2011 Case Competition: Royal Roads University

Hatley consulting Royal Roads University Sponsors: Tourism VictoriaKristy CameronHaley BuswellDerek EustaceJeet Jani

Vision to 2016To create and maintain a world classparks system that unites communities,governments, and the private sectorin an effort to better deliver the naturalbeauty of British Columbia to its guests

Challenges Missing Skill Sets Complex Network of Stakeholders Predicted Labour Shortage in TourismShiftingVisitorDemographics

Labour ShortagesShortage of 84,000 jobs by 2015 Skills Shortage

Key Recommendations Realigning Recruitment Community Involvement Educational Partnerships Industry Involvement Generate Awareness

Types of Managers: Skill Sets Ethnically Diverse Environmental Tourism Stewardship Skill Set Business Skill Set

Role of Park Rangers Very Important Interpreters Experience CreatorsUnderstanding the New Visitor Environmental Stewardship

Tourism Employee Knowledge Increased Appreciation Develop New Product Strategies Partnerships

Attracting the Right People Go2 Promotions Educational Standards Scholarships Internships

Key Stakeholders Stakeholders Responsibilities/ActionParks BC Out reachEducational Institutes Curriculum developmentIndustry Participation in product developmentCommunities/Aboriginal Intercultural TrainingOther Government Agencies Participation in product developmentDMOs Product developmentGo2 Human Resources Promotional

Project Base Budget Creating Managers $100,000 Professional Development $100,000 Out Reach $150,000 Labour Solutions $50,000 Total per Year $400,000

Concluding StatementsThe Future of Parks is People

References Anderson, T & James, A. (2001). The Politics and Economics of Park Management. Maryland, USA: Rowman & Littlefield Publishers Inc. Eagles, P. & McCools, S. (2000). Tourism in National Parks and Protected Areas. Oxon, UK & Cambridge, USA: CABI Publishing BC Parks. (2011). Reports and Surveys. Retrieved October 24, 2011 from http://www.env.gov.bc.ca/bcparks/research/research.html Statistics Canada. (2011). Population Groups British Columbia. Retrieved October 24, 2011 from http://www.statcan.gc.ca/start- debut-eng.html Go2. (2011). Solutions to the Looming Skills and Labour Shortage. Retrieved October 24, 2011 from http://www.go2hr.ca/BCsTourismbrIndustry/IndustryOverview/Solu tionstotheLoomingSkillsLabourShortage/tabid/504/Default.aspx

Thank you

2011 Case Competition: Royal Roads University

by LinkBC on Dec 29, 2011

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2011 Case Competition: Royal Roads University — Presentation Transcript