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Many companies with complex software start out knowing they need help meeting product globalization objectives, but they are still new to what help they will need and where technology and language distinctions lay. That’s confounded by grey areas that sit in between internationalization and localization. What’s at stake is meeting delivery time tables, supporting financial objectives and making a quality product that works well everywhere. I thought it would be appropriate to write a bit about the experiences I see working with many companies looking for internationalization help. Full disclosure: I run an internationalization company which provides a wide range of services and product to make the job go faster.