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RINK Consulting is a full-service market research firm that improves its clients' competitive position by providing critical information for better decision-making. Capabilities include surveys, …

RINK Consulting is a full-service market research firm that improves its clients' competitive position by providing critical information for better decision-making. Capabilities include surveys, market assessments, competitive intelligence, interviews, and CustomTrend reports.

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  • 1. “ Marketing Intelligence for Business Success” Linda Rink, President 1420 Locust St., Suite 31N, Philadelphia, PA 19102 215-546-5863 www.LindaRink.com
  • 2. Who Is RINK Consulting?
    • Full-service research firm – with a difference
    • We provide critical data - about your customers, prospects, industry and competition.
    • We combine published sources with customized primary research for more complete information.
    • Better information means better decision-making
  • 3. Who Is RINK Consulting?
    • Diverse clientele
      • Manufacturers
      • New product design firms
      • Ad & PR agencies & their clients
      • Non-profits
      • Healthcare
      • Consulting firms
  • 4. Who Is Linda Rink?
    • 20+ years client-side experience
      • Quaker Oats, Seagram, Amtrak, Hunt
    • Product management + research
    • P&L responsibility
    • Extensive new product development
      • Pet food, beverages, frozen entrees, office products
    • Wharton MBA
  • 5. How Can We Help You?
    • Understand the marketplace
      • Search for opportunities
      • Identify best prospects
      • Understand customers
      • Stay ahead of competition
      • Gain insight
  • 6.
    • Make better decisions
      • Fine-tune ideas, concepts
      • New product development
      • Business plans
      • Marketing plans
      • Identify potential problems
    How Can We Help You?
  • 7.
    • Reduce your risk
      • Informed decision-making
      • Faster decision-making
      • Evaluate opportunities
      • Evaluate & quantify risks
      • Conserve resources
    How Can We Help You?
  • 8. Our Capabilities
    • Business Research
      • Competitive information & analysis
      • Explore business & consumer trends
      • Market assessments
      • Identify prospects
      • Benchmarking
      • Due diligence
  • 9. Our Capabilities
    • Primary Marketing Research
      • Executive interviews
      • Surveys (online, phone)
      • Focus groups
      • Store checks, mystery shopping
  • 10. Our Capabilities
    • Marketing Consulting
      • Business plans
      • Marketing plans
      • Strategic marketing
      • Counsel start-ups
  • 11.
      • Are you up-to-date with the latest news in your industry?
      • Do you know what your competition is up to?
      • Are you in sync with the latest product trends ?
      • Do you know what’s important to your key customers ?
    • It takes time and resources to stay on top of the competitive marketplace.
    • Custom Trend ™ reports from RINK Consulting do it for you!
  • 12.
    • What makes Custom Trend ™ unique?
      • Customized: The information you need, when you need it
      • Affordable: reliable data at an affordable price
      • Timely: information is relevant and actionable
    • It takes time and resources to stay on top of the competitive marketplace.
    • Custom Trend ™ reports from RINK Consulting do it for you!
  • 13. How We Work
    • Individual projects
    • Multi-phase projects
    • On-going assignments
    • Your on-call research department
    • Contact us: [email_address]
    • 215-546-5863