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Seo basics part 1. Keyword research
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Seo basics part 1. Keyword research

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SEO Basics Part 1: Keyword Research ...

SEO Basics Part 1: Keyword Research
How do you find the highest-paying keywords to your site that bring you tons of search engine traffic and conversions?
Read SEO Basics Part 1 to find out!
From the short guide, you will learn:
- How to create a kernel list of keywords for your niche
- How to determine the keywords people actually search for on Google and other search engines
- How to pick the most profitable keywords from the list on the fly
- Long-tail keywords vs short-tail keywords: which ones to use?
- What free keyword analysis tools you can use
- What industry-leading keyword research tools there are
- How to end up with an actionable list of keywords for your site!

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Seo basics part 1. Keyword research Seo basics part 1. Keyword research Presentation Transcript

  • SEO Basics Part 1: Keyword Research Distilled tips from “SEO in Practice”, a practical guide to SEO Read complete SEO Guide at SEOinPractice.Com
  • Part 1: SEO Keyword Research SEOinPractice.com Promoting your website online starts with finding the right keywords for it However, these can’t be just any keywords… They should be the keywords people actually use to search for things online SEOinPractice.Com
  • Part 1: SEO Keyword Research SEOinPractice.com Thing is, search engines like Google match the keywords people type in with the keywords found on your site. SEOinPractice.Com
  • Part 1: SEO Keyword Research SEOinPractice.com If a positive match is found, your site gets displayed in the search results! So, if you want prospects to find your site, it has to contain the keywords people search for online. SEOinPractice.Com
  • Part 1: SEO Keyword Research SEOinPractice.com Now, how do you determine these keywords? 1. Create a kernel list of terms that best describe your biz 2. Ask friends, family, co-workers to brainstorm 3. Use Thesaurus, Google or other sources to get ideas 4. Expand your original list by using keyword research tools SEOinPractice.Com
  • Part 1: SEO Keyword Research SEOinPractice.com What are keyword research tools for? 1. To expand your list of potentially profitable keywords 2. To discover how often each keyword is searched for 3. To estimate online competition for each keyword SEOinPractice.Com
  • Part 1: SEO Keyword Research SEOinPractice.com Here are some keyword analysis tools you can use: 1. Google's Keyword Tool (the keyword research app for Google Adwords) 2. Google Trends (shows how a keyword's popularity changes over time) 3. WordTracker (an independent keyword database) 4. Keyword Discovery (a third-party keyword research tool) 5. SEMRush (a great keyword suggestion tool) *See more detail on how to implement these at SEOinPractice.Com
  • Part 1: SEO Keyword Research SEOinPractice.com Don’t feel like using so many tools? Grab Rank Tracker – SEO software that collects data from 19 keyword research apps: • Google’s Keyword Tool • Google Trends • WordTracker • Keyword Discovery • SEMrush, and others! Free trial is available at www.link-assistant.com/rank-tracker
  • Part 1: SEO Keyword Research SEOinPractice.com Out of all the suggestions you get, how do you pick out profitable keywords to use on your site? FIRST, they should be the keywords that: • Attract the right kind of visitors • Bring you a decent amount of Web traffic • Have relatively few competitors ranking for them SEOinPractice.Com
  • Part 1: SEO Keyword Research SEOinPractice.com SECOND, avoid long-tails and make sure your tail is not too short  • Short and generic words (aka short-tails) attract too many irrelevant visitors. • Overly long key phrases (aka long-tails) are not searched for that often. SEOinPractice.Com
  • Part 1: SEO Keyword Research SEOinPractice.com Hence, the optimal length for a key phrase is 2 to 4 words. SEOinPractice.Com
  • Part 1: SEO Keyword Research SEOinPractice.com THIRD, how do you pick out the keywords with the biggest number of searches and the lest competition? If you are using Excel spreadsheets, you can do it by calculating the keyword efficiency index (KEI) for each keyword according to the formula: SEOinPractice.Com
  • Part 1: SEO Keyword Research SEOinPractice.com So, the keywords with the highest efficiency index would be the ones worth your marketing efforts SEOinPractice.Com
  • Part 1: SEO Keyword Research SEOinPractice.com By the way, if you use Rank Tracker, your keywords’ efficiency index will be calculated automatically! Pick the best keywords in a snap! SEOinPractice.Com
  • Part 1: SEO Keyword Research SEOinPractice.com And finally, the last step! Choose 5 best keywords to use on your site, as well as 30 alternative ones, and 65 keywords to reserve just in case → 100 target keywords total. Voila, you now have 100 choice keywords to use in a campaign! SEOinPractice.Com
  • What’s next? SEOinPractice.com Read complete SEO Guide at SEOinPractice.Com *Grab the best SEO tools and more guides at Link-Assistant.Com