Seo basics, part 2. Onpage SEO audit

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SEO Basics Part 2: On-Page SEO Audit …

SEO Basics Part 2: On-Page SEO Audit
How do you get a website indexed in the search engines? And how do you make sure it has a search engine-friendly structure?
Read about this and more in SEO Basics Part 2!
The presentation contains concise advice on:
- How to submit your site to Google and other search engines
- How to learn which of your pages are indexed by the search engines
- How to check your site for accessibility and crawlability issues
- What an XML sitemap is and how to create one
- The purpose of a robots.txt file
- Dynamic URLs vs Static URLs
- How to make sure your site has SEO-friendly navigation
- How Flash, JavaScript and frames affect search engines’ interpretation of your site
- Means of diagnosing broken links
- What internal duplicate content is and how to deal with it
- How to check your site for HTML and CSS errors
- And, what on-page SEO software can help you perform an all-round SEO audit or your site.

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  • 1. SEO Basics Part 2: On-Page SEO Audit Distilled tips from “SEO in Practice”, a practical guide to SEO Read complete SEO Guide at SEOinPractice.Com
  • 2. Part 2: On-Page SEO Audit SEOinPractice.com Let’s say you have just built a brand-new website… But do search engines know about it? SEOinPractice.Com
  • 3. Part 2: On-Page SEO Audit SEOinPractice.com Thing is, if your site has no links to any other sites on the Web, To search engines, it could be but a desolate island that is hard to find on the World Wide Web SEOinPractice.Com
  • 4. Part 2: On-Page SEO Audit SEOinPractice.com How do you check if Google knows about your site? Just type in site:your_domain_name and hit “Search” If no match is found, it means your site is NOT in Google’s index (database) SEOinPractice.Com
  • 5. Part 2: On-Page SEO Audit SEOinPractice.com Now, you can let Google know your site exists, in 2 ways: 1) Submit the URL of your site to Google via this page: http://www.google.com/submityour content/website-owner/ To find submission forms for other search engines, search for “add URL to [name of search engine]” SEOinPractice.Com
  • 6. Part 2: On-Page SEO Audit SEOinPractice.com 2) Put a link to your site from a website that is already indexed in Google By the way, a quick way to do it would be to share your site on Google Plus, because public Google+ posts appear in Google search! SEOinPractice.Com
  • 7. Part 2: On-Page SEO Audit SEOinPractice.com When your site gets listed in Google, check how many pages are actually indexed Again, you can do it by searching for site:your_domain_name SEOinPractice.Com
  • 8. Part 2: On-Page SEO Audit SEOinPractice.com Here are some issues you may encounter: 1) Some of your site’s pages are missing 2) There are duplicate listings (too many pages are indexed) Both “symptoms” show Google is confused about your site structure SEOinPractice.Com
  • 9. Part 2: On-Page SEO Audit SEOinPractice.com So, how do you make sure your site is search engine-friendly? 1. Create an XML sitemap for search engine bots 2. Prepare a robots.txt file with instructions for search engines 3. Re-write dynamic URLs 4. Set up straightforward navigation 5. Make sure Flash, Java and frames are not making the site inaccessible 6. Fix broken links on your site 7. Dispose of internal duplicate content by specifying canonical URLs 8. Tell Google to disregard the tracking parameters on your site 9. Correct HTML and CSS mistakes SEOinPractice.Com
  • 10. Part 2: On-Page SEO Audit SEOinPractice.com 1) An XML sitemap is essentially a list of your site’s URLs which you submit to search engines It informs search engines of your site structure, so that they can easily find their way around SEOinPractice.Com
  • 11. Part 2: On-Page SEO Audit SEOinPractice.com 2) A robots.txt file is a text file meant for search engine bots, which you upload to your site It prevents search engines from visiting and indexing the pages you don’t want them to see: • Pages with sensitive information • Pages irrelevant to the topic of your site (e.g., the Terms and Conditions page) • Old sales copies, etc. SEOinPractice.Com
  • 12. Part 2: On-Page SEO Audit SEOinPractice.com 3) If your site uses dynamic URLs, re-write them to display static ULRs to search engines So, if the URLs on your site look like this: http://www.myshop.com/showgood.php?category=34&good=146 Re-write them using your keywords to display more meaningful URLs to search engines: http://www.myshop.com/beauty-products/dove-soap.html *For detailed instructions on how to do it, please visit SEOinPractice.com
  • 13. Part 2: On-Page SEO Audit SEOinPractice.com 4) Make sure your site’s navigation is straightforward • Create categories and subcategories on your site • Provide paths (links) between pages, whenever applicable • Use text links instead of images (since search engines don’t understand text on graphic links) SEOinPractice.Com
  • 14. Part 2: On-Page SEO Audit SEOinPractice.com 5) Make sure Flash, JavaScript and frames do not prevent search engines from understanding your site • Flash - Although using it you makes your site appealing, it’s better to avoid Flash in navigational elements • JavaScript - Avoid using it in navigational elements or include a noscript section • Frames - It’s better to remove them completely. But if you can’t, at least use noframes tags *For a list of file types that Google CAN read, please visit SEOinPractice.com
  • 15. Part 2: On-Page SEO Audit SEOinPractice.com 6) Detect and fix broken links This is how Google bot feels about broken links on your site! You can check if your site has broken links at http://validator.w3.org/ checklink
  • 16. Part 2: On-Page SEO Audit SEOinPractice.com 7) Dispose of internal duplicates with the help of canonical tags If some pages on your site can be accesses via multiple URLs (multiple paths leading to the same content)→ specify a canonical URL for each group of such addresses In the <head> section, insert: <link rel="canonical" href="http://www.canonical_URL"> (replace “canonical_URL” with your canonical URL address) *For more information on canonical tags, please visit SEOinPractice.com
  • 17. Part 2: On-Page SEO Audit SEOinPractice.com 8) Make sure your site’s tracking parameters do not create duplicate URLs Does your site use tracking parameters (session IDs, utm, etc.)? If it does, tell Google to disregard them to prevent the search engine from indexing duplicate URLs on your site. Go to Google Webmaster Tools and click “Configuration” > “URL parameters” Click Edit and select “Does not affect page content” SEOinPractice.Com
  • 18. Part 2: On-Page SEO Audit SEOinPractice.com 9) Correct HTML and CSS errors that may not let search engines correctly crawl your site Having sloppy HTML on your site may result in search engines not being able to crawl it correctly or completely To check for HTML errors, go to http://validator.w3.org To check for CSS errors, go to http://jigsaw.w3.org/css-validator/
  • 19. Part 2: On-Page SEO Audit SEOinPractice.com By the way, is there a way to check these parameters all at once? Sure thing! WebSite Auditor on-page SEO software shows:  How many pages of your site are indexed by search engines  The instructions in your robots.txt file (which you can edit right from the tool)  Content type on each of your pages (text/html, etc.)  URLs with duplicate content  Canonical tags  Full list of broken links for each page  HTML and CSS errors , and much more! Free trial is available at www.link-assistant.com/website-auditor/
  • 20. What’s next? SEOinPractice.com Read complete SEO Guide at SEOinPractice.Com *Grab the best SEO tools and more guides at Link-Assistant.Com