If you run business offline and online, it is very likely that your offline and online activities are integrated in a great measure.
Today we are speaking on a very slippery topic, which is not about emergence, or integration, or any other abstract marketing word.
Here we would like to point out some things regarding the confluence of offline and online competitor clusters and ways of analyzing them apart and altogether.
The original article contains three case studies and lots of tips and trick on competitors investigation and segmentation. Please read the full article here at our blog: