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Product brand culturalization

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  • 1. Product Brand CulturalizationFolks across the globe are wired differently. Therefore, it’s key to design and market a product brandwith an eye on cultural adaptation to regional markets. Get a competitive edge. And keep it. At thespeed of need. A product unlocalized is a product unsold. An ROI unreaped.This one-hour presentation is a roller coaster ride through pains and gains in the pre-natal productdevelopment process. We’ll review contextual, functional and visual elements to consider forproducing a culturally fitted product brand and resurface just in time for a quick peek into glocalstrategy for product acceptance in new market entry.Webinar: “Product Brand Culturalization”Date and Time: Thursday, August 25 at 11am PT / Noon MT / 1pm CT / 2pm ETRegistration: Register for free @ https://www1.gotomeeting.com/register/642793497Where: Your desktopPresenters: Talia Baruch, Localization & Culturalization Consultant, Copyous and Chris Raulf,Marketing Director, LingoportTalia and Chris will also discuss the challenges companies face when deciding to take their brandglobal. The presentation features several case studies and an in-depth look at the relationshipbetween branding and the needs of the global marketplace, including culture, localization, andinternationalization.This presentation targets business managers, marketing managers, product managers,internationalization and localization managers, and anyone else wanting to learn more about theproduct localization, internationalization, and culturalization process.About the Presenters:Talia Baruch is an independent localization and culturalization consultant, founder of Copyous. Taliahas 23 years of experience in the industry, developing and orchestrating enterprise localizationaccounts, including Google, HP, Adobe, and Starbucks. Her added expertise lies in culturally-fittedbrand identity and in glocal strategy for new market entry. For additional information pleasevisit www.copyous.com. Talia can be reached by email @ talia@copyous.com, on LinkedIn@ http://www.linkedin.com/in/taliabaruch, and on Twitter @TaliaBaruch.Chris Raulf, a native of Switzerland, is a 12-year veteran of the localization and internationalizationindustry. He started his professional career as a Marketing Specialist for a financial corporation inZürich, Switzerland and as a Product Manager for the Swiss Rail Ways, one of Switzerland’strademark companies. Chris earned a Swiss Federal Diploma in Business and Marketing and traveledall over the world before settling in the US. He currently heads marketing at Lingoport.

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