Industrial Memories in Cyberspace
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Industrial Memories in Cyberspace



Conference: Reusing the Industrial Past, Tampere, Finland.

Conference: Reusing the Industrial Past, Tampere, Finland.



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Industrial Memories in Cyberspace Industrial Memories in Cyberspace Presentation Transcript

  • Industrial Memories in Cyberspace
    Linea Hansen
    Curatorial Assistant
    @The Frederiksvaerk Museum of Industry
    Teaching Assistant in Social Media
    @ Roskilde University
    13. August 2010@ Reusing the Industrial Past: Finlayson, Tampere
  • Two goals:
    To interact with younger users and visitors
    To get 10,000 images from the archive online
    • More than 500 million active users
    • 50% of our active users log on to Facebook in any given day
    • Average user has 130 friends
    • People spend over 700 billion minutes per month on Facebook
    Source: Facebook Statistics (July 2010)
  • What Facebook is suitable for:
    To interact more with the users and visitors
    Give a sneak peak behind the scenes
    Smaller news and updates - too small for a news letter, but still worth sharing
    It can give the museum a less authoritative voice
    It is a direct contact with the 197 ‘friends’ who like the museum
    It is fast and anyone (we chose) can edit the page
    ... And a lot more
  • Don’t just do it!
    Why should we use Facebook?
    As a marketing channel?
    For dialogue?
    To get more visitors?
    To tell about events?
    To give us a younger image?
    What do you want to gain from the resources (time) spent?
  • Don’t just do it!
    Who will be updating?
    Visitors Services?
    All staff?
    What kind of communication do you want?
  • Don’t just do it!
    AND are we ready to hear what they say?
    “Treat it as a curatorial space NOT as a marketing channel.”
    • Photo and video hosting site
    • Over 4 billion photos
    • Free accounts (limits) and PRO accounts (unlimited, US$24.95 a year)
  • VS.
  • VS.
    • Images are hosted by Flickr (and we lose control)
    • The users are already there
    • ... And they are already discussing industrial photos
    • Images are hosted by us (we keep control)
    • We need to advertise to get users
    • We have to start conversations about the content
    We wanted our images to be where the users are
  • Where the users are…
  • Where some are interested in industry
  • ... And other niche groups with the right themes:
  • The results…
    • Over 70,000 views in 1 year
    • Users from all over the world interested in our content
    • But it does take some time to upload 10,000 images!
  • … And we still dream about having 51,355 views at one photo!
  • Thanks!
    Linea Hansen