2011 Case Competition: Douglas College (team 2)

Strengths Weaknesses- Array of activities all year round - Lack of Effective Communication Recommendations Threats Opportunities - Loss of interpretation programs - Developing opportunities forexperiencing the visitor concept - Lack of integration between visitor centre and BC Parks

◦ Architectural & Structural Explorations◦ Arts, Cultural & Historical Experiences◦ Attractions (Natural/Manmade)◦ Entertainment (Festivals & Events)◦ Rest & Relaxation◦ Tours (Guided, Group & Driving)◦ Transportation, Accomodations◦ Activities (Air, Land, Sea, Seasonal)

Historic Activities Sites TravelEvents Routes

Horsefly Tourist/Visitor Info Booth100 Mile House Visitor CentreBella Coola Tourist/Visitor Info Booth

DMOS•Need Exposure •Communication•Infra structure •Reach and •Promotion Scope •Growth •Integration Visitors Centre BC Parks

 - Association for Park Membership - Partnerships with Commissions and Associations - Increase interactivity with BC Parks Website

BC Parks Tourism BCCommercial Tour OperatorsMountain Equipment Co-Op

 Statistics Surveys Reports

Park Visitor ExpendituresTransportation Accomodation Food & Beverage Other 2% 38% 55% 5%

Projected Growth1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 19% 31% 46% 4%

2011 Case Competition: Douglas College (team 2)

by LinkBC on Dec 29, 2011

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2011 Case Competition: Douglas College (team 2) — Presentation Transcript