2011 Case Competition: Douglas College

Building Bridges for BC Parks Karatsyupa, Philipp Lee, Nina Yoon, Kyeonghee

Table of Contents• Current Trends in Thompson Okanagan• A New Concept Plan for Thompson Okanagan – Description – Implementation• Conclusion

Today in Thompson Okanagan Strength Weakness• Geographical Advantages • Limited Brand Image• Natural Resources • Low Public Awareness Opportunity Threats• Increase in the number • Recessions of visitors • Competitors

All – in – One Plan• sdf Various Renovate Activities Visitor Centres Okanagan Parks Partnership

All – in – One Plan : Activities• Four-Season Destination• Family-Oriented• Educational Rebrand images of Thompson Okanagan Various choices but all happen to be in ONE place

All – in – One Plan : Visitor Centre New New NewStaffing Technology Visitor Guide Centre

All – in – One Plan : Partnership Mountain Food Equipment co- Manufacturers op Rental Historical Partnership Society Filming Industry

Budget• Branding – Magazine : $10,000 – TV & Radio : $170,000 – Website : $20,000• Visitor Centre – Training : $60,000 – Technology : $150,000• Partnership – Investment : $500,000

Summary• Sdf Various Renovate Activities Visitor Centres Okanagan Parks Partnership

References• http://www.bcstats.gov.bc.ca/data/bus_stat/busind/tourism.asp• http://www.bcvirtualtour.com/Thompson_Okanagan.html• http://bc-cowichanvalley.civicplus.com/DocumentView.aspx?DID=922• http://newmarketingtrendsideas.blogspot.com/2009/10/tourism-marketing- trends.html• http://www.aboriginalbc.com/coast-packages• www.env.gov.bc.ca/bcparks/research/statistic_report/statistic_report_2011.pdf• http://www.linkbc.ca/torc/downs1/Thompson_Okanagan_Regional_Profile_2009.sf lb.ashx.pdf

Thank you!

2011 Case Competition: Douglas College

by LinkBC on Dec 29, 2011

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2011 Case Competition: Douglas College — Presentation Transcript