Google‘s Hummingbird update explained
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Google‘s Hummingbird update explained

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Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns – what should this algo change mean to you and your website? To make sure you don't get down into ...

Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns – what should this algo change mean to you and your website? To make sure you don't get down into panic and plan your SEO strategy wisely, we've put up this short guide to explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes.

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Google‘s Hummingbird update explained Presentation Transcript

  • 1. GOOGLE‘S HUMMINGBIRD UPDATE www.link-assistant.com
  • 2. Facts about Google’s
  • 3. Facts about Google’s Announced September 26 www.link-assistant.com
  • 4. Facts about Google’s  Was released approximately a month before or even earlier www.link-assistant.com
  • 5. Facts about Google’s Affects queries www.link-assistant.com of search
  • 6. Facts about Google’s Affects queries www.link-assistant.com of search
  • 7. Hummingbird is a penalty-based update! www.link-assistant.com
  • 8. Facts about Google’s You won’t get ’! www.link-assistant.com
  • 9. Facts about Google’s Aimed at actual meaning of the query www.link-assistant.com
  • 10. Facts about Google’s Aimed at conversational queries (mobile/voice search) www.link-assistant.com
  • 11. But what does it mean for ?
  • 12. You need to adapt keywords for queries. www.link-assistant.com
  • 13. Because people tend to use them for search. www.link-assistant.com
  • 14. Especially for mobile voice search.
  • 15. Users choose longer, questionlike types of phrases:    www.link-assistant.com … … …
  • 16. Thus, Google can no longer rely on keywords only. The result depends on the , which www.link-assistant.com can be:
  • 17.   
  • 18.  1. The user wonders "How old is Miley Cyrus?", so... 2.The user wants general information about Miley Cyrus, so... 3. The user will find that info in Miley Cyrus biography www.link-assistant.com
  • 19. www.link-assistant.com
  • 20.  1. The user looks for "What is the official website of waec", so... 2. The user wants to get to WAEC website, so... 3. The user needs results for WAECDIRECT, WAEC and West African Examinations Council www.link-assistant.com
  • 21. www.link-assistant.com
  • 22.  1. The user looks for "Where is the nearest Starbucks", so... 2. The user wants to locate and visit the nearest Starbucks, so... 3. The users will find it using Starbucks locator www.link-assistant.com
  • 23. www.link-assistant.com
  • 24.  Determine people are likely to use when searching for your services  Classify them into . www.link-assistant.com
  • 25.  Make sure your content covers .  To cover informational queries, create . www.link-assistant.com
  • 26.  queries are your brand name, your product name, the name of your site, etc.  What often helps you rank higher for your brand keywords are on thematically relevant resources. www.link-assistant.com
  • 27.  For , use appropriate keywords in your content, for example “hire Jason C. – a web designer from Sydney”  just as they are. For the rest of conversational terms, use their shorter equivalents. www.link-assistant.com
  • 28. Have some coffee, and we’ll tell you more!
  • 29. Google shows search results not only for the exact phrase the user typed in, but for other theme-related terms.
  • 30.  Expand your keyword research  Focus on synonyms and co-occurring terms  Diversify your content www.link-assistant.com
  • 31. To see which search terms Google considers synonymous, pay attention to related keywords, acronyms or spelling variants of your keywords highlighted in search results: www.link-assistant.com
  • 32. Expand your synonyms list with the to your website (check your site's Google Webmaster Tools and Google Analytics). www.link-assistant.com
  • 33. Tap into for relevant keywords ideas: www.link-assistant.com
  • 34. you can get LOTS of synonymic keyword IDEAS using Rank Tracker with its 18 keyword methods of keyword research. www.link-assistant.com
  • 35. If your website (1) is mentioned on websites A, B and C together with your competitors (2, 3 and 4), for Google the 4 websites become associated:
  • 36. And if the competitors are already authoritative in your business niche, your site now also seems a for Google. www.link-assistant.com
  • 37.  Identify your top competitors (the leading niche representatives trusted by Google)  Make sure your brand gets mentioned alongside with them www.link-assistant.com
  • 38.  Perform a Google search for "Top 10 [the generic term for your biz]…", etc.  Reach out to the publisher and ask them to put you on the list. www.link-assistant.com
  • 39.  Search for other competing brands ranking high for your keywords  Reverse-engineer competitors' backlink profiles www.link-assistant.com
  • 40. Use SEO SpyGlass for quick analysis of a competitor's backlink profile.
  • 41. Because it’s high time you re-consider your anchor texts! www.link-assistant.com
  • 42. still relies on backlink anchor texts
  • 43. The famous example is Adobe.Com that (still!) ranks for "click here" solely due to the anchor texts in its links. www.link-assistant.com
  • 44.  Optimize the anchor texts of internal links for semantically relevant keywords  Check external links' anchors to make sure they are relevant enough  Surround the links with keywords and their synonyms. www.link-assistant.com
  • 45. To learn more about Bali vacation packages click here. Our partners have great deals on Bali vacation packages. Here is a great website for those planning a trip to Bali. www.link-assistant.com
  • 46. ?
  • 47. Quite likely, that the new, relevancy-focused algorithm will make Google to your target users. www.link-assistant.com
  • 48.  See what types of search results appear on Google for your main keywords  Consider the possibility of getting a Google+ Local listing  Optimize your images for Google Images  Make videos and optimize them for YouTube www.link-assistant.com
  • 49.  Use Google+ for Google authorship, get listed in Freebase to increase your chances of hopping on the Knowledge Graph  Implement schema on your site Use Schema.org markup for Videos, Structured Data Markup Helper, Structured Data Testing Tool www.link-assistant.com
  • 50. To read the full Hummingbird Guide, please follow this
  • 51. Image credits White-necked Jacobin Schaars with Luis Suárez Pic by Phil Campbell Pic by Niccolò Caranti Pic by Alan Levine Pic by Paolo Mazzo Pic by Johnath Pic by Michael Gil Pic by Samuel John Pic by Carlos Luna Pic by Kevin Dooley Pic by Howard Lake Pic by AnnCam