Your SlideShare is downloading. ×
How to find your golden marketing keywords
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How to find your golden marketing keywords

10,151
views

Published on

Keywords are the basis of any online marketing campaign. Learn how you can find your golden marketing keywords that are popular with online users, help you reach the right audiences, and empower you …

Keywords are the basis of any online marketing campaign. Learn how you can find your golden marketing keywords that are popular with online users, help you reach the right audiences, and empower you to make greater profit online.
Read full guide at http://www.link-assistant.com/news/keyword-research-2014.html
Image credits: http://bridgeurl.com/slideshare-presentation-on-finding-marketing-keywords/all

Published in: Marketing, Technology, Business

0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
10,151
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
20
Comments
0
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How to find your golden marketing K E Y W O R D S …and make more $$$ online A Web Marketer’s Guide
  • 2. Keywords are the cornerstone of any Internet marketing campaign
  • 3. By using the right keywords you reach the right people! Which one would you call “FOOTBALL”?
  • 4. Carefully selected keywords help avoid confusion link-assistant.com/news/keyword-research-2014.html
  • 5. Capiche? link-assistant.com/news/keyword-research-2014.html
  • 6. So, how do you discover marketing keywords that: (A) Say precisely what you want to say (B) Are frequently looked up on Google (C) Have the competition you’re capable of beating
  • 7. While some marketers’ advice hasn’t changed since 2005… I use Google AdWords Tool for keyword analysis, err…
  • 8. In 2014, keyword research has to be done is a whole new way… Ever heard of Google’s “Hummingbird” update? It changed how SEOs do keyword research forever! link-assistant.com/news/keyword-research-2014.html
  • 9. So, how do you do keyword research in 2014? link-assistant.com/news/keyword-research-2014.html
  • 10. If you’re dying to learn the answer, check out this Free guide or stay with us just a bit longer ->
  • 11. Keyword Research in 2014 Part 1: Brainstorming keyword ideas link-assistant.com/news/keyword-research-2014.html
  • 12. You get suggestions from Google’s Keyword Planner and end up with a homogeneous list like this -> The old way link-assistant.com/news/keyword-research-2014.html
  • 13. Example: A person looking for “office furniture” could also be interested in: • Chairs, sofas, reception desks, office accessories, etc. • Movable walls, raised floors, partitioning / screens • Computers and technical equipment, etc. The new way! You go beyond keywords & search for associated concepts. This way you get a more diverse keyword list.
  • 14. Some tools that can help you diversify your keyword list are: • Soovle • Google Suggest (or Übersuggest for automation) • Google Trends • Zenya • Free online Thesaurus link-assistant.com/news/keyword-research-2014.html
  • 15. Find more tips on expanding your keyword list at link-assistant.com/news/keyword-research-2014.html
  • 16. Keyword Research in 2014 Part 2: Detecting profitable keywords link-assistant.com/news/keyword-research-2014.html
  • 17. • Head to Google’s Keyword Planner (previously AdWords Keyword Tool) • Check the number of searches for your keywords • Pick the most popular keywords for a campaign The old way link-assistant.com/news/keyword-research-2014.html
  • 18. The new way! link-assistant.com/news/keyword-research-2014.html 1. Choose keywords with the right intent • Look for commercial intent markers (Buy …, …Coupon, …Discount, …Deal, …Shipping) • Look for keywords with the “learn-more” intent (Best…, Top 10…, Cheap…, Affordable…, …Review, …Comparison, a brand name, a product name)
  • 19. 2. Choose keywords with the highest KEI (KEI or keyword efficiency index reflects a keyword’s competition to popularity ratio) 3. Choose keywords that aren’t too general or too specific (Clothes - too general, The kind of clothes Hermione wears in Harry Potter - too specific) The new way! link-assistant.com/news/keyword-research-2014.html
  • 20. Wondering how you can discover such keywords? Find out more at link-assistant.com/news/keyword-research-2014.html
  • 21. Keyword Research in 2014 Part 3: Assessing your competition link-assistant.com/news/keyword-research-2014.html
  • 22. The old way You just go ahead & check how many pages Google returns for a keyword: link-assistant.com/news/keyword-research-2014.html
  • 23. It’s not just about quantity – It’s about quality! The new way! link-assistant.com/news/keyword-research-2014.html
  • 24. Here’s how to assess a competitor’s QUALITY • Check what other sites link to them • Analyze their website’s structure • Analyze their website content ( and keywords) • Check their site’s parameters as reported by reputable marketing tools
  • 25. Read more about how to assess competition parameters at link-assistant.com/news/keyword-research-2014.html
  • 26. To your success!
  • 27. Read full keyword guide at: 2014 © Link-Assistant.Com link-assistant.com/news/keyword- research-2014.html