If Google+ has got you confused, you're not alone. This guide walks you through Google+ as an individual (profile) and as a business (page), and includes navigating Google+ for local and an overview on how mobile search is affected.
WHY USE GOOGLE+?: IT’S GOOGLE
MYTH: No one is on Google+.
WHY USE GOOGLE+?: IT’S GOOGLE
FACT: Google+ is Google. Everyone uses Google.
WHY USE GOOGLE+?: GOOGLE AUTHORSHIP
the likelihood of
These guys aren’t
even in my circles
and they show up!
WHY USE GOOGLE+?: LOCAL SEARCH
The Local Search
results for many local
searches from their
Google+ Local pages.
Organic results ten to
skew towards sites like
WHY USE GOOGLE+?: MOBILE
Google+ Local pages
bring mobile traffic to sites
and increase phone calls.
Reviews, ratings, pricing,
click to call, and more are
available thanks to
Google+ Local on mobile.
WHY USE GOOGLE+?: SEARCH RANKINGS
There is some speculation that a
Google+ page contributes to
improved search rankings.
Not all experts agree.
However, local results still show
up before organic results, and
having Google reviews (with a
high score) and a Google+ page
certainly cannot hurt.
A Google+ profile belongs to a person. Find yours by going to
Google.com and checking the top right corner.
you’re logged in to
your Google account.
Your picture means you’ve
set up your Google+ profile.
+You means you are either not logged in or have no Google account.
A Google+ Page belongs to an entity, or a non-person. The top
right corner of Google.com shows the Page name and logo/photo.
means you’re logged
in to your business
A picture means the Google+
page is set up.
Google+ Pages can only be created from a Google+ Profile.
1. Top left of profile: drop down menu
2. Select Pages
3. Select Create a page
4. This is also where you manage
Google+ Pages can only have
one owner, but can have up to
50 managers or communications
1. Page insights
2. Post to your page
3. Page overview
4. Local insights
5. Top searches
6. Google Analytics
A Google+ Local Page is formerly known as Google Places.
Just to make it more confusing, some local business pages are
still Google Places.
Google is getting around to making all Google+ Pages, Google+
Local Pages, and Google Places listings all the same thing, with
the same look, the same rules, and the same dashboard. This
hasn’t happened yet. And it’s frustrating.
Currently, a Google+ Page is different from a Google+ Local
page, and both are different from a Google Places listing.
The Google Local Search Carousel
still shows up for some searches.
Information is taken from Google+
These results show up above
organic listings (which are pretty
much all Yelp). However, you can’t
select how your business appears
in carousel results.
1. Mobile search is expected to OVERTAKE desktop searches. This
2. People use Google to search on mobile. Google is the default
search engine on most mobile devices.
3. Google mobile search is where businesses need to be.
4. The Google Maps app for iPhone was downloaded 10 million
times in two days when it was released (and still is one of the
top free apps).
Location finder off
Location finder on
Google Authorship is only for Google+ profiles. Google+ Pages cannot
have authorship markup.
Authorship promotes the person – the author. This is useful even
when the author is not part of the organization (or leaves) because
authorship increases the visibility of individual posts (higher search
results AND visual visibility of the photo) and connects posts to a
Links to other social profiles
Links to other sites
Links to other social profiles and blogs
GOOGLE AUTHORSHIP! HOORAY!
Google+ communities are a great place to make friends.
Both Pages and profiles can create and join communities and interact with
anyone within the community.
Google+ communities drive traffic
back to your site!
Notice how mobile Facebook is
higher than Google+, but Google+
is higher than regular Facebook?
It’s all coming together, now.
But don’t get greedy.
Communities can remove posts
they think are spammy.
Too much of this and you could
get banned from a community,
and everyone will see and it will