SEO Basics Part 3: Landing Page &
Content Optimization
Distilled tips from
“SEO in Practice”,
a practical guide to SEO

Re...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

What’s a landing page?
In SEO terms, it’s
a page on your
s...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

How do you create landing pages that simply
blow your visi...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

Hence, before you do anything, you need to pick the keywor...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

Now, how many times should you repeat your main keyword
on...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

To answer this question, use the tactic that’s been around...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

Take the following 4 steps:
1. Copy page text into an MS W...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

No time for calculations? Grab WebSite Auditor SEO softwar...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

Moreover, WebSite Auditor lets you research as many as 30 ...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

What’s next?
1) Pick a name for your page that makes it st...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

2) Use rich snippets, whenever possible
Recipes:

Music:

...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

3) Create outstanding content!

To grab and hold
visitors’...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

However, its style, tone, and the use of keywords
shouldn’...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

4) Utilize bold text, italics and headings (H1 and H2 tags...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

5) If there are images on your landing page, create image
...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

6) Beef up your landing page with internal links and
keywo...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

7) Final touch – analyze the good-to-go landing page with
...
Part 3: Landing Page & Content Optimization

SEOinPractice.com

Click “Webpage Report” and get all the data at your
finger...
What’s next?

SEOinPractice.com

Read complete SEO Guide
at SEOinPractice.Com
*Grab the best SEO tools and more guides at
...
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Seo basics, part 3. Landing pages and content optimization

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SEO Basics Part 3: Landing Page & Content Optimization
What is a landing page and how do you create stunning webpages that attracts lots of visitors and drive conversions?
Find answers to these and many other questions in SEO Basics Part 3!
The third part of the presentation guide talks about:
- How to distribute your keywords among your landing pages;
- How to determine the number of times a keyword should be repeated on your page;
- What is keyword density?
- How to estimate ideal keyword density for your page;
- What makes search engine-friendly titles and descriptions?
- What are rich snippets and how they help your site perform better in search;
- Why you should use bold, italics and H1 or H2 tags on a landing page;
- What are image alt texts for?
- Internal linking and anchor texts on a landing page;
- And, what SEO software you can use for effortless landing page and content optimization!

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Seo basics, part 3. Landing pages and content optimization

  1. 1. SEO Basics Part 3: Landing Page & Content Optimization Distilled tips from “SEO in Practice”, a practical guide to SEO Read complete SEO Guide at SEOinPractice.Com
  2. 2. Part 3: Landing Page & Content Optimization SEOinPractice.com What’s a landing page? In SEO terms, it’s a page on your site, on which visitors “land” after they find it in search SEOinPractice.Com
  3. 3. Part 3: Landing Page & Content Optimization SEOinPractice.com How do you create landing pages that simply blow your visitors’ minds and make them stay? Oh, wait… but your page should appeal to search engines, too! SEOinPractice.Com
  4. 4. Part 3: Landing Page & Content Optimization SEOinPractice.com Hence, before you do anything, you need to pick the keywords people actually search for to use on your landing pages! Out of the 100 niche keywords we picked in SEO Basics Part 1, use your 5 major key terms (green) each for a separate page, and allocate 30 alternative keywords (yellow) and 65 additional ones (red) to respective pages. SEOinPractice.Com
  5. 5. Part 3: Landing Page & Content Optimization SEOinPractice.com Now, how many times should you repeat your main keyword on a page? Unless you want to sound like Terminator, use as many keywords as would be natural. ? OK, but will Google consider my page relevant for those keywords then? SEOinPractice.Com
  6. 6. Part 3: Landing Page & Content Optimization SEOinPractice.com To answer this question, use the tactic that’s been around since the earliest days of SEO – competition research! See what webpages are the top 10 search results for your target keyword(s) – and estimate the average keyword-to-text ratio on those pages SEOinPractice.Com
  7. 7. Part 3: Landing Page & Content Optimization SEOinPractice.com Take the following 4 steps: 1. Copy page text into an MS Word doc 2. Get the total word count 3. Get the total keyword count 4. Calculate keyword/text ratio SEOinPractice.Com
  8. 8. Part 3: Landing Page & Content Optimization SEOinPractice.com No time for calculations? Grab WebSite Auditor SEO software! Just let WebSite Auditor know your keyword, and it’ll tell you the average number of times it’s used in the competitors’:  Webpage body text  Webpage titles  Meta descriptions  Headings  Anchor texts, etc. Free trial is available at www.link-assistant.com/website-auditor
  9. 9. Part 3: Landing Page & Content Optimization SEOinPractice.com Moreover, WebSite Auditor lets you research as many as 30 competitors at once, and even pick the pages you want to include in your analysis! Hurray! Now you know how to pick keywords for your landing pages and to determine keyword density!
  10. 10. Part 3: Landing Page & Content Optimization SEOinPractice.com What’s next? 1) Pick a name for your page that makes it stand out! Your page’s titles and meta descriptions will appear in the search results: Hence, make them catchy, unique, and remember to include your keywords! Preferred length: titles - under 65 characters; descriptions - under 155 characters SEOinPractice.Com
  11. 11. Part 3: Landing Page & Content Optimization SEOinPractice.com 2) Use rich snippets, whenever possible Recipes: Music: What are rich snippets? Rich snippets appear if you implement special markup, which signals search engines that a certain page is about a particular item (i.e. person, place, product, video, recipe, etc.) Search results that have rich snippets look nicer in search, and thus normally get more clicks! For standard structured markup templates, visit schema.org SEOinPractice.Com
  12. 12. Part 3: Landing Page & Content Optimization SEOinPractice.com 3) Create outstanding content! To grab and hold visitors’ attention, it’s not enough for your content to be great, it has to be outstanding! SEOinPractice.Com
  13. 13. Part 3: Landing Page & Content Optimization SEOinPractice.com However, its style, tone, and the use of keywords shouldn’t go over the board at the same time: SEOinPractice.Com
  14. 14. Part 3: Landing Page & Content Optimization SEOinPractice.com 4) Utilize bold text, italics and headings (H1 and H2 tags) on your page If you make your keywords bold, italic or include them in Headings – this gives them extra weight in the eyes of search engines! SEOinPractice.Com
  15. 15. Part 3: Landing Page & Content Optimization SEOinPractice.com 5) If there are images on your landing page, create image alt texts for them Search engines can’t read information off images. Hence, image alt (alternative) texts are required to: 3. Let readers still understand your image, even when their browser does not display it 1. Let search engines know what your image is about (so that they can see the keywords in it) 2. Let visually impaired people who use audio devices to read to understand your images SEOinPractice.Com
  16. 16. Part 3: Landing Page & Content Optimization SEOinPractice.com 6) Beef up your landing page with internal links and keyword-rich anchor texts When search engines see other pages of your site pointing to your landing page (with respective anchor texts), they consider the page: (A) Useful (B) Relevant for those keywords SEOinPractice.Com
  17. 17. Part 3: Landing Page & Content Optimization SEOinPractice.com 7) Final touch – analyze the good-to-go landing page with WebSite Auditor! Just before you upload your page to the Web, check if you got all the above-mentioned steps right – with WebSite Auditor!
  18. 18. Part 3: Landing Page & Content Optimization SEOinPractice.com Click “Webpage Report” and get all the data at your fingertips IMMEDIATELY! Free trial is available at www.link-assistant.com/website-auditor
  19. 19. What’s next? SEOinPractice.com Read complete SEO Guide at SEOinPractice.Com *Grab the best SEO tools and more guides at Link-Assistant.Com

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