Ems - Summer I ’11 - T101 Lecture 14: Matt Falk- The Music Industry

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Ems - Summer I ’11 - T101 Lecture 14: Matt Falk- The Music Industry

  1. 1. A presentation completely devoid of fun pictures<br />Matthew Falk<br />The Music Industry<br />
  2. 2. Who am I, and why am I talking to you?<br />BSC in Communications, Ohio University 2005<br />Majored in Music Production<br />Studied Recording under Eddie Ashworth<br />Minored in both Music and History<br />MA in Communications, Ohio University 2007<br />Focus was on Media Management<br />Founded Falk Music LTD, an independent record label<br />Currently PhD Candidate, Telecommunications, Indiana University<br />Study cognitive processing of audio<br />Including the ways that sound effects, song changes, song structure, radio broadcast structure, familiarity, and liking, effect the ways we process audio and devote attention to it. <br />
  3. 3. Industry Experience<br />Artist / Tour Management<br />More than a decade of experience<br />Falk Music LTD<br />Recording / Mixing / Mastering / Accounting / Marketing / Distribution<br />Scorpio Audio – Cleveland, Ohio<br />Unpaid Intern -> Paid Engineer<br />Studio Recording<br />Live Sound<br />Independent / Contractor Work<br />Mixing / Mastering / Sound for Video / Live Sound, etc<br />
  4. 4. What is the Music Industry?<br />Lady Gaga?<br />Skinny Jeans and PBR?<br />
  5. 5. Who are the people that make it work?<br />Engineers<br />Producers<br />Writers (words and music)<br />Publishers<br />Distributors<br />Promoters<br />Labels<br />Scouts of all kinds<br />And…?<br />
  6. 6. How do they work together?<br />From your porch to the nation<br />Recording<br />Production<br />Promotion<br />Distribution<br />Sales<br />
  7. 7. How has the industry changed?<br />In some ways, it hasn't in 50 years. <br />In the ways it has, it has revolved around publishing<br />Publishing 101<br />Musical Works vs Masters<br />Performing Rights Societies and Live Performance<br />What does this actually mean for an artist?<br />Where is this reflected?<br />Contracts and Cash <br />
  8. 8. Can’t we just leave contracts to the lawyers?<br />Yawn…doesn’t this guy know that it is 1030am the morning after a long weekend, in the summer?<br />Traditional Contracts<br />Record label pays for everything<br />Recording, Promotion, Radio Play (what?!), Music Videos, Tour Equipment<br />Recoupment – or why rock stars aren’t rich at all<br />Paid back in a percentage of the overall product sales. <br />Case in point: Breakage<br />There is a pun here, it is a bad pun, I’m sorry.<br />
  9. 9. The Long Tail<br />Digital Distribution<br />Cost efficiency vs Demand<br />There is a market for everything<br />Professionalism vs Crap<br />Long Tail is possible because of:<br />Equipment costs sinking<br />Digital recording ease<br />Distribution being “free” online<br />iTunes, Amazon, CDBaby<br />
  10. 10. Indie Contracts?<br />I thought Indie music was independent and damn-the-man and all that?<br />Sorry <br />License Deal<br />A step forward, in that artists get their recordings, but not always their works<br />Manufacturing and Distribution Deal<br />Many independent CD’s are made this way<br />Profit Sharing<br />Much more rare, but independent labels are heading here<br />Truth lies somewhere in-between<br />
  11. 11. Careers<br />Thanks for the history lesson, but at some point, I’d like to move out of my mom’s basement…<br />
  12. 12. What is working in the industry like?<br />Long hours<br />Internships and Low Pay<br />Hard Work<br />Great Rewards<br />
  13. 13. How do I get in?<br />I am, in fact, dedicated (or crazy) enough, now what?<br />Use your time at IU Wisely<br />Accounting, Small Business Strategies, Contract Law<br />Unpaid Internships CAN pay off<br />Set a clear end date<br />Under promise, over deliver<br />Treat your time there like a trial run, show them why they can’t live without you<br />Craigslist can make or break a career<br />Quick emails with well written cover letters<br />Hustle!<br />Fill your time with as many part time jobs as you can handle. You’ve got to pay the rent, but you also want a full time job, and one of them may turn into one<br />
  14. 14. What is Successful?<br />Andrew Logan?<br />Last Slide’s Advice<br />3 jobs, engineer, DJ, videographer<br />Ronny Murphy?<br />http://web.me.com/murphymedia/MurphyMedia/About.html<br />Composer, musician, engineer<br />Me?<br />PhD Candidate, Mixer, Label Owner<br />
  15. 15. Questions?<br />

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