe pages(onlyaccessiblethroughMajestic API)
  16. 16. Methodology - Math Methodology - Math Sub Test() PhraseDensity 1, "D" Feed all the pages PhraseDensity 2, "F" into an algorithm PhraseDensity 3, "H" that’s finds the PhraseDensity 4, "J" most commonly PhraseDensity 5, "L" used words and PhraseDensity 6, "N" phrases End Sub Use a simple Excel Sub PhraseDensity(nWds As Long, Col As Variant) s/s to work the Dim astr() As String averages Dim i As Long Dim j As Long Dim cell As Range Dim sPair As String
  17. 17. Revising your editorial….Was this useful?If you have a content site, yesRepeating this exercise with your owncontent may well lead you to revise editorialguidelines that – in the end will help yourank higher…..
  18. 18. And then thereis link bait…
  19. 19. Linkbait – The PokeThe Poke
  20. 20. BBC
  21. 21. Even they are at it….
  22. 22. Thank-youFor more information please contact ussupport@linkdex.comTwitter : @linkdex