Whole Foods

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Whole Foods

  1. 1. “WHOLE LIFE” WITH WHOLE FOODS MARKET ADV 892 Final Project By Lingna Xia
  2. 2. COMPANY OVERVIEW Opened in 1980 with a staff of 19 people; Supermarket chain of natural and organic foods 270 stores in the U.S. and U.K Mission Whole Planet Whole People Whole Foods
  3. 3. CHALLENGES & GOALS  Challenges  People’s awareness of the benefits of organic foods  Competition from the industry  Higher price of organic foods  Goals  Educate its potential customers  Increase brand awareness  Launch social marketing campaigns online
  4. 4. CURRENT STRATEGIES  Blog  Facebook  Twitter  Flickr
  5. 5. “WHOLE LIFE” WITH WHOLE FOODS  “Whole Life” online strategy  Effectiveness  Cost-effective  Go viral
  6. 6. CHANNELS AND TACTICS  Official website  Blogging  Facebook  Twitter
  7. 7. CHANNELS AND TACTICS (CONT.)  Video Campaign  SEO
  8. 8. METRICS TO EVALUATE traffic Conversi ons Keyword search Visitor Fans Followers Tracking
  9. 9. BUDGET FOR THE STRATEGY  $200,000  Employees  Social media tools  Monitoring and listening
  10. 10. TIMELINE OF THE STRATEGY  Joint social media campaign for a whole year  Intensified exposure with the seasonal products  Coupons sent to attract viewers

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