Computer technology makes the telling of new stories possible
The Economist Reading: The Rise of Lifestyle Media:Successful media companies will become “marketplaces that let consumers search, research, share and configure their media experiences.” To be good, these exchanges need to combine “a personalized media experience with a social context for participation.” Instead of “exclusive ownership of content or distribution assets” (the stuff of old media), the media marketplaces will compete in their “knowledge of consumer activity”, which they will use both to interact more intimately with consumers and to match them better to advertising that is unobtrusive and helpful (itself a novelty), and thus lucrative.”
The Economist Reading: “you get large by allowing the many and small to gather on your lawn.” Ebay, yahoo, google, facebook, wikipedia, etsy, youtube, digg, Reddit, etc.
Reading Comprehension Question: Is Google a media company? Why or why not? What do you think? Talk to your neighbor and write down what you think on a piece of paper.
In groups answer this question: In the Economist article the author talks about the difference in How Yahoo and Google choose content that appears on their site What are the differences and which approach do you think Works or will work better in the future. What are the advantages And disadvantages to each approach?