Seo basics, part 4. SEO link building

  • 1,199 views
Uploaded on

SEO Basics Part 4: SEO Link Building …

SEO Basics Part 4: SEO Link Building
What are backlinks and why your website needs them to perform better in Google and other search engines? How do you build high-quality backlinks to your site and stay clear of Google Penguin?
Read about this and other secrets of link building in SEO Basics Part 4!
From the practical guide, you will learn:
- What backlink quality factors SEOs normally consider in a link building campaign;
- What is a smart way to use keywords in anchor texts?
- What is Google PageRank and why one should try to get links from sites with higher PR;
- How the number of outgoing links on a page affects PageRank passed from that page;
- Why the domain age of linking sites is important;
- How to avoid getting slammed by Google’s Penguin update;
- Ways of attracting backlinks to your site;
- How to use guest blogging for SEO;
- How you can get power bloggers to write about you;
- How to build links by commenting at blogs and forums;
- What link bait hooks you can use to entice back-linking;
- How to use social media for link building;
- How to get traffic with paid links;
- And, what SEO software you can use for backlink research, competition analysis and link management!

More in: Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,199
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SEO Basics Part 4: SEO Link BuildingDistilled tips from“SEO in Practice”,a practical guide to SEORead complete SEO Guide at SEOinPractice.Com
  • 2. Part 4: SEO Link Building SEOinPractice.comWould you like your site to be foundby lots and lots of people?Then you need backlinks to back it up!
  • 3. Part 4: SEO Link Building SEOinPractice.comWhat are backlinks?Backlinks are links pointing to yoursite from other websites
  • 4. Part 4: SEO Link Building SEOinPractice.comSearch engines like Google view them asvotes other sites cast for your site
  • 5. Part 4: SEO Link Building SEOinPractice.comDying to know what kind of backlinks make thebest “votes”?Ok, here you go…
  • 6. Part 4: SEO Link Building SEOinPractice.comRule 1: Your backlinks should come from relevantsites!If your website isabout dog shelters,linking to a site aboutdog food would benatural
  • 7. Part 4: SEO Link Building SEOinPractice.comRule 2 – Your backlinks should have smartanchor textsThe anchor text is that clickable part of the link:Do use your keywords in them, but in a smart way….
  • 8. Part 4: SEO Link Building SEOinPractice.comNow, what’s the difference?Stupid anchor text Smart anchor textIf you can tell, Google can tell, too.Vary your anchors for better results.buy me nowbuy me nowbuy me nowBest chocolateGodivaClick hereTaste Europe’sfinest chocolateGodiva.com
  • 9. Part 4: SEO Link Building SEOinPractice.comRule 3 – Aim for higher PageRankWhat’s Google PageRank?It’s a metric Google usesto determine a site’s linkpopularity.The higher the PageRank of the backlink site –the higher your site’s PageRank becomes
  • 10. Part 4: SEO Link Building SEOinPractice.comRule 4 – The number of outgoing links on thereferring page matters!The more outgoing linka webpage has, the lessof its PageRank is beingpassed to each linkdestination pageThe pie effect:
  • 11. Part 4: SEO Link Building SEOinPractice.comRule 5 – Referring website age matters, tooThe older and more reputable the site linking to you is,the more “trust” you have in Google’s eyesYup, this guycan act
  • 12. Part 4: SEO Link Building SEOinPractice.comRule 6 – Heyyyy, take it easyDon’t build 200,000backlinks overnight -… get them graduallyOr else you risk being hit byGoogle Penguin o_O
  • 13. Part 4: SEO Link Building SEOinPractice.comWho is Google Penguin and why are SEOsafraid of it?“Penguin” is a code namefor a Google algorithmupdate that mostly tackleslink spam.Want to stay safe? Grab the “SEO after Penguin” checklist@ www.seoinpractice.com/seo-after-penguin.html
  • 14. Part 4: SEO Link Building SEOinPractice.comNow, how do you make other sites link to you?Well, you buy each webmastera box of chocolates and atrip to the Galapagos for two! OK, kidding…
  • 15. Part 4: SEO Link Building SEOinPractice.comSecret 1: Offer high value on your pages!Great value often lies insimple, yet priceless things:1) Your page should answerthe visitor’s question2) And, it should answer it inthe shortest, the mostelegant and the mostappealing way.
  • 16. Part 4: SEO Link Building SEOinPractice.comSecret 2: Build links through guest postsLook for sites that feature articlesby other authors in your niche to:• Establish yourself as a thoughtleader• Get great links to your site• Get direct Web traffic fromyour postsCould I be yourguest writer?
  • 17. Part 4: SEO Link Building SEOinPractice.comSecret 3: Get power people to write about youImplement smart outreach tactics tobecome friends with power bloggers in yourniche and inspire them to write about you!Just don’t do outreach like this guy
  • 18. Part 4: SEO Link Building SEOinPractice.comSecret 4: Comment on forums and blogsIt’s really all about the way youcomment:• Leave kick-ass, helpful comments• Use your signature space to theutmost!
  • 19. Greed(freebies)IntellectInfohunger(news)EgoEmpathy(feed thepoor)Sense ofhumorVisualsensePart 4: SEO Link Building SEOinPractice.comSecret 5: Bring link bait into playUse things on your site that appeal to human:
  • 20. Part 4: SEO Link Building SEOinPractice.comSecret 6: Make use of social mediaLink to your site from:• Social networks: (Facebook,Twitter, etc.)• Social bookmarking sites:(Delicious, Diigo, etc.)• Blog search engines:(Technorati and others)
  • 21. Part 4: SEO Link Building SEOinPractice.comTip 7: Get traffic-effective paid linksAccording to Google’s Webmaster Guidelines, paid links shouldhave a rel=“nofollow” attribute (pass no SEO value)However, this doesn’t mean youcan’t still get traffic via them!See if you can do:• Paid reviews• Sponsored events• Paid ads and banners
  • 22. Part 4: SEO Link Building SEOinPractice.comWant help with your link building ?Start by getting yourself an SEO SpyGlass!
  • 23. Part 4: SEO Link Building SEOinPractice.comSEO SpyGlass will:(A) Scan your competition(B) Show you theirbacklinks(C) Help you pick the bestlink sources for yourSEO campaign!Hey, where did youget that from?
  • 24. Part 4: SEO Link Building SEOinPractice.comThe software analyzes potential backlink sites for over 50vital SEO factors: PageRank, domain age, IP address, etc.Free trial is available at www.link-assistant.com/seo-spyglass/
  • 25. *Grab the best SEO tools and more guides atLink-Assistant.ComRead complete SEO Guideat SEOinPractice.ComWhat’s next? SEOinPractice.com
  • 26. Say hello to us! Facebook: fb.me/LinkAssistant Twitter: @LinkAssistant Google Plus: gplus.to/LinkAssistant