Welcome to Summer<br />T101 Day 4!<br />
Day 4<br /><ul><li> Congratulations! We made it through week 1
Reading Comprehension- Points given according to </li></ul>   what you write<br /><ul><li>For Monday, read only the PEW Su...
In groups of 3 answer the following reading comprehension questions: <br /><ul><li>Drawing on what you heard in Henry Jenk...
Convergence Culture: An Industry Based on Emotional Capital<br />
A fan, sometimes also called an aficionado or supporter, is a person with a liking and enthusiasm for something, such as a...
How do fans participate in a Media Life?<br />
Fans “follow” their favorite artists – parasocial relationships<br />
Fans create media- UGC<br />
Fans make films- UGC<br />
Fans participate in contests<br />
Fans create communities and alliances: fan groups<br />
Fans groups give people with common passions a place<br />to gather and make a difference in the world<br />
Fan groups, like the Harry Potter Alliance, are philanthropic<br />
Fans organize and influence network programming decisions<br />
Fans compete and win/loose money<br />
The media industry appeals to our emotions, draws us in and allows us to work for them while making us more loyal consumer...
The week in review<br />
The Media Life Perspective<br />We live IN media not with it.<br />There is no life outside of media.<br />There is no way...
Why do we take the Media Life Perspective?<br />In the media life perspective, since we don’t have to worry about the dist...
Some media life basics<br />
society centric vs. media-centric explanations of media life<br />
“Media are infrastructures with three components: the artifacts or devices used to communicate or convey information, the ...
Crossmedia storytelling: telling the SAME STORY LINE across multiple media platforms<br />
Transmedia storytelling: Each media platform contributes PART of the whole story line<br />
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Ems - Summer I ’11 - T101 Lecture4: Convergence Culture - Fans

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  • Play Cinema 2010.mp4
  • Wizard rock bands: Harry and the Potters, Draco and the Malfoys, The RemusLupins, the Whomping Willows, etc.
  • In the groups they discuss the shows and share ideas and passions about episodes, characters, plotlines, etc.
  • Fantasy sports are changing the way people watch sports. People tune in to more games. They watch games they otherwise wouldn’t watch. The fan becomes the center of the action, not the world class athletes.
  • This is a frame of mind. You should make up your own mind. That’s what college is about. However, go with me for a while and let’s see where it takes us. Our lives are made up of conversation and communication.This conversation is hackable and remixable by anyone because of the technological world we live in today. That makes today’s world dynamic, unpredictable and permanently under construction.
  • We should not overestimate the impact that media have in our lives. Think about Egypt and the debate about whether or not social media ‘brought about’ revolution there and in other places in the middle east and Africa. Littleton Colorado shooting at columbine. Video games were blamed for the killers shooting people. In the Arizona shooting of congresswoman Gabrielle Giffords, a book was blamed and heavy metal music.
  • Whatever media are they share a couple of characteristics. No matter if it’s a new tv, smartphone out of the box, gaming system, etc.
  • What is more powerful? The technology? Do they make us do things? Or is it people? Don’t people ask for crappy TV? The media content that exists is because we create it. We build the technology. Both arguments are wrong. Because technology is us. This is abstract but technologies are remixes. Technologies are made by other machines today. Very few humans are involved in the making of technology anymore. Technology evolves just like nature does. It becomes more and more complex and more and more difficult to track its origins. Computer software comes out in versions. Windows XP, Vista, 7. iPhone OX 4, etc. Technologies evolve like we do. This debate should be off limits during the course of T101. It doesn’t make sense in the media life perspective.
  • Ems - Summer I ’11 - T101 Lecture4: Convergence Culture - Fans

    1. 1. Welcome to Summer<br />T101 Day 4!<br />
    2. 2. Day 4<br /><ul><li> Congratulations! We made it through week 1
    3. 3. Reading Comprehension- Points given according to </li></ul> what you write<br /><ul><li>For Monday, read only the PEW Summary and Van </li></ul>Dijke.<br /><ul><li>Today: </li></ul> -Convergence Culture Continued- Media Life – an <br /> Industry based on emotional capital<br /> -T101 Week in Review<br />
    4. 4. In groups of 3 answer the following reading comprehension questions: <br /><ul><li>Drawing on what you heard in Henry Jenkins’ talk, how do you think participatory culture in today’s media environment impacts the creativity of everyday people? Are the kinds of creativity he talks about useful for things other than just recreation and entertainment today?</li></ul>Participation in labor force and <br />political citizenship<br /><ul><li>According to Jenkins, does convergence mean that all old technologies will be replaced by new ones? If so, why? If not, why not?</li></ul>Media don’t die<br />
    5. 5. Convergence Culture: An Industry Based on Emotional Capital<br />
    6. 6. A fan, sometimes also called an aficionado or supporter, is a person with a liking and enthusiasm for something, such as a band or a sports team<br />
    7. 7. How do fans participate in a Media Life?<br />
    8. 8. Fans “follow” their favorite artists – parasocial relationships<br />
    9. 9. Fans create media- UGC<br />
    10. 10. Fans make films- UGC<br />
    11. 11. Fans participate in contests<br />
    12. 12. Fans create communities and alliances: fan groups<br />
    13. 13. Fans groups give people with common passions a place<br />to gather and make a difference in the world<br />
    14. 14. Fan groups, like the Harry Potter Alliance, are philanthropic<br />
    15. 15. Fans organize and influence network programming decisions<br />
    16. 16. Fans compete and win/loose money<br />
    17. 17. The media industry appeals to our emotions, draws us in and allows us to work for them while making us more loyal consumers/participants.<br />
    18. 18. The week in review<br />
    19. 19. The Media Life Perspective<br />We live IN media not with it.<br />There is no life outside of media.<br />There is no way to make sense of yourself outside of media.<br />
    20. 20. Why do we take the Media Life Perspective?<br />In the media life perspective, since we don’t have to worry about the distinction between biology and technology, we’re free to focus on determining what a good, responsible, beautiful media life looks like. – Mark Deuze<br />
    21. 21.
    22. 22. Some media life basics<br />
    23. 23. society centric vs. media-centric explanations of media life<br />
    24. 24. “Media are infrastructures with three components: the artifacts or devices used to communicate or convey information, the activities and practices in which people engage to communicate or share information, and the social arrangements or organizational forms that develop around those devices and practices.”<br />
    25. 25. Crossmedia storytelling: telling the SAME STORY LINE across multiple media platforms<br />
    26. 26. Transmedia storytelling: Each media platform contributes PART of the whole story line<br />
    27. 27. Have a good weekend!<br />
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