Hotel SEO: How To Optimize For Hotel-
Related Search Queries in Google
By Link-Assistant.Com.
According to the stats, about 95% of all
bookers search for hotels online, which
proves that SEO is getting of high
import...
From the presentation you will learn:
 what types of results Google shows for hotel-related
queries and how SERP results ...
Link-Assistant.Com
Copyright © 2013
Types of results Google shows for hotels-
related keywords
Types of results Google shows for
hotels-related keywords
Google has recently started experimenting
with its listings for ...
Google has introduced Local Listing
Carousel and now is providing two
different result patterns for the US
searchers and t...
Types of results Google shows for
hotels-related keywords
Hotel-related search results for the US are
arranged in the foll...
Types of results Google shows for
hotels-related keywords
This is what the US searchers see (pic. 1)
Link-Assistant.Com
Co...
Types of results Google shows for
hotels-related keywords
Organic results and more PPC results
come if to scroll down.
Lin...
Types of results Google shows for
hotels-related keywords
Hotel-related search results outside the US are
arranged in a di...
Types of results Google shows for
hotels-related keywords
This is what the first page of SERP looks like outside the US
(p...
Types of results Google shows for
hotels-related keywords
If you scroll down, you will see organic and
local listings.
Lin...
Link-Assistant.Com
Copyright © 2013
Google Hotel Finder
Google Hotel Finder
Hotel Finder is a service established by
Google in 2011.
Link-Assistant.Com
Copyright © 2013
Google Hotel Finder
The main goal of this service is to help in finding
accommodations for selected destinations and
dates...
Google Hotel Finder
Hotel Finder uses multiple data
sources to determine whether or not
to display hotels in their service...
Google Hotel Finder
Also, booking process in Hotel
Finder is supported through external
services like booking.com,
venere....
Link-Assistant.Com
Copyright © 2013
Organic Google results for
hotel searches
Organic Google results for hotel
searches
There are 3 main tendencies typical of
organic Google results for hotel-
related...
Tendency #1
Organic results for hotel-related words tend to be
pushed to the second page by other types of
non-organic res...
Tendency #2
Organic search results for hotel queries are
dominated by various catalog sites.
Various review-type catalogs:...
Tendency #3
Rich snippets are getting of great importance.
With a variety of eye-catching 1-st page results (local
listing...
Link-Assistant.Com
Copyright © 2013
Using images in PPC adds
Using images in PPC adds
Google recently launched new image extensions
for Search Ads.
“Sometimes it's easier to 'show' ra...
Summary
Summing all things up, these are steps one needs to take
to optimize business for hotel-related searches:
Link-Ass...
Bottom-line:
Following these simple steps can improve a
hotel’s site online visibility and drive lots of
prospective booke...
Useful links
If you want to learn how to effectively optimize
for hotel-related words, follow the link.
Contact Link-Assis...
Say ‘hello’ to Link-Assistant.Com!
Facebook – fb.me/LinkAssistant
Google+ – gplus.to/LinkAssistant
Twitter – @LinkAssistan...
Image credits
Images for this presentation are taken from
Flickr.Com (Tomas Hawk, r7aal).
Link-Assistant.Com
Copyright © 2...
Hotel SEO: How To Optimize For Hotel-Related Search Queries in Google
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Hotel SEO: How To Optimize For Hotel-Related Search Queries in Google

  1. 1. Hotel SEO: How To Optimize For Hotel- Related Search Queries in Google By Link-Assistant.Com.
  2. 2. According to the stats, about 95% of all bookers search for hotels online, which proves that SEO is getting of high importance for any hotel business. Link-Assistant.Com Copyright © 2013
  3. 3. From the presentation you will learn:  what types of results Google shows for hotel-related queries and how SERP results vary in and outside the US (as of August 2013);  what Hotel Finder is how it works;  how organic results for hotels queries are different and how to optimize for them the right way;  an additional opportunities to stand out in PPC results. Link-Assistant.Com Copyright © 2013
  4. 4. Link-Assistant.Com Copyright © 2013 Types of results Google shows for hotels- related keywords
  5. 5. Types of results Google shows for hotels-related keywords Google has recently started experimenting with its listings for hotel-related queries. Link-Assistant.Com Copyright © 2013
  6. 6. Google has introduced Local Listing Carousel and now is providing two different result patterns for the US searchers and the rest of the world. Rank Tracker is the tool that can be used to monitor rankings of a website in any type of search results. Link-Assistant.Com Copyright © 2013 Types of results Google shows for hotels-related keywords
  7. 7. Types of results Google shows for hotels-related keywords Hotel-related search results for the US are arranged in the following way: 1) Carousel of Local Listings at the top; 2) PPC results (often with the recently introduced image ads) below the carousel and on the right; 3) Hotel Finder results; 4) Organic results. Link-Assistant.Com Copyright © 2013
  8. 8. Types of results Google shows for hotels-related keywords This is what the US searchers see (pic. 1) Link-Assistant.Com Copyright © 2013
  9. 9. Types of results Google shows for hotels-related keywords Organic results and more PPC results come if to scroll down. Link-Assistant.Com Copyright © 2013
  10. 10. Types of results Google shows for hotels-related keywords Hotel-related search results outside the US are arranged in a different way: 1) PPC results go at the top and on the right; 2) Sponsored, or Hotel Finder results follow; 3) Local Listings and Organic search results go last on the list. Link-Assistant.Com Copyright © 2013
  11. 11. Types of results Google shows for hotels-related keywords This is what the first page of SERP looks like outside the US (pic. 1) Link-Assistant.Com Copyright © 2013
  12. 12. Types of results Google shows for hotels-related keywords If you scroll down, you will see organic and local listings. Link-Assistant.Com Copyright © 2013
  13. 13. Link-Assistant.Com Copyright © 2013 Google Hotel Finder
  14. 14. Google Hotel Finder Hotel Finder is a service established by Google in 2011. Link-Assistant.Com Copyright © 2013
  15. 15. Google Hotel Finder The main goal of this service is to help in finding accommodations for selected destinations and dates. The results the service provides are marked on the map and supplied with details. Link-Assistant.Com Copyright © 2013
  16. 16. Google Hotel Finder Hotel Finder uses multiple data sources to determine whether or not to display hotels in their service. So there’s no any formula to optimize for this SERP section. Link-Assistant.Com Copyright © 2013
  17. 17. Google Hotel Finder Also, booking process in Hotel Finder is supported through external services like booking.com, venere.com, HRS, etc.. So, supposedly, getting a website listed on these sites might be help to make a site appear in the Hotel Finder section. Link-Assistant.Com Copyright © 2013
  18. 18. Link-Assistant.Com Copyright © 2013 Organic Google results for hotel searches
  19. 19. Organic Google results for hotel searches There are 3 main tendencies typical of organic Google results for hotel- related queries. Link-Assistant.Com Copyright © 2013
  20. 20. Tendency #1 Organic results for hotel-related words tend to be pushed to the second page by other types of non-organic results. Thus, getting there on the 1-st page for hotel keywords is tough and expensive (specially outside the US). Link-Assistant.Com Copyright © 2013 Organic Google results for hotel searches
  21. 21. Tendency #2 Organic search results for hotel queries are dominated by various catalog sites. Various review-type catalogs: booking.com, tripadvisor, venere.com, expedia etc. are given priority in the organic section. So together with optimizing a site of a hotel one needs to add it to as many of catalogs as possible. Link-Assistant.Com Copyright © 2013 Organic Google results for hotel searches
  22. 22. Tendency #3 Rich snippets are getting of great importance. With a variety of eye-catching 1-st page results (local listings carousel, two PPC blocks, a Hotel Finder section), rich snippets are becoming crucially important! For more information on how to apply schema markup for hotels, click here. Link-Assistant.Com Copyright © 2013 Organic Google results for hotel searches
  23. 23. Link-Assistant.Com Copyright © 2013 Using images in PPC adds
  24. 24. Using images in PPC adds Google recently launched new image extensions for Search Ads. “Sometimes it's easier to 'show' rather than 'tell' when promoting a business,” states a quote on Google AdWords‘ site. And that is particularly true for hotel business, as that is the case when a visual description works a lot better than a verbal one. Link-Assistant.Com Copyright © 2013
  25. 25. Summary Summing all things up, these are steps one needs to take to optimize business for hotel-related searches: Link-Assistant.Com Copyright © 2013
  26. 26. Bottom-line: Following these simple steps can improve a hotel’s site online visibility and drive lots of prospective bookers. Link-Assistant.Com Copyright © 2013
  27. 27. Useful links If you want to learn how to effectively optimize for hotel-related words, follow the link. Contact Link-Assistant.Com Team and ask for more advice and guidance on website promotion. Link-Assistant.Com Copyright © 2013
  28. 28. Say ‘hello’ to Link-Assistant.Com! Facebook – fb.me/LinkAssistant Google+ – gplus.to/LinkAssistant Twitter – @LinkAssistant Link-Assistant.Com Copyright © 2013
  29. 29. Image credits Images for this presentation are taken from Flickr.Com (Tomas Hawk, r7aal). Link-Assistant.Com Copyright © 2013
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