Social games & mmo

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Social Media in Marketing course

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Social games & mmo

  1. 1. SOCIAL GAMES & MMO<br />
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  5. 5. Definition<br />Social Games: <br />Based on Social Platforms<br />Have to be multiplayer<br />Possible to interact with others directly or indirectly<br />MMO: Massively Multiplayer Online Game<br />Played on the internet<br />Large amount of players simultaneously interact with others in a virtual world<br />Can be played on many game consoles<br />Some can be played for free, most require monthly fee<br />
  6. 6. Special Elements of social games and mmo<br />Social Games:<br />Fun, appealing<br />Addictive<br />Engaging, emergent complexity<br />Mass marketability<br />Monetizable<br />Rewarding<br />Social<br />MMO Games:<br />Well designed character advancement<br />Constantly expanding content<br />Hall of Fame system/ PVP system<br />Quality crafting system<br />Strong community<br />
  7. 7. When is a good time to play social games and mmo?<br /><ul><li>When you are free from work or study
  8. 8. Looking for relaxing times with your computer
  9. 9. Being challenged by friends
  10. 10. Looking for another way of making money
  11. 11. New “channel” to do marketing</li></li></ul><li>Most played social games<br />
  12. 12. Most played MMO games<br />Those games have highest number of subscribers:<br />
  13. 13. Doing marketing on social games and mmo<br />How to let 239 Million users of Zyngaknow about 7-Eleven?<br /> and<br />How to motivate them to purchase 7-Eleven products?<br />
  14. 14. Follow me to see what they have been doing…<br />
  15. 15.  7-Eleven store on Yoville<br />7-Eleven store in real life <br />
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  17. 17. Those items are gifts for those who purchase products from 7-eleven stores<br />
  18. 18. References<br />www.yoville.com<br />www.7-eleven.com<br />www.insidesocialgames.com<br />www.socialtimes.com<br />www.radoff.com<br />www.blogspot.com<br />www.zynga.com<br />
  19. 19. Thank you very much for your time!<br />

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