How social networking can be effective final draftPresentation Transcript
Josh Santos Jenell Pizarro Lindsay Mahalak Michael Isam
The week of July 12, 2006, MySpace became the most visited website in the United States, overtaking Yahoo and Google.
MySpace had 61+ million registered users and was growing at a pace of about 220,000 per day (Kurkell).
It was 50.2% male, 49.8% female, the second largest destination on the entire Web and earned about $750,000 per day in ad revenue.
Today, with about 130 million users, Myspace has lost the social networking race to Facebook, which counts nearly half a billion members.
One year ago (2009), Myspace had 76 million visitors in the month of October, according to Comscore, a company that tracks online traffic.
In October 2010, that number was down nearly 20 million, and the amount of time people spent on the site had dropped by more than half.
So What happened?
MySpace has failed to keep up with the innovation.
Sites like Bandcamp, Topspin, Sonicbids and Reverb Nation now exist and have, in most cases, improved upon MySpace's once catch-all utility for bands, the site may not even be able to rely upon the musicians who once gave Myspace its best publicity.
Though it is still seen largely as a social network, Facebook had companies building apps to make it a better site for entertainment.
Too Little TOO Late?.
In a November 16, 2010 interview with Laura Sydell of NPR
MySpace CEO Mike Jones announced a category he terms 'social entertainment,' to basically give everyone a very personalized entertainment experience around celebrities, TV, music, and movies that they love.
Does it stand a chance?
If you want to connect around film and television, there's two billion sites to go do it on and so they (MySpace) have to offer something really compelling that makes people want to do it there rather than elsewhere. Nancy Baym, a communications professor, University of Kansas
For MySpace the music sounds more like a funeral dirge.
Is bird really the word?
Twitter is an innovative technology that uses micro-blogging ¹ to convey a thought or idea.
“ Twitter connects businesses to customers in real-time (“Twitter”).”
It’s a handy dandy social media network that makes stalking your friends, neighbors, and favorite celebrities easy!
Twitter has been known to convey quick bursts of news quite efficiently.
Used in last year’s MTV Video Music Awards to talk about what celebrities were doing or wearing.
Builds loyalty to a company
Allows for consumer to consumer reviews
Free advertising (Weinberg).
Facebook media like fan pages allow for groups like a PTA or a student club to keep all the members updated on events even if they miss the meetings.
Facebook is also in the process of releasing a new email platform that will integrate email, chat, and SMS for a more “informal and personal” approach (Faas).
Facebook in Communications
Many politician, and government groups, like Congress have Facebook pages to update supporters
Drawbacks being that government figures can’t possibly respond to all the comments.
Potential use as a warning system for disaster situations (Schrier).
Many school districts want to use Facebook to update parents
There are several proposed additions to Facebook to make it more educator friendly
Most of these proposals are rejected by students who want to maintain privacy (Mansell).
Facebook in Academics
"About Twitter." Twitter . Twitter, Inc., 16 Nov 2010. Web. 17 Nov 2010. <http://twitter.com/about>.
Kukral , Jim. "MySpace: Destroying Our Children’s Future, One Profile at a Time." MarketingProfs Daily Fix Blog . MarketingProfs, 27 Apr 2006. Web. 19 Nov 2010. <http://www.mpdailyfix.com/myspace-destroying-our- childrens-future-one-profile-at-a-time/>.
Lardinois, Frederic. "The Youtube Government: Why Is Youtube Getting Preferential Treatment?." Read Write Web . Read Write Web, 12 Jan 2009. Web. 22 Nov 2010. <http://www.readwriteweb.com/archives/the_youtube_gov
Mansell, Colin. "Buisness: Educationa Uses of Facebook." E- learning, Course Development, Learning Management . Ecademy, 15 Feb 2008. Web. 22 Nov 2010. <http://www.ecademy.com/node.php?id=98854>.
Schrier, Bill. "Twitter, Facebook Not Ready For Government 2.0?." Notes From a City CIO . Digital Communities Blog, 22 Mar 2009. Web. 22 Nov 2010. <http://www.digitalcommunitiesblogs.com/CCIO /2009/03/twitter-facebook-not-ready-for.php>.
Sydell, Laura. "MySpace Update Focuses On Music." The Record . National Public Radio, 16 Nov 2010. Web. 19 Nov 2010. <http://www.npr.org/blogs/therecord/2010/11/ 16/131362400/myspace-update-focuses-on-music>.
Weinberg, Tamar. "How to Use Fecebook for Buisness and Marketing." Social Media Consultant and Tech Geek at Heart . Techipedia, 05 May 2010. Web. 22 Nov 2010. <http://www.techipedia.com/2010/how-to-use-facebook-for-business- and-marketing/>.