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Games and Mobile Internationalization Online Presentation

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  • 1. Games and Mobile Internationalization and Localization ExpertsLingoport and LocLabs to Discuss Mobile Apps Globalization inOnline PresentationComplimentary online session features special guest Danica Brinton of LocLabs.Brinton, a mobile and games globalization industry veteran also contributed a guestarticle on social and mobile apps globalization for the Lingoport websiteBOULDER, CO – November 16, 2011 – Lingoport, a leading provider of mobile, games, andsoftware internationalization tools and consulting services, announced today that it will co-hosta live online webinar with Danica Brinton of LocLabs on Thursday, December 1, 2011, titled“Taking Your Mobile Apps Global: Games and Mobile Internationalization and Localization.”The popularity of mobile and social games is reaching new heights and has created a highlylucrative market, both domestically and abroad. An international mobile and game strategy ispowerfully compelling for companies looking to multiply international revenues. Adam Asnes,Lingoport’s CEO notes, “Due to the rush to market, we’ve seen that many companies arelaunching first and reacting to globalization needs later, which delays access to rapidly growingmarkets for mobile games and apps.” He adds: “Quality and functional testing often getoverlooked and an incomplete process for international development then leads to anunsatisfying gaming experience for mobile platform users around the globe.”A number of issues go into mobile games internationalization and localization, including: localesupport in the code, language translation, culturalization and legal issues, all of which areunique to each target market. A game or mobile app that is successful in its original languagemay fail miserably if there is no clear strategy in place to combat these issues.This interactive 45-minute webinar is scheduled for December 1st, 2011 at 11am PST andfocuses on the strategy Ms. Brinton and LocLabs used for aggressively growing internationalpresence for its social gaming clients, how an international production team operates, the keyto success of some of the international blockbuster social and mobile games, the strategies oflocalizing for Apple’s iTunes Store, and a discussion of the fundamental differences in theapproach to iOS vs. Android for globalization.For additional information and to register for free, pleasevisit: http://www.lingoport.com/webinars/mobile-apps-i18n-global-games-l10n-mobile-internationalization-localization/. Anyone registered for the event will also receive access to therecording of this webinar.Danica Brinton, principal of LocLabs (www.loclabs.com), has built and led significantglobalization initiatives and teams at companies such as Zynga and Linden Lab (SecondLife).Danica recently contributed a guest article for Lingoport’s website which may be accessed byvisiting http://www.lingoport.com/software-internationalization-articles/social-mobile-apps-globalization-confessions-g11n-veteran/.About LingoportLingoport helps globally focused technology companies adapt their software for worldwidemarkets with expert internationalization and localization consulting and Globalyzerinternationalization software.
  • 2. For more information, please visit http://lingoport.com or http://globalyzer.com or contactLingoport at +1 303 444 8020 or info@lingoport.com. ####

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