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Ems - Summer I ’11 - T101 Lecture 9: Peter Blank on the Changing Nature of Work
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Ems - Summer I ’11 - T101 Lecture 9: Peter Blank on the Changing Nature of Work

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  • 1. The changing nature of work
  • 2. ...working in the media industry what is that like? jackie evancho
  • 3. Brief personal history of media workeditor/reporterfreelance journalist/writer (rebecca)campaign managermedia research analyststudent/teacher of media
  • 4. 4 types of media professionals Networkers (Project) Managers DIYers Creative Designers
  • 5. digital nomads “mobility allows us to roam with oureconomic and social structure carried withus in tiny digital caravans. We’re seeing the enterprisation of our social lives, and the socialisation of our enterprises.” Dave Duarte (Tree Shaker), 2011 http://uninews.unimelb.edu.au/ news/5750/
  • 6. I’ve always liked making things, but they didn’t have an audience. David Gauntlett, 2011
  • 7. THE F-FACTOR“Consumers are increasingly tapping into their networks of friends, fans, and followers, to discover, discuss andpurchase goods and services, in ever-more sophisticated ways.” trendwatching.com, 2011
  • 8. YouTube, EBay, Facebook, Flickr, Craigslist, Wikipedia(macro – looking beyond: IT and Telecom) clean energy race
  • 9. Working 24/7
  • 10. “the people who do better are somehow betterconnected”“competitive advantage is a matter of access tostructural holes in relation to market transactions”such holes refer to social capital “created by a network inwhich people can broker connections between otherwisedisconnected segments.”Ronald Burt – Network EntrepeneurshipExample: ed hamilton cv
  • 11. Commuting (work-home) and Telecommuniting working in the mirror
  • 12. What are the main take-aways for me as a future media worker? “people work for money, for company and for some sense of achievement.” Economist, 2004 So: go out and make Friends set Goals with deadlines keep eyes open for Business Opportunities