Hatley consulting                 Royal Roads University                           Sponsors: Tourism VictoriaKristy Camero...
Vision to 2016To create and maintain a world classparks system that unites communities,governments, and the private sector...
Challenges                                                 Missing Skill                                                 S...
Labour ShortagesShortage of 84,000 jobs by 2015        Skills Shortage
Key Recommendations   Realigning Recruitment   Community Involvement   Educational Partnerships    Industry Involvement   ...
Types of Managers: Skill Sets                   Ethnically Diverse   Environmental                        Tourism    Stewa...
Role of Park Rangers       Very Important        Interpreters     Experience CreatorsUnderstanding the New Visitor Environ...
Tourism Employee Knowledge      Increased Appreciation  Develop New Product Strategies           Partnerships
Attracting the Right People       Go2 Promotions     Educational Standards         Scholarships          Internships
Key Stakeholders              Stakeholders                Responsibilities/ActionParks BC                         Out reac...
Project Base Budget   Creating Managers          $100,000   Professional Development   $100,000   Out Reach            ...
Concluding StatementsThe Future of Parks is People
References Anderson, T & James, A. (2001). The Politics and Economics of Park  Management. Maryland, USA: Rowman & Little...
Thank you
2011 Case Competition: Royal Roads University
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2011 Case Competition: Royal Roads University

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Case Competition 2011 - submission (degree category) from Royal Roads University.

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  • Tourism stewardshipEnvironmental
  • 2011 Case Competition: Royal Roads University

    1. 1. Hatley consulting Royal Roads University Sponsors: Tourism VictoriaKristy CameronHaley BuswellDerek EustaceJeet Jani
    2. 2. Vision to 2016To create and maintain a world classparks system that unites communities,governments, and the private sectorin an effort to better deliver the naturalbeauty of British Columbia to its guests
    3. 3. Challenges Missing Skill Sets Complex Network of Stakeholders Predicted Labour Shortage in TourismShiftingVisitorDemographics
    4. 4. Labour ShortagesShortage of 84,000 jobs by 2015 Skills Shortage
    5. 5. Key Recommendations Realigning Recruitment Community Involvement Educational Partnerships Industry Involvement Generate Awareness
    6. 6. Types of Managers: Skill Sets Ethnically Diverse Environmental Tourism Stewardship Skill Set Business Skill Set
    7. 7. Role of Park Rangers Very Important Interpreters Experience CreatorsUnderstanding the New Visitor Environmental Stewardship
    8. 8. Tourism Employee Knowledge Increased Appreciation Develop New Product Strategies Partnerships
    9. 9. Attracting the Right People Go2 Promotions Educational Standards Scholarships Internships
    10. 10. Key Stakeholders Stakeholders Responsibilities/ActionParks BC Out reachEducational Institutes Curriculum developmentIndustry Participation in product developmentCommunities/Aboriginal Intercultural TrainingOther Government Agencies Participation in product developmentDMOs Product developmentGo2 Human Resources Promotional
    11. 11. Project Base Budget Creating Managers $100,000 Professional Development $100,000 Out Reach $150,000 Labour Solutions $50,000 Total per Year $400,000
    12. 12. Concluding StatementsThe Future of Parks is People
    13. 13. References Anderson, T & James, A. (2001). The Politics and Economics of Park Management. Maryland, USA: Rowman & Littlefield Publishers Inc. Eagles, P. & McCools, S. (2000). Tourism in National Parks and Protected Areas. Oxon, UK & Cambridge, USA: CABI Publishing BC Parks. (2011). Reports and Surveys. Retrieved October 24, 2011 from http://www.env.gov.bc.ca/bcparks/research/research.html Statistics Canada. (2011). Population Groups British Columbia. Retrieved October 24, 2011 from http://www.statcan.gc.ca/start- debut-eng.html Go2. (2011). Solutions to the Looming Skills and Labour Shortage. Retrieved October 24, 2011 from http://www.go2hr.ca/BCsTourismbrIndustry/IndustryOverview/Solu tionstotheLoomingSkillsLabourShortage/tabid/504/Default.aspx
    14. 14. Thank you
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