2009 CORPORATE PRESENTATION

Officina 83,
Turin

MERITOCRACY,
LEADERSHIP,
COMPETITION,
BEST-IN-CLASS PERFORMANCE
AND DELIVERING ON PROMISES:
THESE ARE THE FIVE
CORE PRINCIPLES,
THE FIVE FUNDAMENTAL
PILLARS THAT GOVERN
THE PROFOUND CULTURAL
CHANGE THAT HAS TAKEN
PLACE AT FIAT.
Sergio Marchionne
Chief Executive Officer, Fiat Group
5

6 7

THE FIAT GROUP
PLANNING THE FUTURE
Building a business is not just a question of technology or financial resources,
PLANNING THE FUTURE
of machines or investment. It is first and foremost a question of people,
culture, ability and commitment and the ability to see the future as a great
opportunity for all.
Active for over a century, the Group has transformed its vocation for
automobiles into a strong commitment to all forms of mobility for people
and goods: from cars to trucks, agricultural tractors, marine engines,
aeronautical engines and space launchers.
In recent years the Group has undergone a profound cultural change which
permeates every aspect of the organisation. And today, Fiat is not only
the largest industrial business in Italy and a major international group,
it is an enterprise which has taken its future back into its own hands.
“THE WORLD WE LIVE IN This courage and desire to change have been rewarded and, in 2008,
the Group achieved remarkable results, some beyond expectations.
REINVENTS ITSELF DAILY.
The numerous awards and recognition received are acknowledgement of
THE PROBABILITY THAT THE those results. But the greatest demonstration of recognition is every time a
FUTURE WILL REPLICATE THE customer places his trust in Fiat by buying one of our cars, trucks or tractors.
PAST IS PRACTICALLY ZERO.”
Sergio Marchionne
CEO, Fiat Group
9

GROUP STRUCTURE
AGRICULTURAL AND TRUCKS AND
AUTOMOBILES CONSTRUCTION COMMERCIAL COMPONENTS AND PRODUCTION SYSTEMS
EQUIPMENT VEHICLES
FIAT GROUP MASERATI FERRARI CNH IVECO FIAT MAGNETI TEKSID COMAU
AUTOMOBILES POWERTRAIN MARELLI
TECHNOLOGIES
(100%) (100%) (85%) (89.3%) (100%) (100%) (100%) (84.8%) (100%)

OUR RESULTS
1 GROUP
+36%
I N I N V E S TM E NT
7 OPERATING SECTORS
21 DIFFERENT COMMERCIAL BRANDS
Revenues by business
10.2% 1.2%
Revenues Trading pr
ofit
2008 VS 2007 118 R&D CENTRES (in millions of euros) (in millions of euros)
17.9%
49.2%
59,380
190 COUNTRIES WHERE FIAT HAS COMMERCIAL 51,832
58,529
ACTIVITIES
3,233 3,362
203 PLANTS 21.4%
1,951
633 COMPANIES AUTOMOBILES
AGRICULTURAL AND CONSTRUCTION EQUIPMENT
10,000 SUPPLIERS TRUCKS AND COMMERCIAL VEHICLES
2006 2007 2008 2006 2007 2008 COMPONENTS AND PRODUCTION SYSTEMS
14,500 PEOPLE DEDICATED TO INNOVATION
OTHER BUSINESSES
33,300 NEW HIRES
198,348 EMPLOYEES
2,152,500 PASSENGER CARS AND LIGHT With revenues in excess of €59 billion in 2008, the Fiat Group was one of the
€3.4 COMMERCIAL VEHICLES DELIVERED
€18,686,000 FOR SOCIAL INITIATIVES
most vibrant and dynamic industrial groups internationally. Group results were,
in fact, in line with stated targets. The level of success achieved in just a few years
was the product of an extremely ambitious plan of industrial restructuring and
BILLION €91,000,000 FOR TRAINING
cost containment. In 2005, the Group turned the corner and returned to profit.
The improvement continued in 2006 when, after a hiatus of 5 years, Fiat was once
IN TRADING again able to distribute a dividend to shareholders. In 2008, despite weak global trading
PROFIT €1,986,000,000 FOR RESEARCH AND DEVELOPMENT conditions, the Group recorded its highest ever trading profit, with an increase of
€129 million or 4% over the previous year. In addition, the Group’s trading margin
€59,380,000,000 IN REVENUES improved to 5.7% and a net profit of €1.7 billion was achieved.
12 13

CORPORATE GOVERNANCE
LEADERSHIP COMMITMENT
LEADERSHIP COMMITMENT
Today the Fiat Group is headed by a team of leaders that has embraced
the challenge of the new and learned to dare. Their commitment is based
on full application of certain fundamental values such as trust, achievement
of results, respect of cultural diversity and social responsibility.
Luca Cordero di Montezemolo
Chairman The Group’s system of corporate governance has always been at
the forefront with the principles of transparency and fairness guiding
conduct throughout the Group. The Code of Conduct adopted by
the Group serves as the foundation for the establishment and monitoring
of internal procedures and all principal documents relating to the governance
and management of the Group are voluntarily disclosed.
“ALWAYS DO RIGHT; THIS
WILL GRATIFY SOME PEOPLE
AND ASTONISH THE REST.”
BOARD OF DIRECTORS
Mark Twain
The Board of Directors has the fullest powers for the ordinary and
extraordinary management of the Company: it establishes operating
John Elkann guidelines, delegates and revokes powers, examines and approves strategic,
Vice Chairman industrial and financial plans and transactions having a material impact
on the operating performance and financial position of the Group.
It also ensures that all decisions made by the Group are undertaken
with the maximum transparency and fairness and in full adherence
with principles governing potential conflicts of interest.
Sergio Marchionne
Chief Executive Officer
15

TAKING PRIDE IN THEIR KNOW-HOW
THE SECTORS
TAKING PRIDE IN THEIR KNOW-HOW
Fiat’s activities are focused in the automotive sector: it designs, produces
“IF YOU HAVE JUST DEVELOPED and sells cars, trucks, tractors, combine harvesters, excavators, engines,
A GREAT PRODUCT, YOUR NEXT TASK components and production systems.
IS TO DEVELOP A BETTER ONE TO MAKE
THE FIRST ONE OBSOLETE. IF YOU This choice of strategic focus has enabled the Group to target its energy
DO NOT, SOMEONE ELSE WILL.” and investment, constantly developing new solutions and models which
are appreciated by customers the world over.
Don Tapscott,
The Digital Economy To ensure the best and most rapid response to changes in demand
in international markets, the Group’s operating activities are organised
into 7 different Sectors through which Fiat is present worldwide.
17

AUTOMOBILES

Lancia is an elite and exclusive brand. It offers elegant models which adapt
to everyday life and its ample range has something to offer even the most
sophisticated tastes: from the Ypsilon, now also available in the Momo
Design Sport version, to the Musa, the most sold MPV in Italy, and the Phedra.
2008 saw the launch of the Delta, an historic Lancia model which represents
the brand’s return to the mid-sized sedan segment. And this year, 1,000
units of the limited edition, Ypsilon Versus, created in collaboration with
the Versace Group, will go on sale.
One of the founders of the European auto industry, Fiat has
2.15 more than a century of history during which it has produced Fiat is synonymous with creativity, versatility and dynamism. Its models
over 90 million passenger cars and light commercial vehicles offer technological solutions for maximum practicality without sacrificing
the uniqueness of “Made in Italy” design, the source of many success stories
and its models have won the title of “Car of the Year” 12 times.
MILLION This Sector includes the activities of Fiat Group Automobiles,
such as the Fiat 500. Its wide range includes agile city cars, such as the
Panda, compact and midsize cars, such as the Grande Punto and the Bravo,
the innovative Fiat Qubo, the brand’s first “free space” vehicle, and models
VEHICLES Ferrari and Maserati. It has manufacturing sites located in such as the new Croma, an evolved station wagon concept which has
SOLD
Italy, Poland, Brazil and Argentina and its industrial activities increased Fiat’s presence in the D segment. In 2008 the Group activity
also include joint ventures and licensing agreements in was mainly centred on the development of environmentally-friendly cars
France, Turkey, Egypt, South Africa, India, China and Russia. such as the Grande Punto Natural Power, dual-powered by gasoline and
natural gas. The Pur-O2® brand was also introduced and will be used
Fiat Group Automobiles designs, produces and sells automobiles on cars with minimum environmental impact.
under the Fiat, Alfa Romeo, Lancia and Abarth brands, and
light commercial vehicles under the Fiat Professional brand. Alfa Romeo symbolises sportiness, technology, elegance and comfort in a
Each brand has its own unique identity, specific and recognizable single design as demonstrated by the entire range: from the more traditional
features and distinct commercial and marketing practices. models such as the 147 and 159, to those with a more dynamic, aggressive
and compact line such as the Alfa Spider, the Brera and the limited edition
8C which inspired the brand new MiTo, the sportiest compact available in
Europe. This exclusive model was awarded the “Auto Europa 2009” title.
Relaunched two years ago, the Abarth brand is synonymous with grit and
sporting spirit. The Scorpion marque has reestablished all of its traditional
activities, but with a modern interpretation. The first model launched
by the brand was the Grande Punto, followed in 2008 by the 500 Abarth
and limited edition Assetto Corse.
Light commercial vehicles are sold under the Fiat Professional brand.
It is a point of reference for customers seeking productivity, ease of use
and low consumption. From the Fiorino (in Cargo, Combi and passenger-only
versions) to the Scudo (including the Panorama version) and the Ducato,
Fiat offers vehicles able of satisfying every work or leisure requirement.
The success of all of these models was given further recognition recently
with the Fiorino being selected “International Van of the Year 2009”.
20 21

Maserati has returned to the limelight. In fact, 2008 provided Ferrari has no need of an introduction. Its claim to fame is
further confirmation of the Trident marque’s financial and its Formula One success: 16 times winner of the Constructors’
commercial success and the new models launched during championship and 15 times winner of the Drivers’ championship.
the last two years have enabled this prestigious manufacturer
MC12 to achieve its ambitious targets. FORMULA 1 And, obviously, it is renowned the world over for cars which
15
are unique in design, technology and luxury and which represent
DRIVERS’
This success was built on producing luxury sedans equipped the best in Italian technology and craftsmanship.
WINS THE with the most advanced technology and recognisable for TITLES
FIA GT
their unmistakably elegant line, as demonstrated by the From the 599 GTB Fiorano, a high-performance coupé,
16 TITLE S
latest model releases: from the automatic version of the CONSTRUCTORS’ to the Ferrari F430, also available in a Spider Bio Fuel version,
Quattroporte to the GranTurismo and the Quattroporte to the latest models including the new California, the company’s
CHAMPIONSHIP Sport GTS. first ever 8-cylinder coupé-cabriolet with front-mounted
engine, and the limited edition 430 Scuderia Spider 16M.
Maserati’s sporting achievements are also noteworthy:
this past season, the MC12 was once again the winner
of the FIA GT Championship, where it contributed
to capturing both the Team and Driver titles.
22 23

AGRICULTURAL AND CONSTRUCTION
EQUIPMENT

AGRICULTURAL EQUIPMENT
CNH is a global leader in the production and sale Case IH, which manufactures a wide range of tractors, combine harvesters
of agricultural equipment (tractors, combine harvesters and balers, includes in its product line up a number of four wheel drive
11
THOUSAND
and grape harvesters) and one of the leading producers
of construction equipment (excavators, loaders,
telehandlers and backhoes).
products with engines up to 600 hp. New Holland Agriculture is one of
the world’s leading producers of agricultural equipment and the number one
brand in Italy. The brand is highly committed to supporting the potential
of biofuels in agriculture and offers engines which can run on 100% biodiesel
CNH was created in 1999 through the merger for its entire range. Finally, in Europe the Sector also operates through
DISTRIBUTORS IN
of two top manufacturers with world-renowned brands, Steyr, the leading tractor manufacturer in the Austrian market for past
160 COUNTRIES New Holland NV and Case Corporation. Today 60 years, whose products are positioned in the “premium” segment, where
the company operates through six different brands the Company has a 20% market share in Europe.
and two business units. Four global brands -
New Holland Agriculture, Case IH Agriculture,
CONSTRUCTION EQUIPMENT
New Holland Construction, Case Construction -
and two regional brands - Steyr for agricultural
Case Construction, which has been active in the industry for nearly 170
machinery and Kobelco for construction equipment.
years, produces various types of equipment - such as skid steer loaders,
backhoes, high powered excavators and wheel loaders - designed
to operate in extreme climate conditions or high-risk applications/areas.
In 2008, the Brand launched numerous new products and models with
upgraded engines. New Holland Construction boasts a range of quality
products conforming to the highest safety standards which are the result
of 200 years of history and experience of the prestigious brands on which
its business was founded. It has succeeded in acquiring a global presence
with its complete range of earthmoving equipment and has a network of
800 dealers and more than 2,100 points of sale in 100 countries. In 2008,
it launched the Blade Runner, a combination excavator/bulldozer equipped
with the revolutionary INDR system which reduces noise and dust.
Finally, Kobelco offers a range of products in the American markets which
are distinct for their state-of-the-art technology: from wheel and crawler
excavators to loader backhoes, from forklifts to graders and dumpers.
26 27

TRUCKS AND COMMERCIAL VEHICLES

Iveco designs and produces: buses and trucks to transport tens of millions
of people and tonnes and tonnes of goods; vehicles to operate in the world’s
10 NEW
most remote areas, from the deserts to the Alaskan tundra, and enter caves
and mines and move enormous quantities of heavy material, such as rock
and mud; vehicles to respond to major emergencies such as fires, floods,
4,600
MODELS IN
earthquakes and explosions; and vehicles, such as fire-fighting equipment,
for emergency services and demanding peace-keeping missions. The Group’s SERVICE
LOCATIONS IN
30 MONTHS Trucks and Commercial Vehicles Sector boasts a century long tradition: in
1901, the Company presented two omnibuses and a tow truck for firefighters 100 COUNTRIES
at the World’s Fair in Milan. Since then, it has taken enormous steps forward
in innovation and technology, two priorities which the Group has always put
at the forefront. Iveco, created in 1975 from the merger of five European
commercial vehicle producers, today offers a comprehensive range of products.
Iveco is a leader in road transport: it designs, manufactures and sells a
complete series of light (2.8 to 6 tonnes gross weight), medium (6 to 16
tonnes) and heavy (over 16 tonnes) commercial vehicles both for on-road
and off-road use. Last year, Iveco debuted the new Eurocargo, a medium-
segment truck available in both on-road and 4x4 versions, and two original
light off-road vehicles: the Massif, for professional use, and the Campagnola
which represents a return of the historic off-road vehicle produced by Fiat
for more than 35 years. Finally, 10 Daily vehicles with dual diesel/electric
powerplants were delivered to one of the leading global courier companies.
The Sector is a key player in the fire fighting and emergency response
segment through the Iveco Magirus brand and is world leader in
ladder-equipped vehicles, in particular.
Iveco Astra is synonymous with strength and versatility with a range of
vehicles able to access the most impenetrable caves and mines and move
large quantities of heavy material. In 2008, Iveco Astra launched the large
RD50 rigid dumper, which has an effective payload capacity of 50 tonnes.
Iveco Irisbus is one of the principal European manufacturers of collective
transport solutions. Vehicles recently introduced include the Crossway Low
Entry, a bus with low-entry access for intercity service, and the Crealis,
a luxury coach which offers several innovative interior and exterior features.
30

COMPONENTS AND PRODUCTION SYSTEMS

The Components and Production Systems business area groups together
F32
four Sectors which are strategic to the Group: FPT Powertrain Technologies,
Magneti Marelli,Teksid and Comau.
FPT Powertrain Technologies Sector carries out all of the Group’s activities
in propulsion and transmission systems for passenger cars, light, medium
and heavy vehicles, buses, and agricultural and construction equipment.
FPT also develops solutions for the marine segment as well as in the
DIESEL
power generation field. Approximately 3,000 highly specialised technical OF THE YEAR
personnel work for the Company in the research and engineering of innovative
technologies. More than 40 patents are filed each year, underscoring the
quality and seriousness of this commitment. Last year, FPT contributed to
the development of many new products launched by the Group, including
Euro 5 diesel engines for the Fiat Bravo and Lancia Delta, a new natural
gas/gasoline dual-powered 1.4-litre engine for the Fiat Grande Punto
and production of the Start&Stop system for the Fiat 500 Pur-O2® .
Magneti Marelli is an international company that designs and produces all
the components and systems which form the “nerve centre” of a vehicle.
Its products include: lighting, electronic systems, engine control units,
exhaust systems, suspensions and shock absorbers, plastic components,
motorsports and supply of spare parts to independent distributors.
During 2008, the company released dozens of new products including
components for the Lancia Delta, Alfa MiTo, Abarth 500 and Maserati
Gran-Turismo.
With more than 60 years of experience, Teksid is now the largest cast iron
foundry group in the world, with a production capacity of approximately
600 thousand tonnes per year. It produces engine blocks, cylinder heads
and other engine components, in addition to parts for transmissions,
gearboxes and suspensions. It also produces cylinder heads in aluminium.
Its customers include the world’s top automobile, truck, tractor and diesel
engine manufacturers.
Comau is a specialist in the design and production of industrial automation
systems for the automotive sector. It offers a wide range of solutions
for body welding and assembly systems as well as powertrain machining
and assembly systems. The company’s complex of activities includes:
engineering, logistics and management, manufacturing, installation,
production start-up and on-site maintenance of industrial equipment.
34

INNOVATION AND TECHNOLOGY
INNOVATING TO GROW
Innovating to grow as a company, to grow in our ability to make a difference
INNOVATING TO GROW
to all of our lives and in our desire to seek a more sustainable future.
When Fiat was founded in 1899, it was a modest business with only
€2
BILLION
24 cars being made in the first year.
In 2008, more than 2 million cars, 2 million transmissions, 2.5 million
engines and tens of thousands of commercial vehicles, tractors and units
of construction equipment were produced in our factories.
I N V E S TE D
The Group’s growth was built on its ability to create innovative models,
I N RE S E ARC H utilise state-of-the-art materials, invent technologies which use alternative
fuels, experiment with futuristic models, study and anticipate the needs
14,500
of millions of people and introduce its brands to consumers around
the world.
PEOPLE All of our Operating Sectors, with the support of research conducted by
DEDICATED TO
“THE FUTURE IS OF GREATER INNOVATION Centro Ricerche Fiat and Elasis, are investing significant resources in R&D.
INTEREST TO ME THAN THE The areas of application are numerous: ranging from automotive, in the
PAST, SINCE THAT IS WHERE most traditional sense, to electronics, telematics, information systems,
I INTEND TO SPEND preventive safety and respect for the environment. Only through a synergistic
THE REST OF MY LIFE.” vision is it possible to create mobility which has a truly human dimension.
Albert Einstein
37

Centro Ricerche Fiat
CRF is an international centre of excellence in research. It develops
unique solutions and supports technology transfer. It collaborates with
850 professionals and over 150 universities and research centres and more
than 1,000 industrial partners worldwide.
For more than 30 years it has actively supported the technological growth
1,000
of the Group and its partners. It has a vast array of technical know-how and a
series of state-of-the-art laboratories for testing powertrain systems, analysing
noise and vibrations, conducting driving simulation, developing new materials
and production processes, optoelectronics and micro-technology.
INDUSTRIAL In addition to its main location in Orbassano (Turin, Italy), CRF has three
PA RT N ER S regional centres located in Bari, Trento and Foggia. It also controls the Centro
Ricerche Plastoptica (CRP) in Udine, whose activities are focused on advanced
research in optics and plastics for lighting systems, and works in close collaboration
with the Centro Studi Sistemi di Trasporto (CSST) in Turin.
2,300 The outstanding results achieved by the Centre are evidenced by the 51 patent
applications made in 2008, bringing the total of patents registered to over 2,300.
PATENTS
REGISTERED
Focus
In recent years, research at CRF has concentrated on solutions for reducing fuel
consumption and polluting and noise emissions, and improving the efficiency,
aerodynamics and overall safety of vehicles.
Another area of analysis to which CRF is dedicating particular attention,
in collaboration with the Sectors, is the “EcoFactory” model whose objective
is to optimise energy consumption at plants and make industrial processes more
eco-friendly, including through increased use of ecological and recyclable materials.
Finally, in 2008 CRF participated in a revolutionary project: development
of a prototype multi-ecological city vehicle, the PHYLLA.This is the first ever
solar/hydrogen powered city car, which is fully recyclable and has zero emissions.
39

Elasis
Elasis is one of the largest research centres in Southern Italy and one of the most
advanced engineering companies in the automotive sector. Established in 1988,
it has become known as a dynamic, proactive international company.
It employs approximately 1,200 people at three centres in Pomigliano d’Arco,
Lecce and Turin. They are equipped with sophisticated design and modelling tools,
in addition to some of the most advanced instruments for physical
and virtual testing.
Elasis also has a high level of collaboration with universities, institutes
and chambers of commerce in Southern Italy through which it has
1,200
expanded the research and innovation value chain.
Focus
H IG H LY
QUALIFIED The name Elasis comes from the Greek word for impetus and signifies
the company’s drive toward the future, innovation and change.
PROFESSIONALS
With its capacity to integrate a large base of skills and technological
know-how, the centre conducts research in several strategic areas.
In particular, new production methodologies and processes to reduce time
to market, research to enhance vehicle performance, safety and versatility
and reduce environmental impacts, devices which aid in reducing traffic
congestion through the development of advanced telematic platforms.
Using its know-how in the automotive area, Elasis also produces technological
solutions for other industrial areas and applications.
41

SUSTAINABILITY
A RESPONSIBLE COMMITMENT
A RESPONSIBLE COMMITMENT
For the Fiat Group, sustainability is a way of doing business: it guides
our everyday choices and ensures they are made responsibly and with
full awareness of the potential consequences. Integrating economic
decisions with social and environmental decisions is fundamental to
long-term value creation.
Fiat’s focus on Sustainability has evolved and intensified over the years
and today it represents a key component of our corporate strategy.
This was further demonstrated in 2008 with the creation of a new
unit dedicated to spreading a culture of responsibility, promoting
the development of sustainable practices and drafting the Group’s
first Sustainability Plan.
The Plan presents the Group’s near-term and medium-term commitments
by area of responsibility. Its aim is to promote mobility with an ever
increasing human dimension, reduce the environmental impact of
“THE ECONOMICS THAT manufacturing processes, manage the development of human resources and
DISREGARD MORAL improve the quality of life in the workplace. In addition to providing training
AND SENTIMENTAL to the sales network and initiatives which benefit local communities.
CONSIDERATIONS ARE LIKE
WAX WORKS THAT, BEING
LIFELIKE, STILL LACK THE LIFE Recently Fiat Group has been recognised as a leader in sustainability
OF THE LIVING FLESH.” and entered the prestigious Dow Jones Sustainability World and Dow
Jones Sustainability STOXX Indexes, which only admit best-in-class
Gandhi companies in terms of economic as well as social and environmental
management.
43

INITIATIVES FOR SUSTAINABILITY
€ 91 MILLION
SPENT ON €19 MILLION
TRAINING FOR INVESTED IN
MIRAFIORI
BABY
133 THOUSAND L O C AI E S
L
THE LARGEST EMPLOYEES COMMUNIT
C O M P A N Y
N U R S E RY FOR THE SECOND
SCHOOL YEAR RUNNING
IN ITALY FIAT HAS BEEN NAMED F I AT A N D I V E C O WITH AU TO NO MY
L E A D E R FOR EURO P EA N EURO NCAP THE ENTIRE RANGE OF
LEADERS
THE LOWEST CO 2 VEHICLES PRODUCED
FIAT GROUP AUTOMOBILES
RECEIVESC
RM
EMISSIONS IN
EUROPE OF 133.7 G/KM IN SALES OF
NATURAL GAS
5 STARS
FOR THE ALFA MITO
BY F IAT GRO U P
AUTOMOBILES C AN BE
A D A P T E D FOR U S E
BY I N D I V I D U A L S
EXCELLENCE VEHICLES A N D L A NCIA DELTA
ADDING TO 5 STARS
WITH REDUCED
MOTOR CAPACITY
AWARD FROM RECEIVED BY FIAT 500,
GARTNER €263 MILLION GRANDE PUNTO, BRAVO,
CROMA AND ALFA 159
F O R I T S C U S TO M E R
R E L AT I O N S H I P SPENT ON
MANAGEMENT STRATEGY I M P RO V I N G
IN SAFETY -30%
AND THE I N E M I S S IO NS O F
WO R K P L AC E VO L AT I L E
E N V I RO N M E N T ORGANIC
COMPOUNDS
AT FIAT GROUP
AU TO M O B I L E S
P L A N T S I N EUROP E
44

Social Responsibility
Focus on, respect for and protection of the individual. In addition to providing
a work environment which offers everyone the same opportunities to grow
and develop, improving their professional abilities and know-how.
These are key themes of Fiat Group, which believes the professional
contribution of every employee to be fundamental to achieving results.
The Fiat Group is conscious of the important role it plays in the economic
development and wellbeing of communities where its activities are located.
The Group has always supported local communities both directly
and in partnership with local institutions and non-profit organisations.
The Group is involved in numerous initiatives including: social projects in
local communities, collaboration in international programmes, youth training,
sponsorship of art, culture and education, support for scientific research
and events to raise awareness of environmental and safety issues.
47

IN HARMONY WITH Environmental Responsibility
THE ENVIRONMENT
Satisfying the growing demand for mobility while reducing the impact
- 80% of New Holland Agriculture a vehicle can have on the community and the environment throughout
models allow use of up to its entire life cycle is a strategic necessity. Each and every day, the men
100% bio-fuel blends and women at Fiat Group work toward this objective with the conviction
that it is both necessary and possible to reconcile the ambition for growth
- New cars in the FGA line-up already with respect for the environment.
have a recoverability rate of 95%
by weight The Group has always dedicated significant resources toward translating
this commitment into concrete solutions. In fact, in the 1980s we had
- 91 plants participating in the World already constructed our first electric and natural gas vehicles. The following
Class Manufacturing programme decade, Fiat led a revolution in diesel engine technology, patenting the Unijet
electronic injection system, forerunner of the Common Rail design,
- 117 ISO 14001 environmental cutting average fuel consumption by a full 15% and rapidly becoming
certification for Group plants the new standard for many automakers.
LEADER... Since then, the Group has continued to invest in the search for solutions to
increase product recyclability and reduce polluting and noise emissions and
- In 2008, for the second year running, traffic congestion. The latest milestone is the Multiair, an innovative valve
the Fiat brand was named leader for management system to control airflow and combustion, enabling a notable
the lowest CO2 emissions in Europe reduction in consumption and improvements in performance.
- 75% is the market share for Fiat There is no one-size-fits-all solution: making mobility sustainable will call for
natural gas powered passenger cars a combination of conventional and alternative technologies to accommodate
the differing economic conditions, geographies and kinds of fuel available in
- 55% is the market share for Fiat any given area. With this in mind, the Fiat Group is working to improve the
natural gas powered light commercial ecological performance of conventional powerplants, develop alternative
vehicles propulsion systems, design systems to cut emissions, find new recycling
methods that will reduce environmental impact at the end of the product life
- Iveco is leader in Europe with a full cycle, and make vehicle architectures safer.
range of natural gas vehicles and about
10,000 vehicles currently in use
48

GLOBAL PRESENCE
WORKING TOGETHER
Fiat’s activities had an international dimension from the very beginning
and today the Group has a truly global reach with industrial and financial
WORKING TOGETHER 203
services activities being carried out through companies located in 50
countries and commercial relationships with customers in over 190
countries. This global dimension is further highlighted by the fact that two
out of three manufacturing sites are located outside Italy, with a strong
footprint in Europe; less than one in two employees is in Italy; and, in 2008,
PLANTS only one-quarter of revenues were generated in Italy.
WORLDWIDE
WHERE WE PRODUCE
NORTH EUROPE
62
“NOTHING GREAT IN THE WORLD AMERICA
HAS BEEN ACCOMPLISHED
WITHOUT PASSION.”
19
REST OF
Friedrich Hegel WORLD
25
ITALY
70
MERCOSUR
27
51

MAP OF PRINCIPAL INTERNATIONAL AGREEMENTS
Italy France and Italy France, Germany, Italy, Europe Poland Turkey China Japan
Switzerland, Great Britain
FPT Powertrain Technologies and Fiat Group Automobiles and PSA Fiat Group Automobiles (FGA) and Fiat Group Automobiles and Ford Fiat Group Automobiles and Iveco, FPT Powertrain Technologies, FPT Powertrain Technologies
Daimler Group Peugeot Citroën Group Iveco and Barclays Crédit Agricole Alliance for the development - PSA Peugeot Citroën Group SAIC and Chongqing and Suzuki Motor Corporation
Strategic collaboration and supply of 50/50 JV (Sevel) for the production of JV for the provision of financial JV for the financial services activities and production of A-segment cars - Tofas (Koç Group) JV for the production and sale Licensing agreement for the
light diesel engines three vehicle families: services to Iveco’s dealer network of FGA, Jaguar and Land Rover in (Fiat 500 and Ford KA) Alliance for the development and of commercial vehicles, engines production of Multijet diesel engines
- high-end MPV for Peugeot, Citroën, and end customers Europe production of light commercial vehicles and transmissions
Fiat and Lancia FPT Powertrain Technologies
- compact commercial van for and General Motors CNH - Case New Holland and
Peugeot, Citroën and Fiat JV for the production of the Koç Holding
- combi vehicle for Peugeot, Citroën 1.3 Multijet diesel engine JV for the production of tractors Pakistan
and Fiat under the Case IH and New Holland
brands, and import and distribution CNH - Case New Holland and
of agricultural equipment in Turkey Al Futtaim
(CNH 37.5% & Koç Holding 37.5%) Listed JV (Al-Ghazi) for the
production and distribution of New
Serbia Holland branded tractors in Pakistan
(CNH 43.2% and Al Futtaim
Fiat Group Automobiles (FGA) and Group 50%)
the Serbian government
JV for the production of FGA
automobiles at the ex Zastava
plant (FGA 67% and the Serbian
government 33%) Russia India
Fiat Group Automobiles and Iveco and Samotlor CNH - Case New Holland and Larsen Magneti Marelli and Sumi Motherson
OJSC-Sollers (formerly Severstal-Auto) JV for the production of the Daily & Toubro JV for the production of lighting
JV for the production (Linea model) in Russia JV for the production and sale and engine control systems
and sale of Fiat vehicles of construction equipment
FPT Powertrain Technologies Magneti Marelli and Krishna
Collaboration agreement for: and OJSC-Sollers Fiat Group Automobiles, FPT Powertrain Two JVs for the production
- assembly of the Palio, Albea (formerly Severstal-Auto) Technologies and TATA of exhaust systems
and Doblò JV for the production of the F1A Alliance including:
- assembly of the Ducato diesel engine - JV for the production of B and Magneti Marelli and Endurance
(light commercial vehicle) C-segment cars, engines and transmissions Technologies
- Shared dealer network JV for the production of shock
absorbers
Magneti Marelli and Suzuki, Maruti Suzuki
JV for the production of electronic Magneti Marelli and Unitech Machines
control units for diesel engines JV for the production of electronic
automotive systems
52 53

CUSTOMERS IN MORE NORTH EUROPE
118 R&D CENTRES
AMERICA
THAN 190 COUNTRIES 9.5% 40.0 %
REST OF
WORLD
EUROPE
9.6%
33
€59.4 ITALY
24.1% NORTH
AMERICA
BILLION 15
IN REVENUES MERCOSUR REST OF
ITALY WORLD
16.8%
50 10
MERCOSUR
10
AN INTERNATIONAL NORTH
AMERICA EUROPE
GROUP 6% 25% REST OF
WORLD
5% Have a global vision but react at the local level: with this philosophy,
the Fiat Group is preparing itself to confront new challenges, to achieve
198,348
the maximum in each market and react rapidly to the needs of our
ITALY
42% millions of customers.
E M P L OY E E S From Asia to Europe to America, the Group has signed numerous
WORLDWIDE partnership agreements and commercial and industrial cooperation
MERCOSUR agreements to consolidate its position, particularly in emerging markets.
22% Countries where the Group has some of its most long-standing
agreements include China, India, Russia and Brazil.
54 55

A HISTORY OF EXCELLENCE
AT THE ROOT OF OUR FUTURE
“THE FURTHER BACK YOU
CAN LOOK, THE FARTHER
FORWARD YOU ARE LIKELY
TO SEE.”
Winston Churchill
The Fabbrica Italiana Automobili Torino was founded on 11 July 1899. Becoming And that is not all.
immediately known as F-I-A-T, it now has more than a century of history and Excellence in production: an ambitious programme to implement the World Class
experience with models, styles, designs that have been symbols across the decades Manufacturing programme at all Group plants worldwide is currently in progress.
and made entire generations dream. From the Topolino to the Balilla, from the 500 Excellence in research: all Sectors have laboratories equipped with the most advanced
to the Ferrari, the Group’s history is filled with successes, awards and recognition technology so that they can create and produce safer and cleaner mobility,
all tied together by a common thread: the search for excellence in all its facets. the mobility of tomorrow.
Excellence in numbers: 93 million passenger cars produced since it was founded Excellence in our business conduct: relationships with customers, employees,
and nearly €60 billion in revenues in 2008. 15 times winner of the Formula 1 Drivers’ suppliers and investors are conducted according to the values and principles
Championship and 16 times winner of the Constructors’ Championship, 12 times embodied in the Group’s Code of Conduct. A document which testifies to
“Car of the Year”. Sponsorship of sports includes: New Holland as official sponsor the commitment of all the men and women at Fiat to follow a model of conduct
of Juventus, the most successful team in the history of the Italian Serie A with fans which is synonymous with honesty, respect, credibility and collaboration.
around the world; and Iveco, whose name appears on the jerseys of two major
rugby teams: the legendary New Zealand All Blacks and the Italian national team.
56 57

THE LATEST AWARDS AND RECOGNITION
Automobiles and light commercial vehicles
World Car Design of the Year 2009 (Fiat 500)
Best Car 2009 (Alfa Romeo MiTo)
Auto Europa 2009 (Alfa Romeo MiTo)
International Van of the Year 2009 (Fiat Professional Fiorino)
Car of the Year 2008 (Fiat 500)
Clean Car of the Year 2008 (Fiat Grande Punto)
Carro do Año 2008 (Fiat Grande Punto)
Autobest 2008 (Fiat Linea)
Prix Auto Environnement 2008 (Fiat Bravo)
Best Design of the Year 2008 (Alfa Romeo 8C)
Veicolo Commerciale dell’Anno 2008 (Fiat Professional New Ducato)
International Van of the Year 2008 (Fiat Professional Scudo)
Agricultural and Construction Equipment
Golden Tractor for Design 2009 (New Holland Agriculture T6080)
Best of Specialized 2009 (New Holland Agriculture T4050F)
Gold Medal at the Sima Innovation Awards 2009 (New Holland Agriculture NH2TM)
Tractor of the Year 2008 and Golden Tractor for Design 2008 (New Holland Agriculture T7060)
18th Energy Conservation Award 2008 (Case Construction CX210B)
Guinness World Record 2008 (New Holland Agriculture CR9090)
AE50 Most Innovative Product 2008 (New Holland Agriculture FR9000 and BR7090)
Trucks and Commercial Vehicles
Autobus Turistico 2009 (Iveco Irisbus Magelys)
Best Light Truck 2008 and Best Large Van 2008 (Iveco Daily)
Coach of the Year 2008 (Iveco Irisbus Magelys)
Other Sectors
Diesel Engine of the Year 2008 (F32 – FPT engine)
PACE Award 2008 (Magneti Marelli TetraFuel)
Award of Development Potential 2008 (FPT R&D centre in China)
Best Automotive Enterprise 2008 (FPT Brazil)
Red Hot Design Award 2008 (Magneti Marelli full-LED )
59

SYMBOLIC PLACES
It took 7 years to construct the Lingotto factory (1916-1923) which, at the time,
was the largest in Europe. Designed by the architect Giacomo Mattè Trucco,
it became a prime example of the rational distribution of space for industrial
production lines. The spiral ramps which provide access to the test track
on the factory roof were a celebrated innovation.
The Mirafiori plant, inaugurated in 1939, was designed to house up to 22
thousand employees in 2 shifts. Today, still the heartbeat of Fiat Group
Automobiles activities, these manufacturing activities have also been
complemented by major service and commercial facilities such as
Mirafiori Motor Village, the largest automotive showroom in Europe.
Officina 83 is the new Design Centre of Fiat Group Automobiles,
in addition to being the new headquarters for Abarth and location
of the New Holland Centre.
In 2007, the Ferrari plants at Modena and Maranello were judged first in Europe
for “Great Places to Work”.
Iveco’s NEF (New Engine Family) plant in Turin is organised using the Integrated
Factory model.
The Tychy plant in Poland, equipped with the latest technology, produces
the new Panda and the Fiat 500.
60 61

REVOLUTIONARY INNOVATIONS
The Group revolutionised the world of diesel: first with the Common Rail system,
the product of a collaboration between Magneti Marelli, Centro Ricerche Fiat
and Elasis, and then with the Multijet engine, also a product of Fiat laboratories.
More recently, Magneti Marelli developed the innovative TetraFuel technology
where four fuels - alcohol, AEAC (Brazilian anhydrous ethanol), pure gasoline
and natural gas - can be managed through a single electronic control unit.
A revolution in gasoline engines was announced at the beginning of 2009 with
the presentation of the Multiair system which controls the quantity and quality of
airflow to the cylinders.
63

2009
WORLD CAR
DESIGN OF
THE YEAR

FIAT SpA
CONTACTS Corporate Headquarters
250 Via Nizza - 10126 Turin (Italy)
www.fiatgroup.com
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E-mail: investor.relations@fiatgroup.com
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E-mail: csr@fiatgroup.com
Graphic design and editorial coordination
Fiat Group Corporate Communication and DGTMedia
66 All rights reserved

Fiat S.p.A.
Via Nizza 250, 10126 Torino, Italia
Tel.: +39.011.00.61111