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Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
Steve Jones IATEFL WARSAW 2011
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Steve Jones IATEFL WARSAW 2011

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Steve Jones from Distinction Language Centre in Gdańsk talks about the future of the private language schools sector.

Steve Jones from Distinction Language Centre in Gdańsk talks about the future of the private language schools sector.

Published in: Education, Technology
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Transcript

  1. The 21st Century Language TrainerThe Future of Private Sector Foreign Language Training in Poland Steve Jones
  2. Who am I?
  3. September 1994
  4. “While looking towards thefuture, bear in mind both what will change and what will remain the same”
  5. Product Life-Cycle
  6. 1989 2010
  7. 1989 2010 1994 - I arrived in Poland
  8. 1989 20101999 - I opened a language school
  9. 1989 20102009 - Everyone has opened a language school
  10. What happened?
  11. The party’s packed and the beer’s running out!
  12. Other Factors• Better (more) state education• Declining interest in exam courses• A faster world with more technology• Financial worries
  13. A brief technologicalhistory of EFL in Poland
  14. 1994
  15. 2000
  16. 2007
  17. Tools of the trade
  18. The resources of the 21stCentury Language Trainer
  19. Remember the party?
  20. How to be different?
  21. Differentiation
  22. Terminology
  23. Teacher or Trainer?
  24. Teacher
  25. Trainer
  26. Remember the party?
  27. How (not) to compete?
  28. 8 x 45 = 16 zl per 90 minute class 5 in a group = 80 zlincome per 90 minute class RENT? SALARIES? HUH?
  29. How to be different?
  30. The road ahead
  31. 2 aspects• What changes• What remains the same
  32. Change driven by technology
  33. e-learning
  34. kype
  35. Multi-media bonanzas
  36. How Groupon works• Discount a minimum of 50%• Groupon takes 50% of the remaining 50%• The service provider takes 50% too (=25% of the original price of the product)
  37. The service provider gets 1,5 zl per student per 45 minute class
  38. Remember the party?
  39. How to be different?
  40. “Price is the lastbastion of the mediocre and the desperate”
  41. What stays the same?
  42. Universal truths
  43. here we go ...• Poles need to learn foreign languages• People learn languages in order to SPEAK• Ability in a foreign language improves career options and enhances life quality• Humans enjoy interacting with other humans• Language learners like a competent and personable trainer to guide them
  44. Universal Truths
  45. Laptops Wi-FiAuthentic Universal Truths YouTube Internet Projectors
  46. The 21st Century Language Trainer will...• Be a trainer• Help learners develop practical communication skills• Interact with learners face to face• Be competent with a little “je ne sais quoi”• Use elements of technology• Be less focused on course books and more interested in authentic material
  47. But where will we work?
  48. Big players?
  49. How to be different?
  50. Specialization?
  51. Franchising?
  52. Product
  53. INNOVATION
  54. steve.jones@dlc.com.pl

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