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Facebook Ads:<br />5 Tips & Tricks to get the best conversion out of your Facebook Advertising<br />Victoria Edwards <br /...
Top News<br />Before You Go Even Further<br /><ul><li> Facebook Advertising Different from Traditional Paid Search
 Know Who You’re Targeting
 Be Creative</li></li></ul><li>Top 5 Tips & Tricks<br />Victoria Edwards  Wants to know:<br />1<br />2<br />3<br />4<br />...
Victoria Edwards  Wants to know:<br />Do you have the right titles?<br /><ul><li>Tell People What To Do
 K.I.S.S
 Keep Ads ‘Social’
 CAPS & Punctuation</li></ul>1<br />
Victoria Edwards  wants to know:<br />Do you have the correct body text?<br /><ul><li> Tell People What Will Happen if The...
‘Social’ Tone
 Add a Sense of Urgency
 Be Honest </li></ul>2<br />
Victoria Edwards  Wants to know:<br />Do you have the right images?<br /><ul><li> Focus Most Time Here
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Facebook Advertising: 5 Tips & Tricks for Better Conversion

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Learn 5 tips and tricks that will help your Facebook ads convert better with the help of Victoria Edwards a.k.a @TallChickVic

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Transcript of "Facebook Advertising: 5 Tips & Tricks for Better Conversion"

  1. 1. Facebook Ads:<br />5 Tips & Tricks to get the best conversion out of your Facebook Advertising<br />Victoria Edwards <br />SEO/Social Media Specialist<br />@TallChickVic<br />Facebook.com/LinkShare <br />
  2. 2. Top News<br />Before You Go Even Further<br /><ul><li> Facebook Advertising Different from Traditional Paid Search
  3. 3. Know Who You’re Targeting
  4. 4. Be Creative</li></li></ul><li>Top 5 Tips & Tricks<br />Victoria Edwards Wants to know:<br />1<br />2<br />3<br />4<br />5<br />Do you have the right titles?<br />Do you the correct body text?<br />Do you have the right images?<br />Do you keep people in Facebook?<br />Do you test, test, and test? <br />
  5. 5. Victoria Edwards Wants to know:<br />Do you have the right titles?<br /><ul><li>Tell People What To Do
  6. 6. K.I.S.S
  7. 7. Keep Ads ‘Social’
  8. 8. CAPS & Punctuation</li></ul>1<br />
  9. 9. Victoria Edwards wants to know:<br />Do you have the correct body text?<br /><ul><li> Tell People What Will Happen if They Buy or Act on Your Call to Action
  10. 10. ‘Social’ Tone
  11. 11. Add a Sense of Urgency
  12. 12. Be Honest </li></ul>2<br />
  13. 13. Victoria Edwards Wants to know:<br />Do you have the right images?<br /><ul><li> Focus Most Time Here
  14. 14. Colorful
  15. 15. Cleavage
  16. 16. Social </li></ul>3<br />
  17. 17. Victoria Edwards Wants to know:<br />Do You Keep People in Facebook Off Site?<br /><ul><li> Send to Your Facebook Page
  18. 18. Exclusive Discounts for ‘likers’ only.
  19. 19. Use Tiny URL’s to Track your FB promos</li></ul>4<br />
  20. 20. Victoria Edwards Wants to know:<br />Do you test, test and test?<br /><ul><li> Look at it as a new business adventure
  21. 21. Split Test Your Ads
  22. 22. Morning, Noon, or night?
  23. 23. Ask yourself: How much can you spend to see return?
  24. 24. After much testing, should be profitable</li></ul>5<br />
  25. 25. Victoria Edwards Wants to know:<br />Example – Ad for Sandals Beach Resort<br /><ul><li> Research Audience
  26. 26. Create story for different ads
  27. 27. Create multiple situations using your research
  28. 28. Create and start testing
  29. 29. Same picture different, same ad copy different title
  30. 30. Same ad copy, same title, different picture
  31. 31. Same title, same picture, different ad copy
  32. 32. Monitor, Pause, tweak, repeat</li></li></ul><li>Victoria Edwards Wants you to know:<br />Introductory Pricing for Facebook Advertising<br /><ul><li> Minimum $2000 Media Spend
  33. 33. $100 management fee for 1st 3 months
  34. 34. Available to 1st 3 clients that sign up </li></li></ul><li>Victoria Edwards Wants you to know:<br />Resources<br />Outspoken Media: Facebook Advertising From Soup to Nuts (great overview of Shoemoney’s presentation)<br />Inside Facebook: Facebook Marketing Bible: The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook<br />InsideFacebook.com<br />AllFacebook.com<br />
  35. 35. Victoria Edwards Wants you to know:<br />LinkShare’s Related Services:<br />New value-priced SEO packages to complement our custom SEO solution<br /> <br /><ul><li> Provide on-page optimizations, blog content, social media content sharing and promotion
  36. 36. Most affordable Bronze level with DIY copywriting and social media promotion with professional guidance
  37. 37. Silver and Gold levels include professional copywriting, social media sharing and promotion</li></ul> <br />Contact SallyAnne.Dishong@LinkShare.com to get your free SEO Assessment Report today, and learn how we can help you increase your website traffic!<br />
  38. 38. For More Information on Social Media Services:<br />Victoria Edwards <br />SEO/Social Media Specialist<br />victoria.edwards@linkshare.com<br />@TallChickVic<br />Leave your questions on Facebook.com/LinkShare!<br />
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