Welcome and introduction to Microblogging

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  • Welcome to everyone from UBC Library. Welcome also to any students from the SLAIS class “Social Media for Information Professionals” (taught by Dean Giustini). Are there any students from the class here today? For the SLAIS students, TOTS (Tools for Outreach & Teaching Series) is an occasional series for UBC Library staff on social software tools. Speakers are from within the library and share their knowledge and experiences. Thank you to Peter James for refreshments! Why microblogging? Earlier this year, Susan, Katherine and I were talking about future topics for TOTS and we realized Twitter has become much more prominent in the last year and that both Twitter and another tool called Yammer were being used all over campus (in faculties, support services etc). We have been exploring it as a tool but we also have more to learn about it.
  • This is the 9 th session in the series. This past year we have offered: two sessions on Google tools one on real time communication tools one on mobile devices (following on from the M-Libraries conference in July). For information on these session and to find out more about these tools, take a lok at the TOTS wiki: TOTS wiki – reminder that you can see information related to this session and past sessions. http://tots.pbworks.com
  • We have 6 speakers today. Most will be speaking about Twitter. We are glad to have our first SLAIS student speakers today. Daniel is in the Social Media for Information Professionals class, taught by Dean Giustini. TOTS sessions are designed to explore the possibilities of a tool but also to show the challenges, so we are glad to have a speaker talking about why they do not use Twitter.
  • “ EDUCAUSE is a nonprofit association whose mission is to advance higher education by promoting the intelligent use of information technology.” They publish journals, offer webinars, conferences and other professional development opportunities to all those working in higher education who are interested in working with information technology. Excellent website if you are interested: www.educause.edu
  • Microblogging tools can be integrated with other social software – e.g. social networking sites such as Facebook
  • Twitter is easily the most popular microblogging tool. Internet users who already use a social networking site – 35% use Twitter. Analysis of survey data also shows these users are more likely to use Twitter or a similar service, even despite age or use of a mobile device. Mobile devices/wireless access – owning a wireless device makes an internet user more likely to user Twitter. Median age of a Twitter user is currently 31. Twitter traffic – that said, most users post once a day, one in five have never posted. Hand over to Daniel to introduce Twitter as a networking and information gathering tool.

Transcript

  • 1. TOTS session 9: Microblogging Wednesday December 2, 2009
  • 2. TOTS Wiki http://tots.pbworks.com
    • Links to microblogging tools
    • Further reading on microblogging and Twitter
  • 3. TOTS Session 9: Microblogging
    • Welcome and Introduction to Microblogging – Lindsay Ure
    • Twitter as a networking and information gathering tool - Daniel Hooker (SLAIS)
    • Twitter features: aggregator tools and how to 'time' tweets  - Allan Cho
    • Use of Twitter with UBC Library eResources blog- Lorne Madgett
    • Twitter-bot for New Materials at UBC Library - Rod McFarland
    • Decision to stop using Twitter - Eugene Barsky
    • Overview of Yammer - Katherine Miller
  • 4. Microblogging: Definitions
    • “ the practice of posting small pieces of digital content – which could be text, pictures, links, short videos, or other media – on the Internet. Microblogging has become popular among groups of friends and professional colleagues who frequently update content and follow each other’s posts, creating a sense of online community.”
    EDUCAUSE, “7 things you should know about…Microblogging. ” July 2009
  • 5. Microblogging: Definitions
    • “ a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, E-mail, digital audio or the web.”
    Wikipedia, “Microblogging”. Retrieved 30 November, 2009: http:// en.wikipedia.org/wiki/Microblogging
  • 6. Pew Internet Report: Twitter and Status Updating, Fall 2009
    • “ One in five internet users are now on Twitter or another status update service.” (up from 11% in April 2009)
    • “ Three groups of internet users are responsible for driving the growth of this activity: social network website users , those who connect to the internet via mobile devices , and younger internet users – those under the age of 44 .”
    • Traffic on Twitter went from about 2 million unique visitors per month in Dec 2008 to over 17 million in May 2009
  • 7. Discussion Questions
    • Who uses Twitter or Yammer?
    • Do you use it in a way that hasn’t been described here that you’d like to share?
    • Did you learn something new that you might try out after this session?
    • For those who don’t:
    • Have you been persuaded to try it?
    • If so, how will you use it? Or how do you think libraries can use it?
    • If not, why?