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Designing Your Annual Board Appeal

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How do you approach your board members to make their gifts to your annual appeal. It should not be done at a board meeting, or through the mail. Remember, your board members are major donors and …

How do you approach your board members to make their gifts to your annual appeal. It should not be done at a board meeting, or through the mail. Remember, your board members are major donors and should be treated as such. And do not "nickel-and-dime" them at every meeting. If they are enthusiastic supporters of your nonprofit, they will want to support it by giving and getting!

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  • 1. Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 2. The “Tin Cup” mentality? A necessary evil? We don’t need it. Not my job! I don’t know how. I don’t want to bug my friends! Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 3. o They have a fiduciary responsibility for the organization! o They are volunteers! o They lend credibility to the organization! o Funders expect it! o They care (or should care), more than anyone else, about the organization! Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 4. o Board Recruitment o The Development Committee o The Board Appeal o Board Education o Brainstorming Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 5. 100% Meaningful Levels Early Commitment Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 6. 100% means 100%--every board member must give: What if they cannot afford to give? What if they don’t want to give? Back to board recruitment Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 7. Meaningful Levels: Is it $500, $1,000, $5,000? Is it give or get? Back to board recruitment Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 8. Early Commitment Fundraising from the inside out Look at your development calendar Look at your fiscal year Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 9. o Start with the Chair—who asks the chair? o Evaluate Board Giving Potential—use major gift strategies o Prepare Materials—a good tool to use o Creating a Philanthropic Environment—is fundraising important in your organization? o Ask Board Members Personally—the five to one rule Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 10. o Start with the Chair—who asks the chair? o Evaluate Board Giving Potential—use major gift strategies o Prepare Materials—a good tool to use o Creating a Philanthropic Environment—is fundraising important in your organization? o Ask Board Members Personally—the five to one rule Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 11. o Start with the Chair—who asks the chair? o Ask Board Members Personally—the five to one rule o An asker must a giver be! Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 12. • Special offer on Board Boot Camp $1,000 plus travel expenses if booked before July, 2014 and held by December 31, 2014 • 15% Discount on Fundraising for the GENIUS, 2nd edition or YOU and Your Nonprofit Board if purchased by July 31 2014: use discount code: linda2014books at www.CharityChannel.com Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 13. Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
  • 14. Contact Linda at linda@lindalysakowski.com www.lindalysakowski.com Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

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