• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Industrial Memories in Cyberspace
 

Industrial Memories in Cyberspace

on

  • 523 views

Conference: Reusing the Industrial Past, Tampere, Finland.

Conference: Reusing the Industrial Past, Tampere, Finland.

Statistics

Views

Total Views
523
Views on SlideShare
522
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Industrial Memories in Cyberspace Industrial Memories in Cyberspace Presentation Transcript

    • Industrial Memories in Cyberspace
      Linea Hansen
      Curatorial Assistant
      @The Frederiksvaerk Museum of Industry
      Teaching Assistant in Social Media
      @ Roskilde University
      13. August 2010@ Reusing the Industrial Past: Finlayson, Tampere
    • Two goals:
      To interact with younger users and visitors
      To get 10,000 images from the archive online
      • More than 500 million active users
      • 50% of our active users log on to Facebook in any given day
      • Average user has 130 friends
      • People spend over 700 billion minutes per month on Facebook
      Source: Facebook Statistics (July 2010)
    • Facebook.com/indmus
    • What Facebook is suitable for:
      To interact more with the users and visitors
      Give a sneak peak behind the scenes
      Smaller news and updates - too small for a news letter, but still worth sharing
      It can give the museum a less authoritative voice
      It is a direct contact with the 197 ‘friends’ who like the museum
      It is fast and anyone (we chose) can edit the page
      ... And a lot more
    • Don’t just do it!
      Why should we use Facebook?
      As a marketing channel?
      For dialogue?
      To get more visitors?
      To tell about events?
      To give us a younger image?
      What do you want to gain from the resources (time) spent?
    • Don’t just do it!
      Who will be updating?
      Webmaster?
      Curators?
      Director?
      Visitors Services?
      All staff?
      What kind of communication do you want?
    • Don’t just do it!
      AND are we ready to hear what they say?
      “Treat it as a curatorial space NOT as a marketing channel.”
      • Photo and video hosting site
      • Over 4 billion photos
      • Free accounts (limits) and PRO accounts (unlimited, US$24.95 a year)
    • VS. Indmus.dk
    • VS. Indmus.dk
      • Images are hosted by Flickr (and we lose control)
      • The users are already there
      • ... And they are already discussing industrial photos
      • Images are hosted by us (we keep control)
      • We need to advertise to get users
      • We have to start conversations about the content
      CONCLUSION:
      We wanted our images to be where the users are
    • Where the users are…
    • Where some are interested in industry
    • ... And other niche groups with the right themes:
    • The results…
      • Over 70,000 views in 1 year
      • Users from all over the world interested in our content
      • But it does take some time to upload 10,000 images!
    • … And we still dream about having 51,355 views at one photo!
    • Thanks!
      Linea Hansen
      lineaha@gmail.com