Capilano University Diploma (2012 LinkBC Case Competition)

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This is the presentation from the Capilano University diploma team at the 6th Annual LinkBC Case Competition. They were challenged with solving 10% of BC's projected tourism labour shortage by 2020.

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  • Who we chose
  • Qualifying statement, explain relevance, labour force, population of bc, breaks down as follows, why we chose
  • Capilano University Diploma (2012 LinkBC Case Competition)

    1. 1. STUDENT CASE COMPETITION Presented to: Tourism Industry Conference 2012 Presented by: Capilano University Diploma Team Megan Sadler Kara Fitzpatrick Paulina Nowicki Gwyn Thomas
    2. 2. “WE NEED DIVERSITY OF THOUGHT IN THE WORLD TO FACE NEW CHALLENGES” -TIM BERNERS-LEE, BRITISH PHYSICIST
    3. 3. DIVERSITY STRATEGYSource: Working.com, Us Ask News, Quebec Region First Nations Tourism
    4. 4. SITUATION • 16% Domestic Students Studying Tourism Related Subjects • 23.2% International Students in Canada Studying Tourism Related Subjects • 4.5% First Nations in BC • 8% Working Age Disabled People in British Columbia Source: World Atlas
    5. 5. STUDENTS –INTERNATIONAL AND DOMESTIC • Over 21 post secondary schools in British Columbia offer tourism and hospitality programs Source: University of Victoria
    6. 6. Source: Cees Canada
    7. 7. Source: Books I Love
    8. 8. FIRST NATIONS YOUTH • 196,070 First Nations in BC • 13% are unemployed Source: Rasmussen Alaskan Art
    9. 9. ABORIGINAL ASSOCIATION OF BC• Face to face advice• Resume workshops• Interview preparation Source: University of British Columbia
    10. 10. Source: Pacific Wild
    11. 11. YOUNG PERSONS WITH DISABILITIES • 360,000 Disabled People of Working Age • 3.5 times more likely to be unemployed than people without disabilities Source: Tumblr
    12. 12. Source: 211 Ontario blog
    13. 13. BRITISH COLUMBIA’S DISABILITY TOURISM ASSOCIATION A resource for employers, employees and travelersSource: Plough
    14. 14. STAKEHOLDERSEducationalInstitutions Students- InternationalGovernments and Marketing Domestic Plan Advocacy Aboriginal Groups Youth IndustryEmployers Youth with Disabilities Destination MarketingOrganizations
    15. 15. WORKING BUDGET per year Target Cost Purpose of Sources of Markets Cost FundingStudents – Domestic $65,000 • Marketing • Universities and International • Research • DMOs • Communications Aboriginal Youth $200,000 • Employee Salaries • Aboriginal • Renting Facility Association of • Supplies British Columbia • Start up Costs • Federal Government Youth with $300,000 • Website • Federal Disabilities Maintenance Government • Marketing • Provincial • Community Government Workshops • Various Tourism • Presentations at Businesses DMO Events Total cost of project: $565,000
    16. 16. INTENDED OUTCOMES•2% of Disabled People working in Tourism Positions = 7,200 positions filled•2% of First Nations working in Tourism Positions = 3,921 positions filled•2% of International Students working in Tourism Positions = 1,333 positions filled Total Positions Filled: 12,454
    17. 17. “INNOVATION DISTINGUISHES BETWEEN A LEADER AND A FOLLOWER” - STEVE JOBS
    18. 18. Source: This Sydney Life
    19. 19. REFERENCES• CTHRC Supply and Demand Project: The Future of Canada’s Tourism Sector• Atlanta Business Chronicle: Labour Shortage? Look to the next decade by Randy Southerland• Gaining the Edge: A Five Year Strategy for Tourism in British Columbia 2012-2018- Tourism BC• Go2Hr Tourism Labour Market Strategy• LinkBC 2 Year Strategy 2012-2014• HM Stewart• The Conference Board of Canada• International Journal of Hospitality Management• WorkAble Solutions• Trip Advisor• Aboriginal Tourism Association of BC• Aboriginal Affairs and Northern Development Canada• British Columbia Government Ministry of Aboriginal Reconciliation• Statistics Canada• Office Space• Human Resources and Skills Development Canada• Frynge• Regional Profiles of First Nations Communities• Citizenship and Immigration Canada

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