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marcus evans linguarama
Language Training for Professionals

Global
Communication Skills
Specialist Group Programmes 2014
...
English for Marketing
Why should you attend?
In today’s global economy, multi-national companies continue to expand their
...
English for Lawyers
Why should you attend?
In todayÛs globalised marketplace, companies are increasingly working internati...
English for Legal Drafting
Why should you attend ?
Traditional legal language has developed in such a way that most legal ...
English for Project
Management
Why should you attend?
In todayÛs global economy, the responsibility for managing complex p...
English for Key Account
Managers
Why should you attend?
In this rapidly changing market place, it is essential for compani...
English for Corporate
Communications
Why should you attend?
In a competitive global marketplace and in the face of increas...
English for HR
Why should you attend?
In todayÛs globalised marketplace, companies are increasingly looking to improve
the...
English for PAs
and Secretaries
Why should you attend?
In todayÛs business world, where even small companies are working i...
English for Chief
Financial Officers
Why should you attend ?
TodayÛs Chief Financial Officer (CFO) is at the heart of a mo...
English for Finance
Why should you attend?
In today's global economy, multi-national companies manage assets and financial...
English for Purchasing
Managers
Why should you attend?
The role of purchasing makes a positive contribution to any organis...
English for International
Sales and Sales
Management
Why should you attend?
Few businesses can survive without an effectiv...
Effective English for
International Auditors
Why should you attend?
The role of the international auditor, internal or ext...
English for Medical
Professionals
Why should you attend?
When it comes to practising medicine or nursing in English, Medic...
English for Government,
Public Bodies and Diplomats
English is a key international language for inter-governmental relatio...
Writing Skills in English
Why should you attend?
As companies and organisations increasingly need to communicate effective...
English for Meetings
and Negotiations
Why should you attend?
In todayÛs global economy virtually all key roles within an o...
English for Presentations
Why should you attend?
In todayÛs global economy many different business roles within an organis...
English for Professional
Telephoning and Email Writing
Why should you attend?
Time poor professionals need to be able to e...
Effective Networking In English
Specialist Coaching For Professionals
Why should you attend?
Building meaningful, worthwhi...
English for the Energy,
Oil and Gas Industry
Why should you attend?
Energy and the oil and gas industry is a key market se...
English for Insurance
Professionals
Why should you attend?

Benefits to you:

With the recent consolidation of the insuran...
English for the
Pharmaceutical Industry
English for the Pharmaceutical Industry
The Pharmaceutical industry is an increasi...
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Business Communication Skills - Linguarama 2014

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• English for Finance
• English for Presentations
• English for Marketing
• English for Corporate Communications
• English for Project Management
• English for PAs and Secretaries
• English for Lawyers
• Writing Skills in English
• English for Meetings and Negotiations
• English for Logistics and Supply Chain Management
• English for International Sales and Sales Management
• English for International Auditors
• English for Key Account Managers
• English for Purchasing Managers
• English for Effective Networking
• English for the Energy, Oil & Gas Industry
• English for the Insurance Industry
• English for Professional Telephoning and Emailing
• English for Medical Professionals
• English for the Pharmaceutical Industry
• English for Legal Drafting
• English for Chief Financial Officers
• English for Diplomats and Public Service Officials

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Transcript of "Business Communication Skills - Linguarama 2014"

  1. 1. marcus evans linguarama Language Training for Professionals Global Communication Skills Specialist Group Programmes 2014 Function-specific English language courses for: PROFESSION SPECIFIC AREAS n Marketing n Lawyers n Legal Drafting n Project Management n Key Account Management n Corporate Communications n Human Resources n Assistants/Secretaries n Chief Financial Officers n Finance n Purchasing n International Sales and Sales Management n International Auditors n Medical Professionals n Diplomats and Public Service Officials linguarama BUSINESS COMMUNICATION SKILLS n Writing Skills n Meetings and Negotiations n Presentations n Professional Telephoning and Email Writing n Effective Networking INDUSTRY SPECIFIC TOPICS n The Energy, Oil and Gas Industries n The Insurance Industry n The Pharmaceutical Industry www.linguarama.com
  2. 2. English for Marketing Why should you attend? In today’s global economy, multi-national companies continue to expand their exposure through complicated and diverse marketing campaigns. To be successful, marketing strategies need to be tailored to a global marketplace as well as having to reflect differences in local markets. As a result, marketing campaigns require a much higher degree of international co-ordination to ensure that corporate, product and brand values are seamlessly aligned. Considering that many campaigns are planned, co-ordinated and even launched in English, it is becoming imperative for International Marketers to have a strong grasp of Marketing-related English. From planning campaigns to negotiating supplier contracts, excellence in English has become an invaluable skill. Turning Theory into Practice Key in our series of Specialist Group Programmes, this course encourages participants to share ideas and experiences in order to facilitate the development of communication skills in relevant marketing situations and contexts. The programme will be based around the needs of the participants, developing language skills through discussion, role-plays, presentations, vocabulary development, language analysis, negotiation practice all in the context of the core functions of a Marketing Professional. Practical language skills will be developed in the following contexts: Understanding the Language of Marketing n Discussing the marketing mix n Applying a marketing process n Designing a marketing plan n Analysing strategies and objectives n Conducting market research Knowing the Customer n Examining positioning strategies n Evaluating customer research n Drafting consumer questionnaires n Understanding the consumer n Discussing trends in B2B & B2C Conducting Effective Marketing Campaigns n Presenting a marketing campaign to clients and stakeholders n The language of persuasion n Evaluating campaign results Analysing Marketing Case Studies n Coca Cola n Dr Martens n The Coffee Company n Presenting your company case studies Functional language n Debating marketing and brand trends n Negotiating with clients, suppliers, stakeholders n Facilitating meetings effectively Benefits to you: n Improving your English language skills in a variety of marketing contexts n Developing your ability to communicate technical marketing terminology in English n Benchmarking your knowledge with other marketing professionals n Improving the skill and speed at which you read marketing documents n Discussing marketing case studies n Perfecting your skills in presenting marketing campaigns in English to be more persuasive and effective n Building on your skills in designing marketing plans and campaign documents in English n Increasing your confidence when dealing with clients, suppliers & colleagues in English face-to-face, on the phone or in writing n Fast tracking the development in your overall language ability Who should attend: Marketing professionals working in international marketing consultancies or multinational companies, who deal with international clients or collaborate on marketing campaigns with colleagues in English. The Use of English in Marketing Communications n Assessing the use of English in advertising n Discussing sales performance n Writing promotional copy n Analysing the role of direct marketing n The language of e-marketing linguarama Location: Stratford-upon-Avon - 5 day course, Monday – Friday Course Starting Dates: 10/02, 07/04, 21/07, 18/08, 15/09, 24/11 Course Fee: € 1775 Enrolment Fee: € 135 www.linguarama.com
  3. 3. English for Lawyers Why should you attend? In todayÛs globalised marketplace, companies are increasingly working internationally. Exposure to foreign legal systems and legislative processes is becoming commonplace and international lawyers are now required to communicate successfully in English using the appropriate legal language and terminology. Due to the international nature of legal work, a lawyerÛs ability to understand and communicate complicated legal processes and legislation in English is an invaluable skill providing a competitive advantage when operating in an international environment. Discussing Case studies n Examples of language used in breach of contract n Focus on property disputes Legal Language in Practice n Approaching the distribution agreement n Actively addressing the property dispute Turning Theory into Practice Examining Authentic Cases n Experiencing a visit to Old Bailey or Royal Courts of Justice n Conducting active analysis of cases n Analysing and debating written judgements Key in our series of Specialist Group Programmes, this course encourages participants to share ideas and experiences in order to facilitate the development of communication skills in relevant Legal situations and contexts. The programme will be based around the needs of the participants, developing language skills through discussion, roleplays, presentations, vocabulary development, language analysis, negotiation practice all in the context of the core functions of a Legal Professional. Language Development n Correct use of job-specific vocabulary n Grammar review n Developing your fluency n Accurate reading comprehension of case studies & legal drafts Practical language skills will be developed in the following contexts: Understanding the International Legal Systems n The background of the English legal system n Developing presentation skills to present core concepts of your countryÛs legal system n Understanding English terminology within the judicial system Fundamentals of English in Contracts n Understanding the nuances of English in contracts n Principles of drafting contracts n Applying the appropriate contractual terms n Interpreting English legal contracts n Using and understanding legal collocations n Successfully drafting contract clauses in English n Negotiating contract terms in English Developing English Writing Skills in Documents n Applying appropriate English in written letters of advice n Mastering the correct functional language n Examining forms of advice and recommendation n How to maintain consistency n Maximising the effect of concise English n Recognising the merits of archaic vs modern language linguarama Benefits to you: n n n n n Improving your English language skills in a variety of legal contexts Developing your ability to communicate technical legal terminology in English Benchmarking your knowledge with other legal professionals Improving the skill and speed at which you read legal documents Discussing case studies and presenting cases in English to be more persuasive and effective n Building on your skills in drafting legal letters, contracts and reports in English n Increasing your confidence when dealing with clients & colleagues in English face-to-face, on the phone or in writing n Fast tracking the development in your overall language ability Who should attend: Lawyers working in international law firms or multi-national companies who deal with international clients or discuss legal issues with colleagues in English. Lawyers moving into roles involving work on an international basis. Location: London - 5 day course, Monday - Friday Course Starting Dates: 03/02, 17/03, 28/04, 12/05, 20/10, 17/11 Course Fee: € 1775 Enrolment Fee: € 135 www.linguarama.com
  4. 4. English for Legal Drafting Why should you attend ? Traditional legal language has developed in such a way that most legal documents are incomprehensible to laymen and sometimes even to qualified lawyers. There are now, however, moves to reform legal language in order to make legal writing clearer and to make legal documents more useful to clients and colleagues. Non-lawyers expect to be able to understand what they sign and judges criticise and penalise poor drafting. This course aims to show that it is possible to express and explain complex ideas and arguments simply and clearly. Turning Theory into Practice This course looks at how legal English has developed in the past and at the current efforts to improve and simplify it. It encourages participants to analyse their own written work and helps them to improve their writing in terms of structure, style, grammatical accuracy and choice of vocabulary. The programme will be based around the needs of the participants, through a series of written tasks, with regular feedback and discussion of current trends in legal drafting. The course will focus on the following areas: The structure of a typical commercial contract n Layout and design n Standard clauses n Use of bullet points and tabulation n Provisos Punctuation for legal drafting n Capital letters n Commas, colons and semicolons n n n n n Use of Connectors Antiquated words Common legal pairings Foreign words Legalese and jargon Benefits to you n Improving the speed and skill with which you draft legal documents n Making your documents more user friendly n Expanding your range of typical contract vocabulary n Benchmarking your knowledge with other professional lawyers n Individual feedback on your specific drafting Who should attend ? n n n n n Lawyers from law firms Lawyers from international legal departments Paralegals Legal assistants All those involved in the drafting and amending of legal contracts Location: Linguarama London, in the heart of the City Duration: 3 day course, Monday - Wednesday Times: 09.15 – 12.15 and 13.45 - 17.15 Course Starting Dates: 10/03, 19/05, 13/10 Group size Maximum 4 Fee: € 1775 Grammar of contract drafting n Standard word order n Nouns instead of verbs n Use of modal verbs n Overuse of the modal verb ÚshallÛ n Prepositions Please note: This course can be provided as Individual Training. A tailored course can also be delivered in– house at your company premises. Please ask for details Clarity n Paragraph and sentence length n Negative structures n Elegant variation n Wordiness and redundancy Contract Vocabulary n Fixed Collocations n Differences between American and British English linguarama www.linguarama.com
  5. 5. English for Project Management Why should you attend? In todayÛs global economy, the responsibility for managing complex projects and/or becoming integrated into departmental or cross-functional project teams increasingly means working with spoken and written English. Project managers need the ability to communicate confidently with and understand colleagues, clients, suppliers and stakeholders at all levels of project responsibility. An understanding of the English language relating to project management theory, methodology and application is therefore essential. Turning Theory into Practice Key in our series of Specialist Group Programmes, this course encourages participants to share ideas and experiences in order to facilitate the development of communication skills in relevant project management situations and contexts. The programme will be based around the needs of the participants, developing language skills through discussion, role-plays, presentations, vocabulary development, language analysis, and frequent group and individual feedback - all in the context of the core functions of project management. English for Project Management is designed to develop and practise the language and skills required to manage projects in an international business context. There will be a focus on delivering the English language skills necessary for people management in order to ensure successful control and delivery of projects. The course is driven by practical experience and relevant industry case studies making our English for Project Management training dynamic and applicable. Practical language skills will be developed in the following contexts: Methodologies, tools and techniques of managing a project n English for Effective planning and realistic scheduling n Understanding project control and reporting systems in English n Applying English to appropriate project management methodologies and techniques n Using English to provide clear roles, responsibilities and accountabilities n English in change control n Network Diagrams Effective Communication n Project reporting in English n English for managing and informing internal and external parties involved in the project – clients, committees, boards and sponsors n Language for meetings and negotiations n Language for presenting information n Using English to communicate with remote teams linguarama The Principles of Project Management n Discussing what constitutes a project and what makes a successful project n Setting clear project objectives, goals and specifications in English n Using English to improve your contribution and effectiveness within a project team n Understanding why projects so often fail Managing the People n Building and managing successful project teams and working relationships in English n Discussing and defining the role and skills of the project leader n Language for motivation and for creating and contributing to a positive team culture n Delegating with confidence in English n The language of managing conflict and difficult situations n Planning and contributing to effective meetings in English n Developing your language and interpersonal communication skills Language development n Grammar clinic n Tense Review n Project management vocabulary review n Fluency development Benefits to you: n Improving your English language skills in a variety of project management contexts n Developing your ability to communicate technical project management terminology in English n Benchmarking your knowledge with other project managers n Discussing case studies n Increasing confidence when using English n Fast tracking the development of your overall language ability n Developing language skills applicable across functions and responsibilities and key to the progression of your career Who should attend: Project Managers wishing to improve their English in order to communicate effectively with clients, suppliers and colleagues in English face to face, on the phone or in writing. Location: Cheney Court - 5 day residential course, Monday - Friday Course Starting Dates: 17/02, 12/05, 20/10, 01/12 Course Fee: includes full board accommodation at our Residential Training Centre Cheney Court Enrolment Fee: € 135 www.linguarama.com
  6. 6. English for Key Account Managers Why should you attend? In this rapidly changing market place, it is essential for companies to acquire and then retain the clients that are most important to them. Key Account Management and the development of key accounts is vital to an organisationÛs success. Very often key account management involves multiple relationships with people of different nationalities: English is the key language for creating and maintaining long-term business relationships. Turning Theory into Practice One of our Specialist Group Programmes, ÚEnglish for Key Account ManagementÛ encourages participants to develop their language skills by sharing ideas and experiences in relevant key account management contexts. The course will be based around the needs of the participants, developing language skills through discussion, role-plays, presentations, vocabulary development and language analysis all within the context of key account management. Practical language skills will be developed in the following contexts: What is Key Account Management n The profile of a key account n Selling and account management – the difference n Role and responsibilities of the account manager n Identifying key accounts Customer Profile and Position n Understanding customer needs n English for asking appropriate questions n Techniques for effective information gathering in English Planning a Key Account Strategy n Carrying out a SWOT and PESTLE analysis of your key account n Carrying out a SWOT and PESTLE analysis of your competitors n Looking at where major areas of impact can be addressed n Differentiating your offer From Relationship to Partnership n Communicating effectively with key accounts n English for socialising n Cultural considerations n Forecasting and predicting n The elements of persuasion Teamwork to Support Key Accounts n Planning how to support your key accounts n Identifying and overcoming internal barriers that prevent quality n Motivating staff with a positive team culture Benefits to you: n Improving your English language skills in a variety of key account management contexts n Developing your ability to communicate effectively and persuasively with key accounts n Benchmarking your knowledge with other key account managers n Discussing and sharing experiences and strategies with other professionals n Building on your skills in presentations, meetings and negotiations n Increasing your confidence when dealing with clients and colleagues in English n Fast tracking the development in your overall language ability Who should attend: Professionals involved in the development and management of key accounts, who deal with international clients and who wish to advance their practical English language skills in a key account management context. Location: Stratford upon Avon – 5 day course, Monday - Friday Course Starting Dates: 24/02, 05/05, 07/07, 11/08, 08/09, 13/10, 01/12 Course Fee: € 1775 Enrolment Fee: € 135 Relationship Management n Influencing and negotiating with multiple contacts n Networking with your account n English for effective meetings n English for effective presentations n Giving advice and making recommendations linguarama www.linguarama.com
  7. 7. English for Corporate Communications Why should you attend? In a competitive global marketplace and in the face of increasing business pressures, it has never been more important to communicate effectively with external and internal audiences. Successful communications are increasingly central to the management of an organisationÛs reputation in all its forms. TodayÛs communications professionals and PR managers increasingly need to be able to use spoken and written English competently and confidently. Whether it is to explain ideas and strategies to stakeholders or to bring staff onboard through a period of change, excellent English skills allow you to communicate directly with your audience ensuring maximum impact for your message. Turning Theory into Practice Key in our series of Specialist Group Programmes, this course encourages participants to develop their language skills in relevant corporate communications and PR situations and contexts. The interactive programme is designed to develop and practise the language and skills required to communicate effectively in a range of international business contexts. Our highly experienced trainers ensure that the programme will be based around the needs of the participants, developing language skills through vocabulary development, language analysis, grammar reviews, discussion, role-plays, presentations and frequent group and individual feedback. Practical language skills will be developed in the following contexts: The Key to Effective PR and Communication Programmes in English n How to organise and clarify your message in English n Using English language persuasively with colleagues n Discussing how to identify your key audiences and understand their needs n Using English in the media Developing Corporate Communications n Discussing the elements of a corporate communications programme n Dealing with the press in English n Role-playing interviews in specific situations e.g. disaster / recovery / crisis n Analysing case studies Effective Media Relations n Understanding the media and their needs n Taking control of media situations and interviews n The key to writing and presenting successful press releases linguarama Crisis Management n Anticipating and handling issues and situations in English n Crisis and issues management in English n Improving external relations and enhancing your organisationDs reputation Practical Application n Filmed role plays with analysis and feedback assessment n Applying your knowledge through practical case study analysis n Building skills to gain the most from effective media relations n Individual and group feedback Language Development n Vocabulary for Corporate Communications n Grammar clinic n Tense Review n Fluency development Benefits to you: n Improving your English language skills in a variety of corporate communications and PR contexts n Discussing the communication strategy-building process with other professionals and how you can apply it to your communication scenarios n Increasing confidence when using spoken and written English n Improving key English skills to gain the most from effective media relations n Benchmarking your knowledge with other project managers n Developing practical corporate communications tools that you can immediately use in all aspects of your role n Practising applying your skills with feedback from our trainers and your peers n Fast tracking the development of your overall language ability Who should attend: Those with responsibility for planning and executing corporate communications and PR campaigns and who wish to advance their practical English language skills in a corporate communications environment. Location: Cheney Court - 5 day residential course, Monday – Friday Course Starting Dates: 17/03, 02/06, 04/08, 06/10, 17/11 Course Fee: includes full board accommodation at our Residential Training Centre Cheney Court Enrolment Fee: € 135 www.linguarama.com
  8. 8. English for HR Why should you attend? In todayÛs globalised marketplace, companies are increasingly looking to improve the efficiency of core HR practices right across the spectrum. Recruitment and retention processes; talent management; training and development processes; these areas are becoming more and more centralised. To facilitate this change, HR Professionals not only need to become skilled at understanding all HR processes, they need to understand how to communicate specific HR terminology and methodology in effective business English. Turning Theory into Practice Key in our series of Specialist Group Programmes, this course encourages participants to share ideas and experiences in order to facilitate the development of communication skills in relevant Human Resources situations and contexts. The programme will be based around the needs of the participants, developing language skills through discussion, role-plays, presentations, vocabulary development, language analysis, negotiation practice all in the context of the core functions of an HR Professional. Practical language skills will be developed in the following contexts: Understanding the Role of HR n The concept of the company organigram in English n Facilitated discussion about place and role of HR in your company/country n Staff planning n Succession planning Enhancing Recruitment Processes n Advertising for maximum ROI accurately in English n Establishing objectives and pre-planning n Identifying the best candidates through effective CV screening n Interviewing approaches and techniques: recruitment, exit interviews and critical incidents n Establishing terms and conditions of service in English n Introducing successful Induction processes Achieving an Empowered and Motivated Workforce n Improving staff motivation through effective use of appraisal systems n Conducting constructive appraisal interviews n Constructing staff development plans n Negotiating performance based salaries: the win-win scenario n Providing 360° feedback for maximum effect n Using Emotional intelligence in conflict management n Conducting targeted employee surveys Successful employment practice n Analysing cultural aspects of employment n Assessing the challenges of employing globally n Determining conditions of service n Formulating employment contracts in English n Monitoring employeesÛ conduct linguarama Implementing Corporate Wide Training Strategies n Conducting corporate needs analysis n Developing a strategic corporate wide training plan in English n Developing a consultancy approach to sell the strategy in the organisation n Implementing the strategy n Applying project management tools for planning The Art of Downsizing/Rightsizing n Managing change and resistance to change n Developing consultation processes and collaborative relationships n Handling the redundancy process Mergers and Acquisitions n Identifying corporate culture n What to do when cultures clash n Successfully integrating HR processes and systems n Introducing job rotation Language development n Grammar review n Tense review n Vocabulary development n Language for meetings and negotiations n Persuading, presenting, negotiating, questioning techniques, influencing skills, expressing opinions Benefits to you: n n n n Improving your understanding of all HR processes Developing your ability to communicate technical HR terminology in English Benchmarking your processes with other HR professionals Advancing your English oral and writing skills in expressing business arguments in an HR context n Fast tracking the development in your overall language ability Who should attend: HR Professionals needing to improve their ability to communicate in English on HR related issues and needing to develop a better understanding of HR terminology in English for improved results. Location: Cheney Court – 5 day residential course, Monday - Friday Course Starting Dates: 13/01, 24/02, 28/04, 09/06, 30/06, 04/08, 18/08, 08/09, 29/09, 27/10, 17/11, 01/12 Course Fee: includes full board accommodation at our Residential Training Centre Cheney Court Enrolment Fee: € 135 www.linguarama.com
  9. 9. English for PAs and Secretaries Why should you attend? In todayÛs business world, where even small companies are working internationally, the role of Personal Assistant/Secretary requires the ability to communicate effectively in English, either internally with colleagues or externally with clients or suppliers. Increasingly there is a need for Personal Assistants and Secretaries, who are in charge of their managerÛs agenda, to be able to make arrangements, organise meetings, write emails and letters, take minutes – all in English, the language of international business. They need to communicate with colleagues, clients and suppliers in English which is clear and well-structured. Improving your communication skills in English will enable you to perform your role more effectively and to help your colleagues more efficiently. Turning Theory into Practice Key in our series of Specialist Group Programmes, this course encourages participants to develop their language skills in situations and contexts relevant to their professional work. The programme will be based around the needs of the participants, developing language skills through practical application, vocabulary development, language analysis, active listening practice, relevant role-plays and frequent group and individual feedback. Participants will also discuss the Cultural Aspects of their roles and of dealing with people from many nationalities. Practical language skills will be developed in the following contexts: The Role of the PA/Secretary n Defining and developing the role of the PA/Secretary n Describing the most important challenges & how to overcome them n Planning for development Effective Communication n Interacting with others n Defining and developing the role of the PA/Secretary n Relevant vocabulary for different company functions (HR/Finance etc) n Making plans and diary arrangements Dealing with visitors n Welcoming, Introductions and Greetings n Making small talk n Checking and clarifying arrangements Organising a conference or event n Planning the event n Writing to participants and delegates n Circulating information n Collating requirements n Clarifying requirements – ordering equipment n Dealing with the Venue – precise and clear instructions n Complaints and apologies linguarama Communicating in writing n Emails and short notes n Formal and informal letters n Report writing n Diplomatic language n Clarity and conciseness n Summarising and concluding n Taking minutes of a meeting n Writing up the minutes Telephoning n Simplicity and clarity n Pronunciation n Making suggestions and proposals n Taking notes and messages n Using your voice effectively Practical application n Relevant role-plays and practice n Individual and group feedback n Sharing ideas and experiences with others n Discussion of Cultural factors when dealing with other nationalities Benefits to you: n n n n n Improving your English language skills in contexts relevant to your role Recognising the key functions of your role Receiving individual feedback on your language skills Perfecting your skills in English to be more effective and efficient in your job Building on your skills in preparing meetings, business trips, conferences and other events n Increasing your confidence when using English with visitors and colleagues n Fast tracking the development in your overall language ability Who should attend: Personal Assistants and Secretaries who need to improve their English skills to work more effectively and efficiently in an international environment. Location: Stratford-upon-Avon – 5 day course, Monday - Friday Course Starting Dates: 20/01, 17/03, 14/04, 26/05, 07/07, 4/08, 15/09, 13/10, 10/11 Course Fee: £1775 Enrolment Fee: £135 Location: London – 5 day course, Monday to Friday Course Starting Dates: 06/01 10/02, 10/03, 07/04, 19/05, 16/06, 14/07, 11/08, 08/09, 06/10, 03/11, 01/12 Course Fee: € 1775 Enrolment Fee: € 135 www.linguarama.com
  10. 10. English for Chief Financial Officers Why should you attend ? TodayÛs Chief Financial Officer (CFO) is at the heart of a modern organisation. The role of the CFO is central to the day-to-day successful operation of the company. Financial skills and analytical capabilities remain fundamental requirements of the CFOÛs role. Following the credit crunch and the financial downturn, however, the new CFO has had to learn a new set of skills and gain fresh insights into a range of other more general company functions – such as strategic and operational risk management, information, integration and strategy development. Thus the role of CFO carries a heavy responsibility. Not only is it in charge of the financial wellbeing of the company, but it has increasingly also become the natural home of other more general and challenging subjects, such as corporate social responsibility and sustainable development. Turning Theory into Practice Fluency and accuracy in the English language is now a basic requirement, especially for senior partners, directors, managers and upwardly mobile staff in any internationally focussed company. In addition, CFOs must be capable of performing extremely well in a number of internal and external settings. Board level interactions, handling senior colleagues, dealing with shareholder questions, learning to tell convincing stories about your companyÛs successes and the challenges of the sector in which it operates, dealing with the media – these can now all be essential functions for the CFO. Practical language skills will be developed in the following contexts. Understanding the role of the CFO n The role of the CFO, and the relationship with the CEO, the Board and shareholders. Presenting to investors and other stakeholders n Supporting the management team in the development of strategy. n Managing company processes n Financial management n Risk: identifying, recording and mitigating risk n The relationship with government and regulators n The changing role of the CFO Buying and selling companies n Mergers and Acquisitions n Postmerger integration: common pitfalls n The role of banks and other professional institutions n Valuation methods n Writing your Information Memorandum Company startups n Raising finance n Dealing with the entrepreneur n Sources of finance: angel investors, Private Equity, bank loans n Writing your prospectus Pure finance functions n Reporting: management accounting/financial accounting n Annual reports including company statements: P&L account (income statement); balance sheet; cashflow statement n The annual budget round n Managing the budgeting process (internal negotiation) n Internal reporting n Capital expenditure Commercial functions n Supplier/Supply chain management n Contracting specialist functions n Outsourcing company operations n Project appraisal: breakeven models, IRR models, hurdle rates Sustainability and Corporate Social n Responsibility n Understanding national and international requirements n Trends in legislation Media relations n Handling a press or TV interview n Telling a convincing story of your companyÛs successes Who should attend n Senior professionals currently in a CFO position n Senior professionals preparing to move into a CFO position n Board level professionals or senior managers wanting to understand more about the finance and risk functions in a variety of organisations Benefits to you n Improving your English language performance by building confidence and skills n Simulating advanced professional situations, such as Board‐level discussions, client negotiations,interviewing n Developing and consolidating financial language and terminology common in finance and general management functions n Reflecting on, and practising, discussions with internal and external partners n Benchmarking your knowledge with other senior professionals Location: London – 5 day course, Monday - Friday Course format: This course is available in two formats 1 Group Training on Specific dates: Maximum Group size 4 Course Starting Dates: 19/05, 28/07, 20/10 Fees: € 1775 per week plus € 135 enrolment 2 Tailored Individual Training: One - to - one training This course will include the elements above but will be focused on the specific areas relevant to the participant Course Starting Dates: courses can start on any Monday Fees: € 3395 per week plus € 135 enrolment Accommodation: we can recommend hotels near the London training centre Please note: This course can also be delivered in‐house at your company premises. Please ask for details. linguarama www.linguarama.com
  11. 11. English for Finance Why should you attend? In today's global economy, multi-national companies manage assets and financial resources worth billions. As the global economy diversifies, so companies need to become more effective in managing the financial health of subsidiaries in diverse and complex international markets. In addition, global investors carefully analyse quarterly financial reports and companies who communicate improved performance successfully can expect further investment. As the global economy increases its reliance on English as the global language of finance, so CFOs, Financial Controllers and Financial Directors need to master their understanding of written and spoken English within the context of their roles. Whether it is handling major shareholders and investors or addressing the financial media at results time, excellence in English has become an invaluable skill. Turning Theory into Practice Key in our series of Specialist Group Programmes, this course encourages participants to share ideas and experiences in order to facilitate the development of communication skills in relevant financial situations and contexts. The programme will be based around the needs of the participants, developing language skills through discussion, role-plays, presentations, vocabulary development, language analysis, negotiation practice all in the context of the core functions of a Finance Professional. Practical language skills will be developed in the following contexts: Understanding the Vocabulary of International Finance n Successfully presenting the business accounts n Understanding the framework of the business cycle n Describing accurately financial trends n Assessing terminology associated with bad debt and debt recovery n Analysing the vocabulary of recession and its implications n Comparing American vs. British terminology – common mistakes n Discussing currency variations and forms of money Reporting Successfully n Understanding the correct use of English within financial reports n Drafting emails and letters to reflect financial events n Discussing the terminology of takeovers and mergers n Examining examples of company reports Applying Role Plays n Mastering the language of persuasion n Expressing strong opinions and recommendations n Successfully addressing Risk Describing Company Performance n Comparing Company performance quarter to quarter n Describing and presenting company performance to investors and media n Successfully addressing the future – financial uncertainty & financial projections n Discussing the regulatory environment Language Development n Finance Specific Vocabulary n Grammar clinic n Complex pronunciation n Reading and interpreting the financial press n Perfecting the language of lobbying and persuasion n Developing effective written English Benefits to you: n n n n n n Improving your English language skills in a variety of financial contexts Developing your ability to communicate technical financial terminology in English Benchmarking your knowledge with other finance professionals Improving the skill and speed at which you read financial documents Discussing financial case studies Perfecting your skills in presenting financial reports and information in English to be more persuasive and effective n Building on your skills in drafting financial letters, emails and reports in English n Increasing your confidence when dealing with clients & colleagues in English face-to-face, on the phone or in writing n Fast tracking the development in your overall language ability Who should attend: Financial professionals working in international consultancies, audit firms or multinational companies, who deal with international clients or discuss financial issues with colleagues in English. Financial professionals responsible for presenting financial information to international investors and the financial press. Location: London – 5 day course, Monday - Friday Course Starting Dates: 10/02, 17/03, 12/05, 23/06, 21/07, 13/10, 24/11 Course Fee: € 1775 Enrolment Fee: € 135 linguarama www.linguarama.com
  12. 12. English for Purchasing Managers Why should you attend? The role of purchasing makes a positive contribution to any organisation. Increasingly, as purchasing becomes an international function, the role of English becomes more vital. This programme has been designed to enhance participantsÛ abilities to communicate in English in essential purchasing situations using appropriate, clear and accurate English. It has been created specifically to meet the needs of all those involved in purchasing at all stages of the process. Turning Theory into Practice One of our series of Specialist Group Programmes, this course encourages participants to share ideas and experiences in order to develop their communication skills in relevant situations and contexts. The programme will be based around the needs of the participants, developing language skills through discussion, role-plays, presentations, vocabulary development and language analysis in relevant business contexts. Practical language skills will be developed in the following contexts: Business skills n Presenting and explaining pivotal aspects of the purchasing role and key processes n Negotiating more effectively using a variety of negotiation tools in English n Forecasting future demand and making predictions about trends n Making sense of finance n Fluency practice and vocabulary development n Feedback on accuracy and pronunciation The purchasing role within organisations n Purchasing models n Indirect/direct purchasing n Purchasing/procurement n Changing trends Relationship management n Communicating effectively with business partners n Understanding and evaluating needs of suppliers, buyers, and internal customers of the purchasing function n Negotiating more effectively in English n Analysing and measuring performance Making sense of finance n Financial and budget considerations n Forecasting future trends Benefits to you: n Improving your English language skills in contexts relevant to your role in purchasing and procurement n Developing your ability to communicate information across sectors in English n Benchmarking your knowledge with other purchasing professionals n Discussing case studies n Building on your skills in presenting technical information and negotiating more effectively in English n Increasing your confidence when dealing with clients and colleagues in English n Fast tracking the development in your overall language ability Who should attend: Purchasing and procurement professionals working in international roles or multi-national companies Location: Stratford upon Avon – 5 day course , Monday - Friday Course Starting Dates: 17/02, 28/04, 28/07, 06/10, 17/11 Course Fee: € 1775 Enrolment: € 135 Competition n Global factors n Competitive advantages Price and cost n Influencing factors n Outsourcing Purchasing process n Various stages of the purchasing process including analysis of theoretical models of purchasing linguarama www.linguarama.com
  13. 13. English for International Sales and Sales Management Why should you attend? Few businesses can survive without an effective, highly-motivated sales force with professional sales people driving sales and experienced management leading them forward. With increasing globalisation, sales forces and management must operate across national and cultural boundaries often using English as the common communication tool. It is increasingly important for sales professionals to be able to understand and communicate sales specific information with colleagues, clients and prospective clients using clear and effective business English. Turning Theory into Practice This course encourages participants to develop their language skills in situations and contexts relevant to their professional work. The content will be based around the needs of the participants, developing language skills through language analysis, role plays and practice situations, vocabulary development and group and individual feedback. Practical language skills will be developed in the following contexts: Understanding the Language of Sales n n n n n n Discussing the structure, roles and responsibilities of the sales force Characteristics of successful sales personnel Cross cultural differences Prospecting and pipeline management Features vs. Benefits Matching the sales cycle to the buying cycle Effective Communications n n n n n n English language for sales meetings Product presentations in English Asking and answering questions effectively Language of agreeing, disagreeing, persuading and influencing Objection handling Negotiating with prospects linguarama Telephone skills n Calling prospects n Using your voice effectively n Simplicity and clarity Language Development n n n n Sales/Marketing specific vocabulary development Grammar review Fluency development Pronunciation Benefits to you: n Perfecting your skills in English to be more persuasive and effective in sales contexts n Developing your ability to communicate sales information in English n Developing your ability to communicate your sales proposition both internally and externally n Sharing ideas with other professionals n Fast tracking your overall English language ability n Increasing your confidence when dealing with clients & colleagues in English face-to-face, on the phone or in writing n Improving your English language skills for greater success in sales meetings and negotiations n Individual and group feedback on your language skills n The opportunity for sales role-plays and practice with other sales professionals Who should attend: Sales staff, sales managers and directors who wish to improve their English language skills in the context of sales. Location: London - 5 day course, Monday - Friday Course Starting Dates: 07/04, 16/06, 06/10, 10/11 Course Fee: € 1775 Enrolment Fee: € 135 www.linguarama.com
  14. 14. Effective English for International Auditors Why should you attend? The role of the international auditor, internal or external, has never been more important. The ability to communicate successfully in English in order to understand, question, explain, discuss, warn, advise and report effectively is crucially important when you are dealing with colleagues, suppliers or clients. If you want to express yourself more rapidly, clearly, diplomatically and precisely, the Effective English for Auditors course is for you. Following the recent compliance reforms, the world of auditing has changed rapidly. Recent international corporate scandals and financial failures have highlighted the importance of the auditing process. To maintain a competitive edge in the current economic downturn, multi-national companies need to: 1. lower the costs of their operations 2. deliver greater value to their customers. The global economy is now reliant on English and, to help clients achieve their objectives, auditors need to ensure that they understand written and spoken English and that they can convey their meaning clearly and efficiently. Turning Theory into Practical Language Skills One of our successful series of Specialist Group Programmes, this Effective English for Auditing course will boost your ability to understand and participate in discussions and meetings about recent developments in the field of audit. You will be encouraged to share your ideas and experiences of international audit with participants from other countries and countries. The course will be designed around the specific needs and objectives of each group, so that you will extend your range of relevant language. We will develop your language skills for practical use through discussion, role plays, presentations, vocabulary development, language analysis and negotiation practice, all in the context of the core functions of an international auditor. Areas covered include: Understanding the Vocabulary of International Audit n Auditing Principles n International Standards of Auditing n Sarbanes-Oxley Reporting n Business Risk Management n Corporate Fraud n Mandatory and Voluntary Disclosure n Challenges Facing Auditors in the IT Environment n Corporate Governance and Ethical Standards Applying Role Plays n Questioning and Discussing Results and Performance n Advising and Warning on Controls and Processing Systems Weaknesses n Analysing and Presenting Cost Saving Opportunities n Adopting Principles and Tools to drive Cost Reductions and Process Improvements Company Performance n Describing Company Structure n Analysing and Presenting Financial Statements n Reporting on Company Performance n Measuring Audit Processes against Best Practice Language Development n Audit Specific Vocabulary n Grammar Clinic n Complex Pronunciation n Reading and Interpreting the Financial Press n Perfecting the Language of Advising, Warning and Recommending n Developing Effective Written English Benefits to You n n n n n n n n n n n Improving your English language skills in a variety of audit contexts Developing your ability to use audit terminology in English Benchmarking your knowledge with other auditors Improving the skill and speed with which you read financial documents Discussing and exchanging opinions on audit case studies Perfecting your skills in presenting financial reports and information in English Expressing yourself more persuasively and effectively Building on your skills in drafting financial letters, emails and reports Increasing your confidence when dealing with clients and colleagues Sounding more credible when communicating face-to face, on the phone or in writing Accelerating the development of your overall communicative competence Who should attend? Internal or external auditors in multinational companies, audit firms, international consultancies and organisations who deal with international clients or colleagues and who need to communicate more effectively on financial and management issues. Location: London - 5 day course, Monday – Friday Course Starting Dates: 28/04, 09/06, 01/09, 03/11 Course Fee: € 1775 Enrolment Fee: € 135 Reporting Successfully n Examining Company Reports n Reporting Standards n Writing Clear and Concise Audit Reports n Drafting Emails and Letters to advise on Best Practice linguarama www.linguarama.com
  15. 15. English for Medical Professionals Why should you attend? When it comes to practising medicine or nursing in English, Medical professionals often have concerns about lacking English language skills hampering their ability to communicate effectively with their patients. Our course has been designed with the support of medical professionals (both practising doctors and nurses) and addresses the question of effective, confident communication with patients, fellow doctors and practice managers and staff. Turning Theory into Practice One of the Linguarama series of Specialist Group Programmes, this course encourages participants to share ideas and experiences in order to develop their communication skills in relevant situations and contexts. The programme will be based around the specific needs of the articipants, developing language skills through discussion, role-plays, presentations, vocabulary development and language analysis in professional contexts. Practical language skills will be developed in the following contexts Professional skills n First contacts, putting the patient at ease; Asking questions (medical history) n Checking and clarifying (symptoms/diagnosis) n Giving advice, reassuring n Explaining processes and procedures clearly (treatment plans) n Using colloquial terms n Understanding different accents, talking to non-native speakers of English n Dealing with difficult patients n Giving bad news n Accent reduction (clarifying pronunciation errors) where necessary Vocabulary development n Anatomy, health, illness n Prescription/medication n NHS – healthcare in the UK n Healthcare systems in other countries n DoctorsÛ surgeries/hospitals n Private medical care n Modern medical practice in my country n General practice and responsibilities Cultural skills n Cultural factors in treating patients n Culture and behaviour n Recognising our own culture n Adapting our behaviour n The cultural iceberg Benefits to you n Improving your English language skills in contexts relevant to your role within medicine n Benchmarking your knowledge with other professionals n Discussing case studies n Building on your skills in presenting specific cases in English n Increasing your confidence when dealing with patients or practice/hospital management or staff in English n Fast tracking the development in your overall language ability Who should attend? n n n n n Medical professionals Medical professionals Medical professionals Medical professionals Medical professionals research groups who who who who who need to improve their English plan to work internationally use English regularly in their work are planning to move to English speaking countries are involved in international working parties and Location: Linguarama Training Centre Stratford upon Avon Course: 5 day course, Monday – Friday Course starting dates: 17/02, 24/03, 05/05, 16/06, 07/07, 01/09, 13/10, 10/11, 01/12 Course Fee: € 1775 Enrolment: € 135 Language development n Fluency practice and vocabulary development n Focus on effective communication between yourself and patients, n Discussing issues with practice management and staff n Feedback on accuracy and pronunciation linguarama www.linguarama.com
  16. 16. English for Government, Public Bodies and Diplomats English is a key international language for inter-governmental relations, for NGOs and for public bodies of many different types. The ability to contribute to meetings and debates, chair meetings, persuade people to your point of view is an essential tool for Diplomats, Government Representatives, Members of Parliament, Civil Servants and those on international working parties – among many others. Who is this course for? n n n n n n n Diplomatic personnel Government employees International agency staff Those working in international diplomacy People engaged in international working parties Those on fact-finding tours All those working internationally in the public or NGO sector Why should you attend? This course will enable you to take part in meetings, discussions, debates, working parties and information exchanges with confidence, fluency and persuasiveness. The programme will develop language skills through discussion, role-plays, presentations, vocabulary development, language analysis and frequent group and individual feedback. There will also be many opportunities to participate in discussions and debates with other professionals. Aims and benefits of this programme n To be more confident when using English in a diplomatic setting in order to help create a professional representation of your organisation, party or country n To develop the language to chair, participate in and conduct meetings and discussions in an international environment n To be able to use more appropriate diplomatic language during negotiations, especially when resolving conflict n To build on vocabulary used when discussing trade, business, economics, current and foreign affairs n To make clearer, more effective speeches and presentations on a wide range of topics n To develop language used when socialising and entertaining foreign guests n To write clear and concise emails The course will include topics from the following areas and will be based on the needs of the participants of each group. Effective communication n Reporting back to colleagues with descriptions of complex international issues n Introducing yourself, your function, your targets n Describing the role and scope of your organisation, political group or working party n The language and procedures of meetings n Taking part in complex negotiations n Language for presenting information n Reporting adverse events, asking about implications, giving advice n Introducing yourself, your function, your targets International meetings n Formal / Informal meetings n Chairing a meeting n Preparing opening statements n Asking for input n Giving opinions n Listening to detailed discussions n Responding to questions and suggestions n Making effective speeches linguarama International negotiations n Preparing your opening statement n Stages of a negotiation n Establishing your parameters n Agreeing and disagreeing n Making offers and suggestions n Understanding each otherÛs position n Red lines and compromises n Reaching agreement International presentations n Preparing your content n Planning your presentation n Understanding your audience n Dealing with questions n Handling negative reactions n Closing and summarising Written communication n Reading complex reports in English n Reading for gist n Writing emails – formal and informal n Summarising and reviewing Outside the formal workplace n Welcoming guests n Introductions and greetings n Hosting major events n Socialising n Networking n Small talk Language development n Grammar clinic n Tense review n Vocabulary building n Fluency development n Building listening skills Benefits to you: n Improving your professional English skills through discussing relevant, challenging topics n Developing your ability to participate in complex and detailed discussions in English n Benchmarking your knowledge with other professionals from the same field n Discussing relevant, challenging case studies n Increasing your confidence in English n Developing language skills which could be key to career progression Location: Cheney Court – 5 day residential course, Monday – Friday Course starting dates: 24/03, 14/07, 20/10 Course Fee: including full board accommodation at our Residential Training centre Cheney Court Enrolment: € 135 www.linguarama.com
  17. 17. Writing Skills in English Why should you attend? As companies and organisations increasingly need to communicate effectively across international borders the requirement for precise and effective written communication gains increasing importance. Staff at all levels need to improve their written skills to ensure their communication is clear, precise, consistent and correct. Emails, business letters, financial reports and memos need to convey their message and meaning clearly and efficiently. Turning Theory into Practice Our Specialist group Programme “Writing Skills in English” encourages participants to look at their written work and helps them to improve their techniques in terms of expression, tone, formality and style. The programme will be based around the needs of the participants, developing language skills through a series of writing tasks encompassing a range of appropriate styles, tone and register. There will be regular feedback on each participant’s work and opportunities to revise and improve their output. Analysing “ Writing Skills” n Discussing a variety of styles n Exploring different registers n Analysing specific documents n Spoken vs. written language n Understanding tone and register A n n n n n Using plain English n Making your document more modern and up-to-date n Avoiding archaic phrases and content n Ensuring clarity in style Language Development n Specific writing techniques n Accuracy in both spoken and written English n Grammar clinic n Reading skills to improve awareness of tone and style Benefits to you: n n n n n n Improving your English language writing skills in a variety of contexts Developing your awareness of different types of documents Becoming aware of appropriate tone, style and register for a range of applications Improve the speed with which you produce written documents Increasing your ability to ‘self-correct’ Providing you with practical tools to help you to continue to improve your writing skills after the programme n Fast tracking your overall language ability n Increasing your confidence when writing reports, emails and businessrelated documents Who should attend: Model for Writing English Clarity Conciseness Correctness Consistency Cohesion This programme is for staff working in an international environment who have to deal with documents in English and have to write reports, letters and emails; professional staff responsible for providing information and ideas to their colleagues and clients in a clear, effective and unambiguous format. Participants will generally have a good standard of English, approximately Linguarama Level 2.0 or above. Functional English Looking at the functions regularly used in business letters and reports eg. n Making reference n Using polite phrases and transition markers n Making recommendations n Focusing attention n Offering assistance Location: Stratford-upon-Avon – 5 day course, Monday - Friday Course Starting Dates: 06/01, 27/01, 17/03, 12/05, 14/07, 25/08, 27/10, 15/12 Course Fee: € 1775 Enrolment Fee: € 135 Creating a Cohesive document n Referring to other documents n Signposting and emphasis markers n Ensuring consistency linguarama www.linguarama.com
  18. 18. English for Meetings and Negotiations Why should you attend? In todayÛs global economy virtually all key roles within an organisation require the ability to communicate effectively in Meetings and Negotiations, either internally with colleagues or externally with clients or suppliers. Increasingly there is the need for this communication to be in English, the international language of business. It is important to be able to communicate with colleagues, clients and suppliers in English which is clear, well-structured and persuasive. Effective English in Meetings and Negotiations has become an invaluable skill. Being aware of the cross cultural aspects of International Meetings and Negotiations is also a vital factor in being successful. Understanding, managing and agreeing the expectations of participants will contribute to the success of a meeting. Turning Theory into Practice Key in our series of Specialist Group Programmes, this course encourages participants to develop their language skills in situations and contexts relevant to their professional work. The programme will be based around the needs of the participants, developing language skills through practice Meetings and Negotiations, vocabulary development, language analysis, active listening practice, extensive role-plays and frequent group and individual feedback. Participants will also discuss the Cultural Aspects of meetings and their expectations of how meetings work and the associated decision-making process. Practical language skills will be developed in the following contexts: The Role of Meetings n Analysing cross-cultural aspects n What should the meeting achieve? n Evaluating what makes a successful Meeting n Golden rules for success Preparing the meeting n Preparatory documentation n Establishing aims n Key principles and stages n Agreeing the outcome n Defining your bottom line Chairing a meeting n Managing the process n Dealing with conflict n Using diplomatic language n Challenging and defending an opinion n Summarising and concluding Negotiations n Applying the golden rules of negotiation n Phrases used in negotiation n Setting parameters n Making concessions n Assertion vs aggression n Proposing and bargaining Practical application n Role-plays and practice negotiations n Individual and group feedback n Recording for self-assessment n Discussion of inter-cultural factors Benefits to you: n Improving your English language skills for greater success in meetings and negotiations n Recognising the key stages of a negotiation n Individual feedback on your language skills n Perfecting your skills in English to be more persuasive and effective n Building on your skills in preparing for the meeting and anticipating the language necessary n Increasing your confidence when using English with clients and colleagues n Increasing your awareness of working successfully in a cross cultural environment n Fast tracking the development in your overall language ability Who should attend: Professional and business people who need to use English in international meetings and negotiations and wish to do so more effectively and persuasively. The Language of Meetings n Opening and closing meetings n Agreeing and disagreeing n Clarifying your position and asking for clarification n Interrupting and dealing with interruptions n Active listening skills – tone and meaning n Non-verbal communication – body language linguarama Location: Cheney Court - 5 day residential course, Monday – Friday Course Starting Dates: 06/01, 27/01, 17/02, 03/03, 24/03, 07/04, 05/05, 26/05, 16/06, 07/07, 28/07, 11/08, 01/09, 22/09,13/10, 03/11, 24/11, 08/12 Course Fee: includes full board accommodation at our Residential Training Centre Cheney Court Enrolment Fee: € 135 www.linguarama.com
  19. 19. English for Presentations Why should you attend? In todayÛs global economy many different business roles within an organisation require the ability to communicate information and ideas successfully and persuasively in English in a wide variety of contexts and situations. Increasingly there is the need to communicate this information in English to an international audience. It is important to be able to communicate formally with colleagues, clients and stakeholders in English which is clear, well-structured and persuasive. Making effective presentations in English has become an invaluable skill. Turning Theory into Practice Key in our series of Specialist Group Programmes, this course encourages participants to share ideas and experiences in order to facilitate the development of presentation skills in situations and contexts relevant to their professional work. The programme will be based around the needs of the participants, developing language skills through practice presentations, vocabulary development, language analysis, group discussion and frequent group and individual feedback – all in the context of the making professional presentations. Practical language skills will be developed in the following contexts: Understanding Presentations n Defining and re-defining the objectives of presentations n Looking at key components of successful presentations n Evaluating what makes a successful presentation – planning, structure, delivery? Knowing your audience n Who are you presenting to? How do you establish rapport? n What are their expectations? n What do they already know? n Anticipating audience reaction and planning your response Preparing a presentation n Establishing and conveying your message n Organising content – writing scripts, editing material and using notes to emphasise key points n Preparing visuals – content, design, clarity n Signposting stages n Managing your presentation time effectively n Cross-cultural check list – taking into account cultural differences Delivering the Presentation n Analysing verbal and non-verbal contributions n Improving your confidence and stance n Fine tuning your body language n Delivering effective introductions n Being persuasive n Creating an impact n Emphasis, repetition and softening n Adopting clear and concise English n Signposting language n Pronunciation and voice work n Articulation, intonation and stress when presenting in English n Referring to visuals n Making recommendations linguarama Advanced Presentation techniques n Tripling n Using rhetoric n Exploiting contrast Ending the Presentation n Effective endings n Summarising and concluding Dealing with questions n Establishing rapport – how to maintain attention and interest n Survival tactics – handling interruptions and objections n Techniques for dealing with difficult questions n Clarifying and rephrasing Practical application n Regular mini-presentations n Individual and group feedback n Video-recording and playback for self-assessment n “ Watch and analyse – Discuss and improve” Benefits to you: n n n n n Improving your English language and Presentation skills in a relevant context Benchmarking your skills with other professionals Individual feedback on your presentation skills Perfecting your skills in presenting in English to be more persuasive and effective Building on your skills in designing and preparing presentations tailored to your audience n Increasing your confidence when presenting to clients, colleagues and stakeholders in English in a variety of scenarios: sales presentations, board meetings, conferences, committees n You leave the course with a check list to help you continue self-evaluation and improvement n Fast tracking the development in your overall language ability Who should attend: Professional and business people who need to present information in English and wish to do so more effectively and persuasively. Location: London - 5 day course, Monday - Friday Course starting dates: 20/01, 03/03, 07/04, 26/05, 07/07, 04/08, 29/09, 27/10, 24/11 Course Fee: € 1775 Enrolment: Fee € 135 Location: Cheney Court - 5 day residential course, Monday - Friday Course Starting Dates: 10/02, 10/03, 21/04, 12/05, 30/06, 21/07, 25/08, 22/09, 10/11, 15/12 Course Fee: includes full board accommodation at our Residential Training Centre Cheney Court Enrolment: Fee € 135 www.linguarama.com
  20. 20. English for Professional Telephoning and Email Writing Why should you attend? Time poor professionals need to be able to ensure that their messages, whether delivered by telephone or Email, can be delivered quickly and understood clearly. In order to do this, you need to ensure a high level of language knowledge and a keen awareness of the culture of the person you are communicating with. In todayÛs world this is more challenging and more important than ever. This highly practical English course is designed to provide you with the language, techniques and confidence to write effective emails and communicate effectively by telephone. This turns complex, time consuming tasks into straightforward, enjoyable activities Turning Theory into Practice One of our successful series of specialist group programmes, the professional telephoning and Email writing course writing course enables participants from all areas of business to develop their ability to talk on the telephone and writing skills for emails. For the Email content, participants will be given a pre-course writing task and the course will then be tailored to deal with their specific needs and priorities. Participants will look at the principles of effective writing, be provided with standard phrases to enable them to write more accurately and efficiently and then put the principles and language into practice during targeted writing tasks. The telephoning component of the course will focus on cultural differences in communication and look at standard phrases to use on the telephone, together with strategies for checking and clarifying, interrupting and dealing with interruptions. This will be followed by practical telephone role plays and individual feedback. The pre-course writing task will activate language and prepare you for your course. Relevant learning and continuing-to-learn strategies introduced throughout the course will maximise your progress before, during and after your course. Suitable tailored and published materials will be used, with recommendations for self-study material. Benefits to you: n n n n n n Making telephoning and emailing in English simpler and more productive Increasing your range of functional language for emails and telephoning Improving your English language skills in contexts relevant to your role Developing your ability to write clearer and more concise emails more quickly Practising work-related language through relevant role-plays Increasing your confidence when dealing with clients and colleagues in English in face-to-face and telephone situations n Fast tracking the development in your overall language ability n Improving your self-correction techniques Who should attend? This course is ideally suited to those professionals who need to write Emails, communicate by telephone and take part in conference calls on a regular basis in the work-place. Location: London and Stratford Upon Avon – 5 day course, Monday – Friday Course starting dates: London: 24/02, 02/06, 08/09 Stratford: 07/04, 14/07, 20/10 Course fees: € 1775 Enrolment fee: € 135 Core subject areas will include: n Key functional language for Emails and telephoning n Diplomatic and persuasive language n Vocal clarity and impact n Review and consolidation of grammatical accuracy n The Principles of effective writing: clarity, conciseness, consistency, cohesion, correctness and courtesy n Strategies for developing effective listening skills n Cultural awareness: the UK and the international context linguarama www.linguarama.com
  21. 21. Effective Networking In English Specialist Coaching For Professionals Why should you attend? Building meaningful, worthwhile, long-term relationships is the key to successful business. Who you know can be as important as what you know. This is why networking skills are so important. By improving your ability to network effectively you will create a pool of contacts (customers, suppliers, peers and mentors) that you can call upon to make your business run more smoothly. The skills you will develop on this course will help you to build good relationships with your colleagues and existing clients as well as help to expand your list of contacts. People like to do business with people they trust and even in this electronic age there is still no substitute for meeting someone face to face. We will give you clear guidance on how to use English effectively in order to establish new long-term contacts. The skills you develop here will enable you to network effectively in a range of situations from dinner parties to conference coffee breaks, from chance meetings with influential people to networking online, from “ breaking the ice” in meetings to starting negotiations effectively. Turning Theory in Practice This course encourages participants to develop their language skills in situations and contexts relevant to their professional work. The programme will be based around the needs of the participants, developing language skills through language analysis, role-plays and practice situations, vocabulary development and group and individual feedback. Practical language skills will be developed in the following contexts. The principles of networking n Make the first minute count n Ask the right questions to get the information you need to start building relationships n “ Work the room” n Build extensive, long-lasting relationships n Create strategies for following-up contacts n Network online n Entertain contacts n Break the ice and building rapport in meetings n Convince people to your way of thinking in negotiations Language Development n Language of suggestion, explanation and persuasion n Diplomatic and idiomatic language n Polite tense forms n Language of referral and follow-up n Question formation (rhetorical, leading, open and closed) n Effective writing techniques n Language for meetings and negotiations n Vocal clarity and persuasive intonation Benefits to you: n Increase your confidence and perfect the language needed for making small talk, socialising and networking effectively with business associates from all cultures. n Learn how to follow up business opportunities in a confident and professional manner. n Develop different strategies to ensure your meetings and negotiations begin and end effectively n Maximise your opportunities to build relationships by analysing what makes an effective networker, from body language and use of voice to language that you use. n Share ideas and experiences with other professionals n Practise your networking techniques in role-plays with guidance and feedback from experienced and qualified business trainers. Who should attend: This course is of interest to all business professionals who need to establish and maintain business relationships, both within their organisation and outside it. It is of particular interest to people who are in client facing and leadership positions. The skills developed during this course will also be of use to anyone who works as part of or leads a team. Location: London 5 day course, Monday - Friday Course Starting Dates: 24/02, 28/04, 02/06, 14/07, 08/09, 27/10 Course fees: € 1775 Enrolment fee: € 135 Effective communication n Develop interpersonal communication skills - including an introduction to NLP n Explore the form and significance of diplomatic language n Raise awareness of intercultural communication n Establish a good rapport n Expand range of English expressions used for a variety of networking situations including initiating and ending conversations, exchanging business cards etc n Develop strategies for dealing with sensitive issues, e.g. overcoming communication breakdowns or barriers linguarama www.linguarama.com
  22. 22. English for the Energy, Oil and Gas Industry Why should you attend? Energy and the oil and gas industry is a key market sector in the globalised economy today. English is the international language of co-operation throughout large parts of the sector. New technologies, climate change, resource depletion, the rapid growth in demand from industrialising countries in Asia, energy security and the liberalisation of markets are all issues which are both widely discussed in society and underpin the framework within which the energy industry operates. This course will give you the language and the confidence, not only to discuss such issues coherently but also to operate more effectively in your specific role in English. Turning Theory in Practice This course encourages participants from the oil and gas industry to develop their communication skills in relevant situations and contexts. The programme will be based around the needs of the participants, developing language skills through discussion, role-plays, presentations, vocabulary development and language analysis in contexts relevant to the Energy, Oil & Gas sectors. Practical language skills will be developed in the following contexts: Understanding the vocabulary of the Energy and Oil and Gas Industry n Power generation n Energy sources (hydrocarbons, renewables, nuclear) n Sectors and markets n The legislative and governmental framework n Competition and deregulation Oil and Gas Industry Issues n Environment n Health and safety n Sales, marketing and service n HR (recruitment, secondment, retention, development) n Supply and demand, energy security, strategy Talking Technical n Grids, transmission and distribution n Energy efficiency n Processes and technical issues n Trends and technological developments Business Language Skills for Use in the Oil and Gas Industry n Presenting information n Forecasting n Describing trends n Describing processes n Negotiating n Taking part in meetings Historical Oil and Gas Case Study n A detailed analysis of conflict and compromise between industrial and environmental interests in the oil and gas industry Benefits to you: n n n n n Improving your English language skills in contexts relevant to your role Developing your ability to communicate information across sectors in English Benchmarking your knowledge with other oil and gas industry professionals Discussing oil and gas industry case studies Building on your skills in presenting technical information in English related to the oil and gas industry n Increasing your confidence when dealing with clients and colleagues in English n Fast tracking the development in your overall language ability Who should attend: Energy industry professionals working in oil and gas Industries in international environments or multi-national companies, who deal with people from all over the world, whether clients or colleagues in English Location: London and Stratford-upon-Avon – 5 day course, Monday - Friday Course Starting Dates: Stratford-upon-Avon: 20/01, 24/03, 09/06, 04/08, 08/12 London: 17/02, 28/04, 07/07, 01/09, 03/11 Course fees: € 1775 Enrolment fee: € 135 Language Development n Fluency and vocabulary development n Feedback on accuracy and pronunciation linguarama www.linguarama.com
  23. 23. English for Insurance Professionals Why should you attend? Benefits to you: With the recent consolidation of the insurance industry, it is a more international sector than ever. This means that those who wish to excel in insurance fields need to have English language skills of the highest quality in order to meet client expectations. Increasing your understanding and accurate use of insurance English terms Improving your English language skills in contexts relevant to your role Developing your ability to draft clearer and more concise reports and other documents Practising work-related language through relevant role plays Increasing your confidence when dealing with clients and colleagues in English in face-to-face and telephone situations n Benchmarking your knowledge against other insurance industry professionals n Fast tracking the development in your overall language ability n Improving your self-correction techniques This highly practical Insurance English course is designed to meet your insurance language and communication needs. The course will give you the language and the confidence to operate more effectively in your specific role in English as well as allowing you to develop your insurance specific vocabulary, ability to deliver presentations and effectively meet the needs of your English speaking clients. n n n n n Turning Theory into Practice Who should attend? This course encourages participants from the Insurance Industry to develop their communication skills in relevant situations and contexts. The programme will be based around the needs of the participants, developing language skills through discussion, role-plays, case studies, presentations, vocabulary development and language analysis in contexts relevant to the Insurance Industry. This Insurance English course is ideally suited to insurance professionals who require a tailored insurance English solution with relevant, interactive practice of insurance business communication skills in small groups of the same level and with shared objectives. The programme is flexible and tailored to the specific personal/ organisational needs of each client. However, core subject areas for the Insurance English course will include: Location: London – 5 day course, Monday to Friday Course starting dates: 17/03, 21/07, 06/10 Course fees: € 1775 Enrolment fee: € 135 n n n n n n n n Key insurance language and terminology Business communication skills specific to your position Tools for effective written communication Discussion of current and relevant insurance topics and issues to build fluency and confidence in speaking Strategies for developing effective listening skills Review and consolidation of grammatical accuracy Vocal clarity and impact input A broader knowledge of the workings of the London market You will prepare a presentation on your role and your companyÛs role in theinsurance industry as a pre-course task, which will allow you to demonstrate the level of English you already have and prepare you to study. Relevant learning and continuing-to-learn strategies are introduced throughout the course, allowing you to maximise your progress before, during and after your course. Suitable tailored and published materials will be used throughout your course, with recommendations for self-study material. linguarama www.linguarama.com
  24. 24. English for the Pharmaceutical Industry English for the Pharmaceutical Industry The Pharmaceutical industry is an increasingly global business. English is the International language for Research and Development, Marketing, Packaging, Sales and Management. The ability to communicate in English in a business context has become an invaluable skill for all levels of management within this global industry. This course is one of a range of 5‐day intensive programmes designed to improve your ability to communicate effectively in English with colleagues, clients and your peer group. Why should you attend? The course will encourage participants to share ideas and experiences to develop key communication skills in relevant management and business situations within a Pharmaceutical context. The programme will develop language skills through discussion, role‐plays, presentations, vocabulary development, language analysis and frequent group and individual feedback. Opportunity will also be given to participate in a discussion forum with other professionals from the same industry. Methodologies, tools and business processes in the Pharmaceutical Industry n Developing the language needed in the context of drug discovery and drug development n Defining in English the challenges, risk and cost of innovation within the industry n Using English to discuss competition between Pharma companies and the advantages and disadvantages of “ Me‐too” drugs n Practising the English needed to discuss good pharmaceutical practice including quality assurance controls, regulatory documentation and audit mechanisms n Building language to discuss issues around applying for drug patents and patent protection n Using English to discuss pre‐clinical and clinical trials and testing n Developing vocabulary to discuss mergers, acquisitions and comarketing of drugs and the controversies behind marketing and lobbying of drugs in general Managing and working with colleagues at home and across borders n Discussing standard operational practice and suggesting corrective action n Asking for and giving opinions, finding solutions and managing disagreements n Describing a process and getting and requesting information n Making suggestions in a meeting and responding to questions n Reporting adverse events, asking about implications, giving advice Language development n Grammar clinic n Tense review n Vocabulary building n Fluency development n Writing emails n Building listening skills Benefits to you n Improving your business English language skills while talking about relevant, challenging topics in your professional area n Developing your ability to participate in complex discussions in English n Benchmarking your knowledge with other professionals in the Pharmaceutical Industry n Discussing relevant, challenging case studies n Increasing your confidence in English n Developing language skills in your profession which could be key to career progression Location: Cheney Court – 5 day residential course, Monday – Friday Course Starting Dates: 03/02, 17/03, 19/05, 21/07, 18/08, 06/10, 17/11 Course Fee: including full board accommodation at our Residential Training Centre, Cheney Court Enrolment: € 135 Effective communication n Reporting back to colleagues solutions to complex industry issues n Introducing yourself, your function within the industry and your projects n Language for meetings and negotiations n Language for presenting information Working in the Pharmaceutical Industry n Identifying the constituent parts of the business n Discussing at the growth of the industry itself in the developing world n Looking at the challenges to the Industry and the image it has to the outside world linguarama www.linguarama.com

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