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Professionals and Web 2.0: Findings from the CCH whitepaper

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  • + ibloommarketing Andrea Hood 1 month ago
    Thanks Linda!
  • + LindaMoore Linda Moore 1 month ago
    Hi Andrea, thanks for your interest! It took me some time to get back as I needed to check with my business that I could distribute the slides. I got the ok so I have changed the setting to allow downloads from this page.
  • + ibloommarketing Andrea Hood 2 months ago
    I really enjoyed your slides, can I get a copy?
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Notes on slide 1

In the whitepaper “Professionals and Web 2.0” (www.cch.com.au/whitepaper), CCH defined Web 2.0 as “ a trend in web design and technology that facilitates the publishing and sharing of information among internet users. The term was first used by technology commentator Tim O’Reilly in 2004 to describe a new direction in web use, distinguished by increased interactivity between users.”

So Web 2.0 encompasses: A trend in web design and technology Applications that allow easy publishing and sharing of information Improved interaction between users User-generated content Eg: Blogs Wikis RSS Social networks

CCH – “Professionals and Web 2.0” www.cch.com.au/whitepaper - Researched and written in Q4 of 2008 - Aim: to understand if and how our customers (professionals) use Web 2.0 to source information - Over 200 professionals around the Asia Pacific region participated in this research. Around a quarter of participants were from the legal profession. - This presentation focuses specifically on legal professionals; refer to the whitepaper for complete results.

In May 2009 the Canadian Association of Law Libraries awarded the Hugh Lawford award for Excellence in Legal Publishing to a Slaw, a Canadian Law Blog. Slaw is a co-operative blog written by law professors, associates, law students and the director of a law society. Slaw is proof that quality legal commentary can be sourced on the web for free.

Readers interact with texts by underlining, highlighting, scribbling notes, attaching post-its. Sometimes this information is passed on to the next reader, but often it’s trapped in the book – and it never gets back to the author.

Programs such as Diigo allow you to highlight text on a web page add sticky notes that anyone can view. Or you can leave comments on a blog, or even directly edit the text in a wiki.

Interaction between readers and authors leads to continuous improvement of information. Publishers have the opportunity to foster this by providing a space for readers and authors to interact.

Here’s an example of socially constructed information on a legal matter. The Public Index is a site that explores the Google Book Settlement. You can read the full settlement and annotate it as well as reading the annotations of others. You can also discuss the implications in the public forum or even edit the amicus brief that The Public Index will be submitting.

The 5-Minute Clinical Consult has been published annually by Lippincott William & Wilkins for 20 years. Now the information that was previously accessible only within a physical book can be accessed in a variety of ways – photos and videos online, through discussion with other physicians in the 5 Minute MD community, and anywhere a reader goes via their blackberry or i-phone.

Sermo is an authenticated community for doctors. Doctors must provide proof they are practicing but do not have to register their identity. This provides a safe space to ask questions and source responses, and Sermo has attracted 100,000 members globally. Sermo is also becoming a recognised source for new research before it is published in peer-reviewed journals – the ratings of dozens of doctors is accepted as a convenient alternative to the lengthy peer review process.

Trust in peers and colleagues is not limited to the medical profession – 72.2% of all respondents surveyed by CCH value the opinion of their peers as much as published information.

Taxtalk.be is a Belgian blog about tax. Professionals are slow to comment, but by providing the core information the blog authors have started the conversation. This conversation has been developing steadily and has led to the development of new products and the alteration of existing products that better meet the needs of Kluwer clients.

CCH New Zealand has started its own tax blog – TalkTax.co.nz. Authors are CCH writers and volunteers from tax and auditing firms. CCH Australia is also exploring a tax blog.

Tax Palette is a community for tax professionals in Singapore. This is an interesting case study – prior to launch consultation with customers indicated that professionals wanted forums to ask and answer questions; they were not interested in blogs or job listings. However user activity since launch shows that members spend more in the job and blog sections. Meanwhile they are reluctant to post questions, preferring to submit questions anonymously by email instead. The advantage of Web 2.0 sites is the ability to respond rapidly to changing patterns of behaviour, adjusting the site accordingly.

www.cchatter.com.au and www.cchatter.co.nz: opening a window into the world of professional publishing. Exploring how CCH is working to create innovative new products. Most importantly – an invitation for customers (and non-customers) to converse with us about how we can find new ways to meet their needs.

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Professionals and Web 2.0: Findings from the CCH whitepaper - Presentation Transcript

  1. Professionals & Web 2.0 Findings from the CCH whitepaper and what it means for information providers. Linda Moore September 10, 2009 - Australia
  2. Overview
    • What is Web 2.0?
    • How legal professionals use Web 2.0 – findings from the CCH whitepaper
    • The impact of Web 2.0 on the professional publishing industry
    • How Web 2.0 changes the creation and distribution of information
    • How Web 2.0 changes the relationship between information providers and their customers
    • How CCH is joining in the Web 2.0 conversation
    September 10, 2009 - Australia
  3. What is Web 2.0? September 10, 2009 - Australia Question Mark ? By Leo Reynolds
  4. © Shantanu Adhicary
  5. www.cch.com.au/whitepaper
  6. September 10, 2009 - Australia 59% of legal professionals use Web 2.0 at least once a week
    • 57.4% use it for professional purposes
    September 10, 2009 - Australia
  8. September 10, 2009 - Australia 33% use wikis DSCF2086 by M I K Ξ °ζ°
  9. September 10, 2009 - Australia 35% read blogs I’m blogging this by Foxtongue
  10. September 10, 2009 - Australia 20% have joined a social network Mates by Paul Watson
  11. September 10, 2009 - Australia 33% use RSS feeds and readers Newspaper by megapiksel
  12. Trust in these sources will increase
  13. How do legal professionals use Web 2.0?
  14. September 10, 2009 - Australia What kind of day has it been by Crashmaster007 Recreation: 54%
  15. September 10, 2009 - Australia Professional Research: 54%
  16. September 10, 2009 - Australia Keep up to date with industry developments: 48% By MyEyeSees on flickr
  17. September 10, 2009 - Australia Vintage Phone Lighters by StreetFly JZ Communicate with colleagues: 42%
  18. What kind of information do legal professionals expect from Web 2.0? September 10, 2009 - Australia
  19. September 10, 2009 - Australia Opinions: 55% Hyde Park – Speaker’s Corner by Wallyg
  20. September 10, 2009 - Australia Sky’s old encyclopedia by Alanwoo General reference: 44%
  21. September 10, 2009 - Australia News: 41% Newspaper by megapiksel
  22. September 10, 2009 - Australia Free advice from Felix by Mick O Doesn’t Know Professional commentary: 35%
  23. The way we access information is changing… Slaw.ca, 25/5/09
  24. How does Web 2.0 change the business of publishing? September 10, 2009 - Australia
  25. Legal publishers still provide value.
  26. Web 2.0 and other free sources are scattered across the web. September 10, 2009 - Australia Question legislation cases commentary ComLaw NSW QLD VIC etc Austlii court websites tribunal websites law firm websites government websites legal blogs Answer
  27. Do you have time to search every source? Are you confident that you have found all of the information you need? Are you confident that it’s accurate? September 10, 2009 - Australia
  28. It’s our job to make answering these questions easy for our customers September 10, 2009 - Australia Question Answer IntelliConnect Legislation Cases Commentary Everything else! LexisNexisAU Thomson Legal Online
  29. Let’s rephrase… It’s our job to make answering these questions easy using all of the tools available to us, including Web 2.0.
  30. How does Web 2.0 change the creation of information?
  31. Readers have always interacted with information… September 10, 2009 - Australia The Cinema Effect II by Tama Leaver
  32. … now that interaction can be shared September 10, 2009 - Australia
  33. creating a cycle of continuous improvement. September 10, 2009 - Australia Author Reader Author Reader Reader Publisher facilitates
  34.  
  35. How does Web 2.0 change the dissemination of information?
  36. Information is unlocked from the book (AND the webpage) September 10, 2009 - Australia
  37. “ Ask a friend” takes on new meaning September 10, 2009 - Australia
  38. 72.2% of professionals value the opinion of their peers as much as published information.
  39. How does Web 2.0 change relationships between publishers and customers?
  40. Traditional marketing essentially offered two options:
  41. “ Shouting” your message via mail, email, TV etc September 10, 2009 - Australia
  42. Or worse…absolute silence! September 10, 2009 - Australia 311/365 - no mail today by B Rosen
  43. Web 2.0: an opportunity to converse September 10, 2009 - Australia
  44. CCH (a Wolters Kluwer company) – joining in the conversation.
  45. Using information as a conversation starter September 10, 2009 - Australia www.taxtalk.be
  46. TalkTax New Zealand www.talktax.co.nz
  47. What do professionals really want in a community? September 10, 2009 - Australia http://www.taxpalette.com.sg/
  48. CCHatter – sharing the ups and downs of publishing and innovation
  49. September 10, 2009 - Australia CCH and Web 2.0 – where do you want to converse with us?
  50. Thankyou!
    • Whitepaper: Professionals and Web 2.0
    • www.cch.com.au/whitepaper
    • Blog:
    • www.cchatter.com.au
    • Find Me:
    • Blog: www.km-librarian.blogspot.com.au
    • Twitter: @Linda_Moore
    • Images used are sourced from www.flickr.com and are attributed to their creators under the Creative Commons license. Some images sourced from the Microsoft Clipart website. Logos are TM to their respective owners/websites and are not related to Wolters Kluwer with the Exception of the Wolters Kluwer Asia Pacific logo.
    September 10, 2009 - Australia

+ Linda MooreLinda Moore, 2 months ago

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