Social Media Marketing Strategy:
Proctor and Gamble
By: Lindsey Kussmaul
Assessing the Problem and Developing a Strategy
Proctor & Gamble is the largest consumer packaged goods company in the world.
But with such a heavy following comes a heavy burden — how will P&G be
able to continue to serve the estimated 9 billion people nationwide (by the
year 2050) and still maintain sustainability?
The challenge? Global sustainability.
The goal? Global Sustainability.
How does P&G plan to achieve Global
1. Zero consumer waste to landfills
2. Use 100% renewable or recycled materials for all products and packaging
3. Design products to delight consumers while maximizing the conservation
Creating a Theme for the Client and a Purpose
for the Consumer
P&G and PR
How can P&G take advantage of Public Relations
tactics in order to reach their goal?
P&G and Social Media
How can P&G use social media to advance their
global sustainability progress?
• 1 year plan
• 10 year plan
• 20 year plan
• How to measure “likes”
• How to measure followers
• How to measure click through rates